KoMarketing Associates

MAY 21, 2018

As customers turn to a wide array of sources to find marketing content, new research suggests it’s becoming more important for marketers to provide an omnichannel experience – but how many marketers have integrated this factor into their strategies? Target Marketing recently conducted the “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience” report to gauge how marketers are taking this need into consideration.

Marketing & Strategy 151

Marketing & Strategy Customer Surveys Marketing Marketing Report 151

Zoominfo

MAY 21, 2018

In the modern marketing landscape, personalized marketing has quickly become the gold standard. Here’s why: Prospects and customers have access to a wide variety of content online and as a result, companies must take extra steps to make sure their content is seen first. Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content.

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133

NuSpark Consulting

MAY 21, 2018

Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips. But savviness also breeds skepticism in most buyers, which you, as a brand or marketer, must overcome to consistently convert leads into loyal customers. Driving conversions is all about how your customers’ perceive your business. Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust.

Landing Pages 133

Landing Pages Conversion Rate Peer-to-peer Conversion 133

Contently

MAY 21, 2018

What are your content marketing goals? As the director of content strategy for Contently, this is a question I ask marketers every week. There’s often a long pause on the conference line, followed by something like, “Well, we were hoping you’d tell us that.” While I can’t tell them what their goals should be off the bat, I can certainly help them get there.

CMO 132

CMO Video Marketing Content Marketing Content 132

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

MAY 21, 2018

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. With more than 8,000 marketing and marketing-related products to choose from, marketing teams are overwhelmed by choice and are finding it difficult to f

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Ad Building 134

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots of content goes unread, and not for a lack of bullhorn-blowing.

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Only B2B

MAY 21, 2018

Twitter vs LinkedIn – Better Social Media For B2B Lead Generation We need to focus on lead generation. Sure, I said. Let’s look at our options. What. The post appeared first on ONLY B2B.

Lead Generation 94

Lead Generation Linkedin Twitter Social Media 94

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheros refused to take a back seat and promoted the trailer through their Twitter handles. This social media strategy helped Marvel get the right hype for the movie across the globe, leaving their fans anticipating for more.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Only B2B

MAY 21, 2018

B2B Demand Generation Marketing – All You Need To Know So true! This is exactly what you do in demand generation marketing. Create demand for your product in various. The post appeared first on ONLY B2B.

Demand Generation 83

Demand Generation Demand B2B Marketing B2B 83

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Interactions

MAY 21, 2018

As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re measuring—and why. Email metrics are a great example. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

JotForm

MAY 21, 2018

“The secret to success in any human endeavor is total concentration.”?—?Kurt Vonnegut We can’t shoot lasers out of our eyes. We can’t run faster than the speed of light. We can’t transform into giant green versions of ourselves and smash things we don’t like. But, we do have a valuable superpo.

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Marketing Interactions

MAY 21, 2018

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. Yet content marketing effectiveness continues to decline, even while spending goes up.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Hubspot

MAY 21, 2018

“Video marketing” is one of today’s hottest industry buzzwords -- and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more. But we also know that video in and of itself isn’t a magic bullet. You should never go into any marketing initiative assuming what’s going to work.

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

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Social Media

Spiralytics

MAY 21, 2018

It’s a shame how some companies get too caught up trying to make their digital marketing efforts move the bottom line that they fail to realize the true importance of inbound marketing. More so, understand what it really means.

Inbound Marketing 63

Inbound Marketing Branding Brand Identity Paid Search Agency 63

Hubspot

MAY 21, 2018

The right font can instantly improve the look of your marketing presentation, impress your client, or escalate your design from average to exceptional. But it’s often tough to find a font that falls somewhere in-between classy and dramatic -- particularly when you’re not willing to pay for an experienced calligrapher. We’ve compiled 15 of the best calligraphy fonts we found online.

Best Practices 77

Best Practices Design Impressions Intent 77

Kapost

MAY 21, 2018

When you think of marketing success, what comes to mind first? Sales numbers? New customers? Great social traction? All of the above and more? Each of these aspects influences marketing. The post Marketing Success Depends on Data Analytics appeared first on Kapost Content Marketing Blog.

