Sun.May 24, 2015

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[Video] Top 5 Marketing Tools Visible Experts? Use to Grow Their Reputation

Hinge Marketing

Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. View this video to discover the top 5 tools you need to build your reputation and ascend to prominence. Get answers to questions such as: Which social media channels are most effective?

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Why B2B Marketers Should Focus More on Existing Customers

B2B Marketing Directions

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers. Less attention has been given to the critical roles that the marketing function and marketing content should play in sustaining and enhancing relationships with existing customers. For decades, business and marketing thought leaders have touted the importance of creating and maintaining strong relationships with existing customers.

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How to Build Effective Teams Based on Personality Type

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. “Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might know something about this issue.