KoMarketing Associates
MAY 7, 2015
When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Believe it or not, more than a few times, we have learned in our first kickoff meeting(s) that that there is little more than a general contact form or relatively untraceable emails and phone numbers on the website.
ANNUITAS
MAY 7, 2015
A recent report by Richardson highlighted some of the biggest sales challenges of 2015. The report was based on data survey from 372 sales 75% of which were B2B sales people. The report focused on the challenges sales people face in prospecting, closing deals, and account management. A look at the top challenges that were listed by the sales respondents is quite telling.
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Marketing Craftmanship
MAY 7, 2015
According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal. Whether its reluctance to proactively pursue publicity (also called “earned media”) is based on cost, control, or misunderstanding of the function, the investment industry is failing to take advantage of one of the most powe
Adobe Experience Cloud Blog
MAY 7, 2015
Author: Sesame Mish In our increasingly connected world, companies have an opportunity to truly make an impact and be a force for good. Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
EMagine B2B Blog
MAY 7, 2015
In a recent blog post of mine we saw how the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new generic top-level domains (gTLDs) back in 2013. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and. org. ICANN’s New gTLD Program will result in the expansion of the Domain Name System from 22 gTLDs to possibly 1,400.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The ROI Guy
MAY 7, 2015
When you examine your sales pipeline and compare your wins vs. losses, research from SBI indicates that an amazing 58% of deals don’t get lost to the competition, or end up in your hands – they result in “No Decision”. In most cases, these appeared to be good opportunities, with many interactions and touch points. So why did these deals fail to evolve to “Yes”?
Hubspot
MAY 7, 2015
Try as I may, I'll never be able to recreate my mother's tomato sauce recipe. It's a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.). But the great thing about formulas is that they provide us with a starting point -- a list of the elements we need to produce an intended outcome. From there, it's up to us to put them together.
Vidyard
MAY 7, 2015
At the end of last month, the International Advertising Bureau (IAB) released a report on the current state of video marketing spending. It’s probably no news to anyone at this point that video spending is on the rise, but the size of the shift towards video is larger than many marketers may have anticipated. As one respondent said: “Two years ago, my video content budget was probably zero.
Hubspot
MAY 7, 2015
As you may have seen, we shared some exciting news this morning : More than 15,000 customers now use the HubSpot Marketing Platform. As this is a pretty big milestone for the inbound marketing community, we wanted to make sure that we took the time to celebrate and thank all of our fantastic customers appropriately. So we got 15,000 ping-pong balls and decided to have some fun.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
JotForm
MAY 7, 2015
We are pleased to announce a new widget available immediately to all JotForm users- the Adobe Document Cloud eSign widget. With it, users can link their forms to Adobe’s secure eSigning services (formerly known as EchoSign). This gives JotForm users access to the market leader in PDF document sig.
SnapApp
MAY 7, 2015
Puns aside, marketing is evolving at warp speed as technology continues to push marketers to be better than they have ever been before. Modern marketers are a class apart – they truly leverage marketing technologies to get better results across all their campaigns and programs. The increase in technology means marketers own more of the budget, and will need to prove the ROI of their efforts while avoiding turning their marketing technologies into a “Frankenstack.”.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
SnapApp
MAY 7, 2015
According to research from MarketingProfs and CMI , 50% of B2B marketers in 2015 struggle to create content consistently. At SnapApp, part of what we love about interactive content (and our platform especially) is that it makes it really easy for you to create fully customized content faster and more efficiently to feed your content machine. One of the best ways to do that in the platform is by configuring your default settings – a series of key styling elements you use when you create a new Sna
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
Content Standard
MAY 7, 2015
Today’s CEOs typically receive bonuses based on their company’s stock performance or return on capital. Havas Creative Group recently added a unique metric to the fold: employee engagement. CEOs at the company’s international offices must drive a 5 percent increase in engagement over the year to qualify for the employee advocacy bonus.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
Content Standard
MAY 7, 2015
When Snickers wanted to reboot its You’re Not You When You’re Hungry video marketing campaign, the brand could have looked for Hollywood talent. Instead, it tapped Jessica Harlow , a self-made style guru propelled into fame by her YouTube channel, which boasts over 587,000 subscribers. YouTube—home of cat videos, double rainbows, and maniacally laughing babies—has become a hot spot for Harlow and other personalities who have earned significant followings.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
The Freeman Company
MAY 7, 2015
Hint: Big Growth in Events, Digital, and Industry Marketing.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
Customer Experience Matrix
MAY 7, 2015
Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions. This most definitely applies to marketing, where I found many artificial intelligence-based solutions once I began looking for them. After accumulating a list, I’ve decided it’s time to pull together an overview of the topic.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
Hinge Marketing
MAY 7, 2015
Consistent online branding is an important element of how your firm is perceived by prospective buyers. In order to keep branding consistent across multiple online platforms, many firms create a brand style guide. Thanks to these guides, firms are able to keep their online presence uniform and recognizable, regardless of who is producing the content.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
Hubspot
MAY 7, 2015
Blogging every day clarifies my thoughts -- it helps me notice things. It’s one of the most important practices of my profession.” - Seth Godin [ Click to Tweet ]. Seth Godin is a busy guy. He's considered to be one of the best marketers on the planet. He's an entrepreneur, speaker, and author of over 20 books. Oh, and he still finds the time to blog every single day.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
ViewPoint
MAY 7, 2015
It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year.
GreenRope
MAY 7, 2015
GreenRope's Weekly Roundup. Happy Friday GreenRope users! We hope that you had an awesome week and have cool stuff planned this weekend for Mother's Day! ;Have you gotten your mother a present yet? If you haven't, don't forget! Here are some of our favorite articles that we found throughout the week. Enjoy! Marketing: Why Every Small Business Should use Graphics in Marketing: 10x Success Rates.
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