Wed.Aug 05, 2020

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6+ Content Marketing Metrics to Measure Success

KoMarketing Associates

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. According to the Content Marketing Institute’s 2020 research , a promising 80% of respondents do use metrics to measure performance, but that number drops to 65% when asked if they have KPIs to measure performance, and even further to 43% when asked if they measure content marketing ROI.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Of course, there’s no guarantee that these predictions will come true.

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Webinars are video. They need movement.

Biznology

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars. All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

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How to Use Google Search Console to Drive More Search Traffic

Content Marketing Institute

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

Analysis 140
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A B2B Sales Rep’s Guide to Selling to the C-Level

Zoominfo

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Sales 100
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The Ultimate Guide to Video Marketing in 2020

Spiralytics

In this guide, we'll show how you can use video marketing to boost engagement and improve experiences throughout the entire customer journey. The post The Ultimate Guide to Video Marketing in 2020 appeared first on Spiralytics Inc.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Reasons Why Your B2B Leads Aren’t Converting

The Lead Agency

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. “ 73% of all B2B leads are not sales-ready.”.

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Covering COVID-19 Vaccine News: Part Two From the Publisher of Health News Review

Content Science Review

In part two of our interview with health care journalist Gary Schwitzer, he talks about communication dos and don'ts for covering COVID-19 vaccine news.

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How to Collect Phone Numbers on Your Website Using Popups

Optinmonster

Do you want to increase your revenue and web traffic with SMS marketing? Then you need a simple yet effective strategy to collect phone numbers on your website. Enter popups. With popups, you’ll be able to consistently: Drive SMS subscribers to your site for promotions and product launches. Share exclusive SMS offers and coupons to build customer loyalty.

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The Importance of Employer Branding

BenchmarkONE

To be a successful business, you have to offer value in two ways. One, with the product or service that you’re selling, and two, with the culture you’re providing employees. Miss the mark on the latter, and you’re going to have a much tougher time with the former. In their book Talent Force: A New Manifesto for the Human Side of Business , authors and executives Hank Stringer and Rusty Rueff note that while a product or service may be a company’s face, the talent behind it is their soul.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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In-House vs. Freelance Writers: How Agencies Can Avoid the Content Creation Treadmill

nDash

The debate of in-house vs. freelance writers has raged on since the dawn of inbound and content marketing. Your clients and prospects aren’t sure how to generate ideas that serve their target audience. And they don’t have the time, resources, or expertise to write the kind of content that gets results. Instead, the come to you to solve the problem. Because they’ve heard that content is king, and they need to step up their game.

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10 Simple steps for a smoother work vacation (with template)

Sprout Social

If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However, the rate at which workers today neglect to take time off is alarming. This is especially true as more and more people are battling burnout in the office. Consider that over 55% of workers didn’t actually use their allotted PTO in 2018.

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Upstream vs. Downstream Marketing, Explained

Hubspot

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. (Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

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Pushers, Reminders about yourself and Value-building Emails: B2B Follow-ups That Keep Your Sales Going

Belkins

In the last three years, our team has been deeply invested in email marketing. Having started as a digital marketing agency, we evolved into a company that specializes in email outreach and solutions for email deliverability fixing at the niche leader level. With that being said, email plays a pivotal role for our sales team when they source new clients for Belkins.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Upstream vs. Downstream Marketing, Explained

Hubspot

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. (Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

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Leadership Strategies for Increasing Lead Generation

Launch Marketing

This post was originally published on MarketingProfs. Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuable assets – the customer. At its core, lead generation is the process of locating and identifying potential customers. While this may sound simple, the process for generating a lead (particularly a qualified one) can take many avenues and involve an array of marketing and sales efforts.

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Our Agency Acceleration Series… Much More Than Just Some Fancy Speakers

Sharpspring

Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series , featuring some of the biggest names in digital marketing. The free web series kicked off at noon ET with a livestreamed session hosted by digital marketing strategist, keynote speaker, and New York Times best-selling author Jay Baer.

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Financial Marketing in 2020: Key Trends to Follow

Bannersnack

Although financial marketing trends are always changing and evolving, one thing still remains the same—building better relationships with customers. In 2016, CoinTelegraph reported that 92% of millennials don’t trust banks. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Data Science: a Key to More Effective Content Marketing?

Cortex

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

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Lights, Camera, Action: How to Record a Webinar Worth Replaying

Hubspot

A few short months ago, I discovered the beauty of webinars. I love to learn more about the marketing industry. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. By taking an hour out of my day, I can gain valuable insights from industry experts about virtually any topic.

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Mortgage Refinance Applications are Booming: How Loan Officers Can Make the Most of It

Outbound Engine

There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That’s no surprise to people who work in the mortgage industry, but the average homeowner or prospective buyer may not be paying such close attention.

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Ecommerce Content and The Power of Intent

Anyword

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. As the number of online purchases continues to increase, and Q4 fast approaching, I want to take a closer look at using content to drive sales on Facebook. Let’s dive in. Talking Intent. There’s a bit of a challenge when it comes to using in-feed content to drive direct purchases.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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2 Ways to Boost Sales Performance: Employee Motivation and Team Building

Datafusion Solutions

In the world of sales, competition is immense, majorly due to the competitive based structure companies keep in place to induce more sales. There are also slump days, where performance is low with a lack of employee motivation, and team building is essential. For firms, it is necessary to keep employee motivation high. It is indeed a tough field, and the incentives might not always be lucrative.

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Attract Leads with Social Media

FMG Suite

If you know how to use it correctly, social media can be one of the most effective ways to connect with clients, improve your online presence, and attract new leads. Watch this webinar for expert insights on how to maximize your social media profiles and attract new leads. We’ll cover important topics, including how to: Create posts that engage your audience.

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Unfolding the Fold: Does page fold still matter?

Choozle

Conventional wisdom would have us, as digital marketers, believe that above-the-fold inventory is the most valuable landscape for ad placements. But is it really? In this post, we’ll take a closer look at user engagement across a page and why we might want to rethink how we can use the fold adjustment to optimize campaigns and positively impact goals.