Analytics 63

Analytics Marketing Social Marketing Content Marketing 63

Hubspot

MAY 21, 2018

Facebook CEO Mark Zuckerberg is due to testify before members of European Parliament (MEPs) tomorrow, in an appearance that was confirmed by President Antonio Tajani on Twitter last week. Mark Zuckerberg, Facebook CEO and founder, has accepted our invitation. He will come to the European Parliament. My full statement ?? pic.twitter.com/FdmuDPl8Wb — Antonio Tajani (@EP_President).

Privacy 66

Privacy Facebook Advertising Agencies Hubspot 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Strategic-IC

MAY 21, 2018

Quality lead generation is a crucial part of a marketing strategy. Continually evaluating what works and what doesn’t work, is essential if you are to optimise for success. To be effective, lead generation strategies must do more than check off points on a ‘success tactics’ list. Successful approaches recognise that testing, evaluation and regular optimisation of current toolsets is required to continually drive quality traffic and generate valuable leads.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

Content Standard

MAY 21, 2018

Climber: “On belay?” (Is that belay secure? I’d rather not fall!). Belayer: “Belay on.” (I got you.). Climber: “Climbing.” (Oh, dear goodness, here I go.). Belayer: “Climb on.” (Get climbing, already!). This standard exchange before propelling yourself up an indoor rock climbing wall is one of the skills you need to learn to be on top rope, meaning being the person attached to a rope as you hold onto the wall for dear life.

SEO 53

SEO Long Tail Marketing Ad Building Brand Identity 53

33Across

MAY 21, 2018

What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how. The post Last Week Today: GDPR Budget Cuts, More Personal Connections, and Net Neutrality News appeared first on 33Across.

Personalization 48

Personalization Buzz Curation Google 48

Engagio

MAY 21, 2018

Embarking on an Account Based Marketing (ABM) journey? Excited about the personalized, high-touch programs you plan to run to target accounts? All of these ideas are wonderful, but your ABM initiative will FAIL without first building the proper account foundation. This might sound alarming and scary, but don’t worry, it’s not. Read this blog post to learn four ways to shift from a lead-based mindset to an account-centric one to ensure ABM success.

Account Based Marketing 48

Account Based Marketing Lead Ranking ABM Marketing Qualified Leads 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

EMagine B2B Blog

MAY 21, 2018

It’s no question that between the Amazon Echo & Google Home, and whatever other intelligent personal assistant is developed in the not so distant future, communicating with your technology has become the new norm. With this development in technology and how we expect to interact with our devices, the way search results serve up information is changing.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Ranking 48

Heinz Marketing

MAY 21, 2018

By Julianna House , Intern at Heinz Marketing. Recruiting and hiring the right sales representatives can make or break your company. [link]. Your sales reps will work with prospects to discover their needs, create customized solutions, drive profitable relationships, and bring in measurable results. . Regardless of inside or field sales, your sales reps tend to initially take on the face of your business for prospects.

Tips 45

Tips Work Management Best Practices Marketing Management 45

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B mark

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

MarketJoy

MAY 21, 2018

Written By. Rahul Thakur. Share. Get a Free Quote. [contact-form-7]. Coming on May 25th, 2018, EU’s General Data Protection Regulations (GDPR) is one of the greatest change in data security in last 2 decades. Ruling the headlines, this new regulation states that any company that processes, stores or uses data related to an EU citizen will be subject to citations and accompanies fines for noncompliance – even with just one customer.

Email Marketing 40

Email Marketing Planning Work Management Marketing Management 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bluetext

MAY 21, 2018

Trade association marketing is never easy, and for trade associations, the competitive landscape has never looked more crowded. Not only are there more organizations chasing new members, there are also more for-profit companies offering competing services. As a result, whether you are with a trade association whose members include large corporations, or a membership association with thousands of individuals enjoying your services and offerings, it takes a strong brand strategy and a sophisticate

Planning 20

Planning Trade Show Advertising Mediums Verticals 20

i-Scoop

MAY 21, 2018

[…] Content marketing strategy […].

Social Networks 38

Social Networks Purchase B2B Marketing & Strategy 38

The Point

MAY 21, 2018

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better. That said, poorly written and poorly designed B2B emails are not difficult to find these days.

Creativity 189

Creativity B2B Copywriting Mobile Advertising 189