6+ Content Marketing Metrics to Measure Success
KoMarketing Associates
AUGUST 5, 2020
Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. According to the Content Marketing Institute’s 2020 research , a promising 80% of respondents do use metrics to measure performance, but that number drops to 65% when asked if they have KPIs to measure performance, and even further to 43% when asked if they measure content marketing ROI.
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