Tue.Mar 24, 2015

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4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

ViewPoint

'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away.

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Marketing to the B2B Millennial: 6 Things to Remember

KoMarketing Associates

'Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. And we don’t care where the content comes from.

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Adobe Marketing Cloud Marches Towards Martech and Adtech Integration

Customer Experience Matrix

'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention. As you might expect, Adobe’s reality is considerably more complicated than the simplicity of the “madtech” vision.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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A couple Google Webmaster Tools tips and tricks

Biznology

'Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth. I have been using it a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier f

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Welcome to Blogging for Business Week!

Webbiquity

'It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.

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Infographic: What Content Types Do Technology Buyers Consume on Social?

Crimson Marketing

'The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Here is the list, in priority order: Case studies. Detailed technology guides. White papers. Podcasts. Blog posts. Infographics. Videos.

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5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

'When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects.

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A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling

Adobe Experience Cloud Blog

'Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year. It’s a time for office bracket pools, cheering on your favorite teams, and hanging out with friends during game days. In fact, according to NPR an estimated 40 million people fill out March Madness brackets to predict a winner of the championships.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Canada issues first penalties under CASL anti-spam email law

SugarCRM

'The post Canada issues first penalties under CASL anti-spam email law appeared first on Salesfusion.

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Ponos and Chronos – Ancient Advice to Drive Modern Sales Success?

The ROI Guy

'At a recent sales training, I had the pleasure of having Demetrios Miras in the class. Being of Greek heritage, Demetrios approached me after the session to tell me how much he liked the discussions about Aristotle, and how proud he was about how much the ancient Greeks could teach us about modern selling. Indeed, 2,600 years ago Aristotle taught us three important ways to “win friends and influence people,” and amazingly, these three ancient “selling” techniques align perfectly with the three

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Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan

Hinge Marketing

'While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.

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Why We Acquired Rekindle

Hubspot

'As you may have seen , HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. But how? Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape. 1) Make the RIGHT connections.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Posting Video Content Online: 5 Essential Considerations

Vidyard

Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. However before video is used as part of your strategy, there are 5 key considerations to make sure your video achieves its goals. 1. What is the objective of the video and how does this feed into my content marketing strategy?

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The Inbound Marketing Kit You've Been Waiting For [Free Download]

Hubspot

'As an ancient Greek philosopher once said, "So many inbound marketing resources on the web; so little time to read them.". A wise and prophetic (and entirely fabricated) insight, indeed. For modern marketers living in the age of information overload, prioritizing the resources you want to learn from can be overwhelming. In particular, if you''re ready to bring a business online (or want to revitalize a business'' online presence), but aren''t sure a) what the heck you should do ( blog?

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International Language: The Emergence of Icons and Pictograms

JotForm

Symbols and pictograms have been used since the beginning of history, in every stage of the evolution of the many forms of human communication, from the use of visual signs and figures to convey the meaning of concepts, words and sounds, to the development of spoken language to writing. As a communi.

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Starting a New Job? 8 Tips for Having a Great First Day

Hubspot

'Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it). The hard part is over, right? Truthfully, the hard part is just beginning. Now you''ve got to show up to your new job and actually contribute something of value.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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JotForm User Spotlight: Gary the Magician

JotForm

Gary Ferrar knows a thing or two about showmanship. Located in the entertainment capital that is New York City, he brings smiles and bewilderment to kids, adults, multi-billion dollar corporations, and backyard barbecues alike with his awe-inspiring magic act. But the biggest rabbit he pulls out.

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12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

'At first, creating buyer personas seems simple. They''re just semi-fictional representations of your ideal customers, after all. But when you actually get into the nitty-gritty of creating them, it''s easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas.

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The New Big Role: Marketing Technologist

GreenRope

New Big Role: The Marketing Technologist. By Tatiana Ceresa. Dig ital technology is changing everything from fitness and health to business and marketing. We are experiencing an evolution of the traditional business model, which means an evolution of traditional business roles. A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology.

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3 Big Retailers That Also Rock Ecommerce

Hubspot

'Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Then there’s the story of Blockbuster and Hollywood Video, which failed after the introduction of Netflix. Those that don’t conform to buyers’ need for convenience and privacy simply can’t survive.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The New Big Role: Marketing Technologist

GreenRope

New Big Role: The Marketing Technologist. By Tatiana Ceresa. Dig ital technology is changing everything from fitness and health to business and marketing. We are experiencing an evolution of the traditional business model, which means an evolution of traditional business roles. A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology.

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Health, Technology, and Big Data Merge at SXSW

The Freeman Company

'Data, IoT, and the promise of connected healthcare.

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The New Big Role: Marketing Technologist

GreenRope

New Big Role: The Marketing Technologist. By Tatiana Ceresa. Dig ital technology is changing everything from fitness and health to business and marketing. We are experiencing an evolution of the traditional business model, which means an evolution of traditional business roles. A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology.

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Success

i-Scoop

'Thanks for having registered to our bi-weekly newsletter!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The New Big Role: Marketing Technologist

GreenRope

New Big Role: The Marketing Technologist. By Tatiana Ceresa. Dig ital technology is changing everything from fitness and health to business and marketing. We are experiencing an evolution of the traditional business model, which means an evolution of traditional business roles. A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology.

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How to Produce an Internet Radio Show

Hubspot

'There are lots of ways to generate and publish content for your inbound marketing efforts. From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless. It can be frustrating at times to try to cut through the noise with this much content being published.

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The New Big Role: Marketing Technologist

GreenRope

New Big Role: The Marketing Technologist. By Tatiana Ceresa. Dig ital technology is changing everything from fitness and health to business and marketing. We are experiencing an evolution of the traditional business model, which means an evolution of traditional business roles. A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology.