Tue.Sep 01, 2015

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Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it. With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months.

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Today’s Buyers Are Not Mono-Channel

ANNUITAS

I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs.

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Content Marketing Is No Longer a Choice

Sales Engine

Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing. It’s all about driving revenue , and to do that effectively, our marketing efforts much create actionable sales intelligence.

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3 project management tools for your distributed business

Biznology

I have been exploring business tools pretty consistently over the last three months, including Tools I use to amplify social campaigns , IF you haven’t THEN you should use IFTTT for social , GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp , My online influencer research and engagement process , Your social media marketing automation solution , Social media content discovery and curation for the win , The best automagical Twitter following tools f

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Old Demand Generation Model Versus The New

Marketing Insider Group

Many Companies still feel that the optimal approach for generating revenue is to have the Account Executive be responsible for managing the data, hunting for prospects, qualifying the prospect, presenting and closing. This outdated concept is not only ineffective but results in an anemic pipeline as well as lower revenues. The main reason companies are hiring account executives is to close business.

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5 Ways To Rethink Your Content Marketing Strategy

Marketing Insider Group

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just installed the Progressive Insurance Snapshot in my car to get a discount, which will help me reach my personal financial goals a little bit quicker.

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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012.

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. However, it can be done with some simple best practices and some strategic planning.

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How to Sell on Social When You’re Not Trying to Sell

Convince & Convert

Doing Digital Since it Began. Richard Margetic has served as the Director of Global Social Business at both Intuit and Dell over the past several years. He has since struck out on his own as a global social media strategy consultant with a brand new company, 4C Social. Richard has always been interested in digital, ever since digital first came out.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size.

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H1 and H2 Tags: What They Are, How to Use Them in Your Content

Brandpoint

Approximately 6,500 languages are spoken throughout the world today. While some languages have many speakers, others have only a few in small, remote areas. Some languages are no longer even in use, such as Latin, while others, like Mandarin, are booming. But no matter how many people speak a given language, it helps people communicate ideas, pose questions and make important points.

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Prove It: Building Credibility and Increasing Clarity in AEC Marketing

Hinge Marketing

Now more than ever, marketing is crucial to the success of any AEC firm. Increasing competition (often from beyond your current geographic or market frame of reference) is putting firms under even more pressure to be seen as a leader and a go-to source for everything for their clients. However, firms often fall into the trap of valuing their professional staff—industry and technical experts, project executives/managers, etc.—over marketing staff.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Inbound 2015 Speakers I'm Most Excited About

MLT Creative

Inbound 2015 is right around the corner. I'm planning to be in Boston for this global inbound marketing conference and it will be my first time attending. This is a pretty exciting time whether you're INBOUND newbie like me, or you've been attending faithfully for years. With over 250 speakers, preparing can be overwhelming. For the past few days I've been going through the agonizing task of choosing what sessions to go to, and which ones I'll have to let go (It's so hard!).

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Capabilities of a Great Digital Marketing Agency

KEO Marketing

For many companies in the business-to-business sector, trying to manage all of the elements involved in a successful and efficient digital marketing strategy is quickly becoming a huge challenge. In fact, many of these B2B companies have reached the point where they find it overwhelming. Especially for operations with limited in-house staff and resources, a top-notch digital marketing firm can be a lifesaver.

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Making Changes to Your Website? Draw Inspiration From These 13 Web Designs

Hubspot

When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like? While you're certainly not trying to copy features exactly, seeing what others are doing can help you figure out what's new in the fast-paced world of design and inspire new ideas for your own site.

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3 Simple Rules for a Winning Fall B2B Marketing Campaign

SnapApp

It’s September 1st, and that means it’s time to start thinking about a whole new season for marketing. Staying in sync with your audience’s day-to-day – whether that’s seasonal themes or holidays or major cultural events – lets you reach them as people and have more authentic conversations. But it’s not always that simple to tie into a holiday in a meaningful way.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are Your Advertisers a Good Fit for Inbound?

Hubspot

Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%. Digital publishers and advertisers are in a great position to see similar results.

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Tools of Innovation Marketing: Think Smart Labor First

Content Standard

The measure of convenience that computer technology affords is rapidly being replaced by the ever-increasing expectations of a plugged-in workplace. For any company, from massive corporations to quick moving startups, there is a constant balance being struck between manpower and hardware, managers and management software, human brains and computer thinking.

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Social media in B2B – the latest stats

Savanta

The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance.

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How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark Consulting

Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? The cookies taste good. The scanners can accurately detail the conditions of an oil refinery, power plant, automobile assembly line and much more. It’s true, the chocolate chip cookie market is crowded. The list of competitors is lengthy: Pepperidge Farm, Keebler, Nabisco, Entenmann’s, Famous Amos and more.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Marketo Data Tells Us: Which Channel Wins More, Faster

Adobe Experience Cloud Blog

Author: Johnny Cheng In my recent blog on channel conversion rate , I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost. So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity.

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Want to Create Effective Facebook Ads? Be Objective!

LeadSquared

Have you ever wondered why your Facebook ads don’t perform as expected? It was well thought out, had enough funds behind it and it still wasn’t a success? One reason for that could have been the choice of the campaign objective. You see, creating effective Facebook ads involve picking the right objective. It is the first among numerous choices you have to make (for your Facebook ad, not in life) that can hugely impact your campaign performance.

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25 Key B2B Content Marketing Stats

LEADership

The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” This is good advice in general but can have specific relevance for business practices, which need to be updated and assessed as time goes by. Marketing has changed a lot over the past few decades.

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After Dream Season, Warriors’ Rick Welts to Share Title Story at Dreamforce

LeanData

Sports fans know how Stephen Curry, Klay Thompson, Andre Iguodala and Steve Kerr led the Golden State Warriors from the basketball wilderness to their first NBA title in four decades this past June. But Rick Welts? His name probably doesn’t ring a bell. And he’s OK with that. “My theory is that if the men and women in business attire are doing their job right, then we should be invisible,” said Welts, the Warriors’ president and chief of operations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues

Hubspot

Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics , only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings.

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After Dream Season, Warriors’ Rick Welts to Share Title Story at Dreamforce

LeanData

Sports fans know how Stephen Curry, Klay Thompson, Andre Iguodala and Steve Kerr led the Golden State Warriors from the basketball wilderness to their first NBA title in four decades this past June. But Rick Welts? His name probably doesn’t ring a bell. And he’s OK with that. “My theory is that if the men and women in business attire are doing their job right, then we should be invisible,” said Welts, the Warriors’ president and chief of operations.

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Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.

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