Thu.Apr 12, 2012

Trending Sources

The CMO Guide to Inbound Marketing [Infographic]

Modern B2B Marketing

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore. Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing.

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A Cloudy Outlook for Instagram. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at   EverythingIsMedia.com. growtoons

Content Marketing for In-Person Events: 15 Ways to Extend Your Reach

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Last month we talked about public speaking and presenting tips for business and professional speakers. The response to this post was excellent, but I received a number of comments from corporate event producers on how they could effectively extract content from an event to drive pre- and post-content marketing efforts. cmworld) for the event on as many slides as possible. Unbelievable.

Three questions you must ask before you rebrand your business

Tomorrow People

If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding? Before you make any decisions, start by mapping out what you actually want to achieve. Which brands inspire you?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Your social media faults are not in the tools but in ourselves

Biznology

Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. For some reason, we expect that tools will help us impose the self-control around our days–maybe even our lives–that we fail to impose on our own.

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Social media marketing tutorial: Google Glass social media campaign

Sazbean

Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Less than seven days after launch, the video already has over 10 million views on YouTube. Highlights.

5 Keys to Successful Lead Nurturing

Fearless Competitor

This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. As many as 9 out of 10 visitors to your website are not ready to buy, according to expert Brian Carroll of MECLabs (I interviewed Brian for  Mad Marketing TV  too.) But about 8 out of 10 of them will buy eventually. Jeff Ogden. The answer: Lead Nurturing.

When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly. It is important to track the quality of your leads. One way to measure this is by tracking the conversion rate of leads by source.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

4 Reasons Why Social Media Apps Rock the Mobile World

WindMill Networking

“There’s an app for that” We all remember the slogan well, having had it tossed at us from every media outlet over the past few years.  Yes, “There’s an app for that” might be the web equivalent of “Can you hear me now,” but more and more we’re beginning to realize that yes, there is an app for that, but no, people don’t really care. While roughly 82 percent of U.S. Mobile

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How Closed-Loop Marketing Works

Hubspot

This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Let's find out! The 4 Steps of Closed-Loop Marketing. Integrating the Two Tools.

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6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website? Buyers expect you to know everything about their company in and out. Read the company blog.

Support Your Supply Chain with B2B Social Media

Social Media B2B

Social media can help B2B companies connect with customers, partners and vendors in many functions, and one function that is barely talked about is the supply chain. recent survey with supply chain decision makers was published, and the results were not surprising. If you are a supply chain vendor, this can give you a picture of what your customers may be looking for in social media connections.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 ways your marketing team can reach more people with an.

Volacci

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Hubspot

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show.

6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website? Buyers expect you to know everything about their company in and out. Because a buyer want a sales professional who understands their business and how it can be improved. You’ve booked the appointment with them because you know their business and believe you can help them, right? conclusion.

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Social Media vs Teleprospecting: Integrate it, Don't Replace it

Sales Prospecting Perspectives

Over the years I have seen a lot of different marketing tools come out that will lessen the need for cold calling. They are usually brought to market as being more effective than dialing for dollars. The truth is, we want to think that these tools are more effective than calling because running a good inside process can be a pain in the -. Email marketing - “Wait a minute…I won’t have to cold call anymore because this new electronic mail thing will send a personalized letter to all my prospects and they’ll call me!” All we need is content.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

WordPress Leads the Blogging Platform Pack

Sazbean

IDG News Service (New York Bureau) — Despite a growing list of alternatives, WordPress continues to be the most popular blogging platform among the world’s most popular blogs, a study has found. WordPress is used by 49 of the world’s 100 most popular blogs, according to a survey posted Tuesday by Pingdom, a company that offers a service to test website uptime. “At 49 [percent], WordPress is clearly the dominating blogging platform as well as of growing importance as a more generic CMS,” or Content Management System, the survey concludes. News & Notes

Optimizing Brand Posture on Facebook

Manhattan Marketing Maven

It’s hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands.    But the numbers are startling.    3 in 5 Facebook users have not friended or liked a brand. 78% of those who like brands, friend fewer than 10 brand pages. Only 1% engage with brand pages. Just 4% prefer to received brand promotions on Facebook. 60% are annoyed by brand communication on Facebook. We signed up to connect with each other, not with commerce.”

The Customer Is Not Always Right - VR Marketing Blog

Vertical Response

Delivering Business Results with Social Media – Keynote Talk

Fearless Competitor

Driving Business Results with Social Media. View more presentations from Find New Customers, Inc. Recently, Jeff Ogden( @fearlesscomp ), President of the lead generation company and global marketing firm Find New Customers delivered the keynote talk at the BMA-NJ Social Media Symposium. Here is his presentation.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1. Of course, like any revolutionary idea, some marketers laughed off Pulizzi and Barrett’s prediction as a passing fad.

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For For this roundtable, we have gathered SalesGurus who understand social selling and provide real tactics and real stories of social selling results. Social selling success stories.

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Upon Further Diagnosis…

ANNUITAS

A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers.  During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others.  We came to the conclusion that by and large, B2B marketers are at a stage where they DO KNOW what needs to be done and where their organizations need to go. What they DON’T KNOW is how to get there. Say it isn’t so! ” (punctuation is mine). Seriously.” 

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For For this roundtable, we have gathered SalesGurus who understand social selling and provide real tactics and real stories of social selling results. Social selling success stories.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the  Wilmington (Del.) News Journal. What was his offense? Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. Brooks played a small role in a post I wrote earlier today on the New-Media Survival Guide website suggesting that journalists should write a Firing Manifesto. Related posts: Nine Keys to a Robust Editorial Career in Social Media. Be Yourself.

McKinsey Consulting is a Media Organization

Marketing Edge

You have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. And yes they also. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post marketing

Generating Leads from Your Homepage

Client Bridge

The purpose of a business website should be to draw out visitors to identify themselves so that you can convert them into a lead. Mike Lieberman guest posts on Hubspot with eight ways to optimize your homepage for better lead generation. Clear Messaging Research indicates that the first 10 seconds of a webpage visit are critical to a user’s decision about whether to stay on the page. Getting users to stay past 10 seconds requires strong, succinct copy that explains what the business does without the use of jargon. Third party credibility can go a long way toward building trust.

Two Reasons This Great Article Sucks

Marketing Edge

I read this article that appeared in Marketing Profs with mixed emotions, it was terrific because it lays out in clear fashion what the digital world regards as a good resource for a topic. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post marketing search sameness SEO SEO Tactics

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.