Adobe Experience Cloud Blog
SEPTEMBER 17, 2018
Are you old enough to remember the first version of the internet? You’d do an internet search , and about 20,000 items came back as “relevant”? Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of clowns. There was no real rhyme or reason to the search results you got back.
Marketing Insider Group
SEPTEMBER 17, 2018
Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by. Yet for all the work you’re doing, you may be your own worst enemy, making mistakes that are costing you leads. There are […]. The post Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them appeared first on Marketing Insider Group.
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Biznology
SEPTEMBER 17, 2018
Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. But what do you track when there is no conversion to mark success? If someone comes to your website with a question, and finds the answer, there isn’t necessarily a conversion.
Marketing Insider Group
SEPTEMBER 17, 2018
Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Kapost
SEPTEMBER 17, 2018
I’m not ashamed to admit it: I’m a podcast fiend. I listen on my way to and from work, while I work out, when I do the dishes—the list goes. The post Stop Marketing Your Company’s B2B Solution as “Simple” appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Fusion Marketing Partners
SEPTEMBER 17, 2018
Packaging a product effectively is important. It entices consumers to buy your product even without actually seeing what’s inside or […].
Leadspace
SEPTEMBER 17, 2018
Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy. For a start, it’s no silver bullet. You’ll never be able to know 100% what a prospect is thinking about at any given moment.
Fusion Marketing Partners
SEPTEMBER 17, 2018
You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […].
Conversica
SEPTEMBER 17, 2018
Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Spiralytics
SEPTEMBER 17, 2018
It’s no surprise that social media has become an essential digital marketing tool because of its uncanny ability to drive strong engagement among a variety of audiences. Today, almost 3.2 billion users are active on social media, which means these platforms are experiencing a huge amount of activity.
EveryoneSocial
SEPTEMBER 17, 2018
Participating in Social Media Advocacy. Below, you’ll find out how you can get involved in social media advocacy and why it benefits you and the company you work for. If your business is positioning itself to enter the world of social media, or if you’re seeking to make a difference in your business’s social media efforts, then the biggest impact you have as an employee is to get involved in social media advocacy (also called employee advocacy).
Hubspot
SEPTEMBER 17, 2018
When a buyer and seller don’t align on price, you might guess the sale won’t go through. But, often, it does. So, how did they make it work? In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Because their commissions were based on margin, it was in the seller’s best interest to close the best deal possible with each buyer.
BenchmarkONE
SEPTEMBER 17, 2018
If you’ve struggled to get results from advertising on the Google Display Network, we have good news for you. Google’s Custom Intent Audiences bring a whole new level of granularity to your targeting. In other words, where you used to feel like you were paying hundreds of dollars to shout your brand message into a void, it’s now easier than ever to show your display ads only to users most likely to take action right now.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
SEPTEMBER 17, 2018
The best business ideas usually come from a personal need. Take Peter Rahal, the CEO and co-founder of RXBar, which he started in his parents’ basement with his best friend, Jared Smith. An avid gym-goer, Rahal wanted a protein bar that didn’t taste like chalk or contain mysterious ingredients (h.
Hubspot
SEPTEMBER 17, 2018
In recent years, we've seen the power of video on the internet -- Facebook alone gets eight billion average daily views , and YouTube's video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). It's no surprise to hear people often prefer video over other types of online content. In fact, a Cisco report predicts internet video traffic will account for 80% of total Internet traffic by 2019.
MarketJoy
SEPTEMBER 17, 2018
The concept is simple — more qualified leads more sales, which equals more income. Most salespeople understand the importance of generating more leads to crush their sales goals, but very few are doing the necessary work to qualify those leads. Qualifying leads don’t have to be complicated or overwhelming. The reality is that you can easily qualify your leads yourself by understanding what separates the bad leads from good leads.
Ontraport
SEPTEMBER 17, 2018
Brushing your teeth in the shower, catching up on the news while making a morning smoothie, and drinking that smoothie on the way to work – you’ve finished a ton of efficient, time-saving processes before even stepping foot into work. At the office, finding areas to save time, money and resources throughout your daily processes […]. The post Quantify Every Internal Business Process to Start Making Data-Based Decisions Now appeared first on The ONTRAPORT Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heinz Marketing
SEPTEMBER 17, 2018
By Matt Heinz, President of Heinz Marketing. This was another great episode of Sales Pipeline Radio. The show runs live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are fortunate to have a line up of awesome content and special guests!
JotForm
SEPTEMBER 17, 2018
If you’re looking to collect payments for larger transaction amounts, Automated Clearing House (ACH) makes more sense than credit cards. ACH draws money directly from and to bank accounts. It’s secure, fast, and incredibly popular. That’s why we’re thrilled to offer Stripe ACH as a payment colle.
The Mx Group
SEPTEMBER 17, 2018
The Mx Group is proud to announce that it has, for the second year in a row, earned two B2B Standard of Excellence WebAwards from the Web Marketing Association. The awards recognize B2B websites The Mx Group developed for its clients Wheatland Tube (a division of Zekelman Industries) and vAuto as some of the most effective on the web today. “We’re thrilled that Wheatland’s website has been recognized,” said Mx Account Director Rick Sebok.
SendGrid
SEPTEMBER 17, 2018
Test driving a free email marketing service like SendGrid can be beneficial for many reasons. This post walks you through the main decision-making points you should consider. The post Free Email Marketing: 4 Features to Look for in a Free Trial appeared first on SendGrid.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
SEPTEMBER 17, 2018
“Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. People understandably feel a deep and personal connection to their finances. We work hard for our money, rely on our money, and for centuries have defined ourselves by how much we make and what we could do with that money.
EMagine B2B Blog
SEPTEMBER 17, 2018
As a Forbes contributor, I’m publishing content on healthcare marketing to share with leaders in the industry. In my recent Forbes article, “Seven Key Healthcare Marketing Tips To Impact And Alter Consumer Behavior” , I cover how to successfully alter healthcare consumer behavior. Article preview: . Healthcare consumers have been routinely sacrificing their health and longevity by delaying and avoiding care due to the escalating costs of high-deductible health plans (HDHPs).
DemandBase
SEPTEMBER 17, 2018
Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. Four days packed with keynotes, sessions, parties, meetings and concerts, planning your Dreamforce schedule is nothing short of Herculean! With all the events and sessions to choose from, the fear of missing out can’t be ignored. With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at D
EMagine B2B Blog
SEPTEMBER 17, 2018
As a Forbes contributor, I’m publishing content on healthcare marketing to share with leaders in the industry. In my recent Forbes article, “Seven Key Healthcare Marketing Tips To Impact And Alter Consumer Behavior” , I cover how to successfully alter healthcare consumer behavior. Article preview: . Healthcare consumers have been routinely sacrificing their health and longevity by delaying and avoiding care due to the escalating costs of high-deductible health plans (HDHPs).
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
RebelMouse
SEPTEMBER 17, 2018
Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. Our obsession is getting content in front of the people who are most likely to love and share what they read and see. The purpose of this article is to highlight what you should be doing to take full advantage of our platform and grow your audience as quickly as possible.
Opt Intelligence
SEPTEMBER 17, 2018
Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. For some it’s the ultimate goal, while others may consider it secondary to quality leads and recognize that some leads simply cost more. Still, no one wants to pay more when they can get the same leads for less.
Magisto
SEPTEMBER 17, 2018
Woot! Woot! Exciting news people. Our Duotone + Polka Dot Video Editing Styles are now available for Professional users. Take a peek below or at Magisto.com and start implementing into your digital marketing strategy now! DUOTONE EXAMPLE: POLKA DOT EXAMPLE: .
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