Marketing Insider Group
APRIL 25, 2019
Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the most relevant results first, you will still need to look through […].
Fusion Marketing Partners
APRIL 25, 2019
A few months ago, I ran into an executive who was working on a content management project. He described the […].
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Marketing Insider Group
APRIL 25, 2019
All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […].
KoMarketing Associates
APRIL 25, 2019
Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
APRIL 25, 2019
It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. After all, two minds are always better than one, wouldn’t you agree? Just as it sounds, collaboration is a practice that brings together the whole team to achieve a specific goal. Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
APRIL 25, 2019
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading → The post Get Rid of These 25 Phrases and Words From Your Content appeared first on Content Marketing Institute.
The Daily Egg
APRIL 25, 2019
Ready for a sobering fact? We’re going to kick off this interview with a very surprising stat from a CRO report that we recently released: This is a problem for a number of reasons, but chief among them is that marketers tend to spend a looooot of money and resources on getting people to visit […] The post CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency appeared first on The Daily Egg.
readwrite
APRIL 25, 2019
Stereotypes in advertising are bad for business. As brands ignore women's perspectives, women fight to make their voices — and consumers' — heard. The post How Women Are Changing Our Worldview, One Ad at a Time appeared first on ReadWrite.
Litmus
APRIL 25, 2019
To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Directive Agency
APRIL 25, 2019
In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Look no further, the Directive marketing team has assembled a list of 15 journalists to help streamline the process of finding state-of-the-art content B2B marketers will want to consume.
DivvyHQ
APRIL 25, 2019
Meaty, high-quality content is a vital asset for your organization. Google is not going to find or rank you without it. And your audiences need compelling information to inform their decision regarding your product or service. But where does that meaty content come from? It comes from the subject matter expertise of you and your staff. Here’s the problem though… In many cases, your subject matter experts (SMEs) have other responsibilities.
Kapost
APRIL 25, 2019
A holistic view of your content’s, well, content—what you’re saying, how you’re saying it, and whether it’s aligned to your strategy—is the measurement of message consistency. It’s your ability to. The post Why You Need to Start Measuring Message Consistency appeared first on Kapost Blog.
readwrite
APRIL 25, 2019
Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and it’s expected to grow. However, while the foundation of your business is online, it’s important to start considering other sales channels. Pop-up shops are temporary events that help business promote their […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brightedge
APRIL 25, 2019
As the Web has become increasingly complex, Javascript has found itself playing a useful role in the development of engaging websites. Although it was once used to accent content that was otherwise contained within HTML, it is now increasingly on the center stage. Issues with Javascript and SEO, however, remain a concern for many website […]. The post Javascript SEO: How Search Engines Understand Javascript appeared first on BrightEdge SEO Blog.
Hubspot
APRIL 25, 2019
Social media is an instrumental component of any business's marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there's one social media site where users actually embrace branded content -- Pinterest. Pinterest can be an incredibly useful tool for attracting consumers to your products.
Golden Spiral
APRIL 25, 2019
We all have pain points in both our personal and professional lives. They are what can drive us insane, and therefore, drive our choices and purchases. In the B2B technology industry, a pain point is defined as a problem faced by a prospective customer. A pain point is more than a slight annoyance. A true pain point is something your prospective customers can’t live without.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
APRIL 25, 2019
In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use it … whether we want to admit it or not. But today’s consumers don’t just use Amazon to buy stuff. They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site).
SEMrush
APRIL 25, 2019
Read Sarah Carling‘s advice to marketers on taking a larger role with schema instead of just depending on developers to handle it. See how she handles this role and the steps she takes to ensure that the schema set up on her client‘s sites is done the right way.
Emplifi
APRIL 25, 2019
Even though Instagram had been popular long before it was purchased by Facebook, teaming up with the biggest social media platform in the world made it a force to be reckoned with.
Hubspot
APRIL 25, 2019
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Emplifi
APRIL 25, 2019
Even though Instagram had been popular long before it was purchased by Facebook, teaming up with the biggest social media platform in the world made it a force to be reckoned with.
Content Standard
APRIL 25, 2019
Unless your nonprofit is the rare organization that has been blessed with a large pot of unrestricted funding, it can be challenging to keep pace with innovative technology trends and fully engage your constituents. According to the 2019 Nonprofit Communications Trends Report , nearly half of nonprofits—45 percent—report that they don’t have a dedicated communications budget.
Ontraport
APRIL 25, 2019
It has been years since Google first announced its tabbed inbox solution, and we’re still receiving plenty of questions about how to get emails out of the Promotions tab and into the Primary tab in Gmail. The post Gmail Tabs: Just How Bad Is the Promotions Tab? appeared first on The Ontraport Blog.
Scoop.it
APRIL 25, 2019
Though being an influencer looks easy and glamorous from the outside, those of us on the. inside know it is anything but. Building an audience and putting out great content that people. respond to takes a lot of hard work, experimentation, and trial and error. Coming up with original content on a daily basis is no small task. Yet no matter what industry. you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you. want to see your fan base grow.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
BenchmarkONE
APRIL 25, 2019
You’ve heard of your competitors using partner programs. But is it right for your business? Regardless of the size of your business, finding workable strategies to encourage growth is essential to your long-term success. To this end, some businesses turn to partner programs as a way to build profits and attract new customers. This can be a great way to inspire growth, and some businesses do very well with these programs.
Sprout Social
APRIL 25, 2019
Sprout Social is honored to be recognized as one of the 50 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures , a global investment firm and cloud investor, with data specifically provided by Glassdoor , one of the world’s largest job and recruiting sites. This is the third year Sprout has appeared on the list, which highlights privately held B2B companies where employees report the highest levels of satisfaction at work, according to employee feed
Magisto
APRIL 25, 2019
DYK: National Small Business Week has been around for more than 50 years?! It is a week that recognizes the critical contributions of America’s entrepreneurs and small business owners. This year it takes place May 5-11th. FUN FACTS: More than HALF of Americans either own or work for a small business. There are 30.2 million small businesses in the U.S. alone.
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