The Point
MAY 16, 2019
One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative , so it’s good to see at least one B2B company get it right. . Here’s what I think makes this an effective campaign: * The offer is front and center.
Content Marketing Institute
MAY 16, 2019
Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. And read expert advice from two designers who know what can go wrong and how to help it go right. Continue reading → The post 3 Questions Your Creative Director Wants You to Answer appeared first on Content Marketing Institute.
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InsightSquared
MAY 16, 2019
We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! It really is a perfect match—Ramp is all about equipping revenue operations professionals with the foresight, skills, and connections required to become the strategic partner of today’s go-to-market teams demand. And Outreach’s mission of providing modern revenue leaders at high-growth companies with the insights and workflows they need to create predictable rev
Marketing Insider Group
MAY 16, 2019
For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
MAY 16, 2019
By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. After that, no amount of additional effort put into it seems to have any impact; traffic and readership just stick at their current levels or even slip.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Rev
MAY 16, 2019
Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I’ve never been to a B2B Marketing Conference before. So I wasn’t entirely sure what to expect from the SiriusDecisions Summit in Austin, TX. Last week, a whole gaggle of LeadCrunchers descended on the Austin Convention Center to talk targeting and brush up on B2B best practices from people who have been there, done that, and have the scars and stories to show for it.
Biznology
MAY 16, 2019
Last week I attended Conductor’s C3 conference. We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization to improving mid-funnel progression. So, that last sentence was a whole jumble of buzzword bingo terms. What does it mean? According to a 2017 report by Demandwave, only email (73%) rivals SEO (70%) as a source of lead generation for B2B companies.
SEMrush
MAY 16, 2019
John Warner outlines a personal conspiracy theory about machine learning‘s present and possible future impact on SERPs - from a talk given at the April 2019 BrightonSEO.
Brandpoint
MAY 16, 2019
Marketing for financial institutions has always been an ever-changing, fast-paced challenge. Evolving technology and customer habits have shaped marketing strategies for those working in the financial services industry for as long as there have been banks. It’s no wonder that 51% of financial services marketers said that their largest challenge was keeping up with new marketing techniques.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
MAY 16, 2019
As a content marketer, you know that the road from idea to completed content can have twists and turns. But just like any good driver, you’re going to need a map to get you to your destination. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. Content planning is different from creating a content marketing strategy.
C Johnson
MAY 16, 2019
May 16, 2019 In 1968, the deputy director for NASA came to George Land with a problem. Land was a general systems scientist who founded a research and consulting institute to study the enhancement of creative performance. The deputy director told Land that they had a lot of smart people working for them, but they needed a way to root. The post Which Type of Employee Are You?
Outreach
MAY 16, 2019
"Sales is easy," said nobody ever. There are pipelines to fill, metrics to exceed, and quotas to beat. And that’s just at home. Out in the field, bigger and more agile players are competing against you to chase down the same leads. Nope, B2B sales is not for the faint of heart. But if you have the grit, the mad audacity, and the insane desire to charge head-on, then know that you're going to need to overcome a lot of obstacles.
SendGrid
MAY 16, 2019
Use these tips and examples to help you create fun or funny emails that align with your brand and resonate with your recipients. The post How to Write Fun Emails (Plus Examples) appeared first on SendGrid.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Fusion Marketing Partners
MAY 16, 2019
If you’re a small business owner, you might remember the day you implemented Google Analytics on your website and saw […].
SEMrush
MAY 16, 2019
Take this funny quiz inspired by the Game of Thrones series and find out who you are in the Game of Digital Marketing!
BenchmarkONE
MAY 16, 2019
“So, what do you do?”. When it comes to your startup or fledgling small business, this seems like it should be an easy question to answer. But summarizing your life’s work into a statement that is concise, compelling, and effective can be difficult, especially if you’re coming up with it off the cuff. Let’s be real for a moment — most of us are too close to our businesses just to be able to produce a perfect pitch without any extraneous ramblings.
Genroe
MAY 16, 2019
B2B tech SEO is no easy subject. It’s more specific and therefore, a little trickier than your typical to B2B Search Engine Optimisation. So understanding the finer details of how your business and your buyer’s persona work together can make the difference between success and failure. So let’s get specific. We’re here to talk […]. The post Step-by-Step B2B Tech SEO that Captures your Audience appeared first on Genroe.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Leading Results Rambings
MAY 16, 2019
Read this blog if: You’ve spent a lot of money on Google Ads with little success. You’re constantly promoting yourself on social media but get little engagement. You think advertising is expensive and offers low ROI.
PureB2B
MAY 16, 2019
PureB2B, an extreme success of the parent Pure Incubation — is elated in acknowledgement of the Fast 50 award for the fourth consecutive year. Topsfield, MA – May 16, 2019 Pure Incubation is once again leading the charge in innovation and growth in the marketing technologies sector. PureB2B is pleased to announce that the parent company Pure Incubation has placed 11th on The Boston Business Journal Fast 50 list for the fourth consecutive year.
Moz
MAY 16, 2019
Posted by Cyrus-Shepard In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday.
Circle Studio
MAY 16, 2019
To the untrained eye, video editing seems pretty easy. On most occasions, it’s the job of an editor for viewers not to notice that any editing has taken place. As we’ve all become accustomed to modern filmmaking tricks, whether we realize it or not, our brains barely even think twice about cuts and transitions. Unless, of course, they’re obviously jarring or overtly intended to call attention to themselves.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketing World Forum
MAY 16, 2019
Every social media brand wants more ways to capture audience attention, and video is one of the most effective ways to do it. Whether you believe humans have an 8-second max video attention span, which a 2015 study by Microsoft found, or you’re somewhat more optimistic, as a video creator, you must employ sound strategies in formatting and presenting your content to increase the odds that viewers stay watching until the end.
Kapost
MAY 16, 2019
Recently, while reading the April edition of Sports Illustrated, I came across a reference to the concept of “transactional interactions” in an article about Tiger Woods’ miraculous win the 83rd Masters. The post Create Meaningful Interactions with Your Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
LeadSquared
MAY 16, 2019
Marketers are faced with the burden of bringing in good and high-quality leads for the business. This could include both short term as well as long term goals. But how do they achieve these goals? By running various campaigns , of course. This also means that they have to measure if their efforts are worth it. And that is where campaign analytics come in.
Digital Marketing World Forum
MAY 16, 2019
Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. There is no narrative without conflict, and branded stories need their conflicts to be resolved. After all, your service offering is the solution to the conflict within your story. It’s a structure that accesses the lizard brain depths of your users’ minds- it just makes sense to us humans on a fundamental level.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
MAY 16, 2019
Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale. Atomic Reach is a Marketo Innovate partner that enables companies to experience an increase in engagement and conversion rates, for their email marketing campaigns, through the following ways: Detec
Digital Marketing World Forum
MAY 16, 2019
“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.
Engagio
MAY 16, 2019
In today’s day and age, with the advanced technology at our fingertips, it’s hard to imagine a world where you didn’t have a place to capture leads. It’s hard to imagine a world without a search engine that allowed you to bid for a spot to show up at the top of the results page. It’s hard to imagine a world where each lead that you captured had to be followed up with manually.
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