Mon.Apr 14, 2014

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Free Benchmarking–Does Your Marketing Measure Up?

Vision Edge Marketing

'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. How do they know how they stack up? They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.

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Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

'WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results. There is no secret ‘law of attraction’ for achieving a writing career.

Planning 143
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How to build brand trust – 4 essential steps

Biznology

'What?? You’re kidding!! You just can’t trust anyone anymore!! Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service).

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Is It The CMOs Job To Manage Data?

Crimson Marketing

'As marketing analytics and Big Data continue to grow, the task of managing this information increasingly falls upon the Chief Marketing Officer. But is the CMO the right person for the job? The post Is It The CMOs Job To Manage Data? appeared first on.

CMO 132
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers.

Linkedin 102

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What Every Managing Partner Needs to Know About Marketing Professional Services

Hinge Marketing

'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Perhaps the area where these decisions are most common and most fraught with peril is marketing. In most firms, the managing partner does not have an extensive background in marketing.

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I don’t need to have buyer personas for my website

Leading Results Rambings

'Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.” Your message or offer has to have a clearly identified target in order for your marketing to be effective. Or said differently, “anyone” or “everyone” automatically qualifies as “no target” and hence, attracts nobody.

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Duane Reade's Social Media Mistake Might Cost Them $6 Million

Hubspot

'Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn''t worked out well for two different brands. A few weeks ago, people were in an uproar over Red Sox slugger Big Papi''s selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts.

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The Modern Marketer’s Mission: Become an Agent of ROI [Video Infographic]

Vidyard

Based on research by the Fournaise Marketing Group , over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. In other words, y’got crackin’, but you weren’t trackin’ Focusing on new media tactics believed to be “game changers”, you may have released cool initiatives, but overlooked the importance of tracking pipeline or researching optimized customer value propositions.

ROI 51
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Right Way to Answer a Work Email

Hubspot

'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? [link] hubspot.com/content-creation- templates ? Diana: Several reasons: We ran A/B tests that determined that removing both the top nav and social share buttons increase conversion rates.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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Which Company Should You Actually Work For? [Quiz]

Hubspot

'Finding a dream job is like dating. Sometimes, you''ll find it on your very first gig out of school. Other times, you''ll kiss a bunch of frogs before landing a job that you love doing every day, at a company with a culture you love. Wouldn''t it be nice to know ahead of time where you''d fit in best? You could skip over all those froggy jobs and set your sights on a place that''ll be a perfect fit.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Meet the Ad Guy Who Gets Paid to Kidnap People and Play Cruel Pranks

Hubspot

'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Ray Wert has an awesome job. He runs a digital agency called Tiny Toy Car, and to hear him tell it, he basically gets paid to kidnap people and play evil pranks on them. Wert’s latest video, which I’ve embedded below, was sponsored by Pepsi Max.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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@USAirways: One Missed Detail

Brandfolder

In case you were hiding under a rock (or don’t use social media almost at all) yesterday, there was a [massive screw-up]([link] on the part of one of the social.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

'“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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Lead Qualification: Webinar marketing strategy boosts conversion 500%

markempa

'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. Every program, every webinar all had various different promotional plans behind it, and they were really a one-off situation.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Adobe Experience Cloud Blog

'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. If you integrate these additional tactics into your lead generation plan, you can give your campaigns that extra “oomph” they need to stand out from the crowd.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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The Purpose of Repurposing Content

Hubspot

'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content.".

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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Yahoo! changes may affect your email delivery

GreenRope

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.