Webbiquity
OCTOBER 13, 2015
Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business. Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers.
Marketing Insider Group
OCTOBER 13, 2015
Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to make it all happen? That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson ,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
OCTOBER 13, 2015
Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan or www.capcitybrew.com/arlington.php to remember. It’s essential to make things as easy as possible for people who have lots of other things on their mind.
Crimson Marketing
OCTOBER 13, 2015
By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time. That has interesting applications in areas like consumer lending, where an applicant’s credit history and score, number of cards, reason for borrowing, age, employment history and dozens of other factors may come into play in determining the applicant’s value and risk as a borrower.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
NuSpark Consulting
OCTOBER 13, 2015
Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. We see companies build elaborate social profiles and advertise to get more fans, and then wonder in a few months why no one spreads the word about them.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
OCTOBER 13, 2015
INSTAnt Fans. By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. This has given her the opportunity to completely reframe the idea of Priceline in the minds of her consumers from “bargain basement” to “luxury on sale” while growing the
Hinge Marketing
OCTOBER 13, 2015
At their core, all technology firms want the same things: to attract more buyers and convert more leads to sales. Unfortunately, though common, neither of those two goals are as simple as they sound. In order to better connect with their buyers, technology firms need to first know how those buyers want to be approached. Yet, when Hinge conducted research on the behaviors of both buyers and sellers of technology services firms, we found a significant disconnect between the seller’s percepti
MLT Creative
OCTOBER 13, 2015
View Larger. B2B inbound marketing is complex and multifaceted. Each inbound discipline works best as one piece in an overall strategy. It’s not enough to have great content, or a stunningly designed website. In order to get the most out of inbound, you have to understand how all these different things work together. In that sense, it’s better to have every piece of your inbound strategy functioning, than to have a few of the pieces working perfectly.
Lead Liaison
OCTOBER 13, 2015
Okay, so you put a chunk of code on your website that spits out a list of IPs and companies visiting your website. Yeah, what next? You’ve got to put that information to good use, and make it actionable, able to work for you. Let’s take a moment to really understand the benefits of website visitor tracking. Sales and marketers will benefit from visitor tracking.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 13, 2015
You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction. Did you know the average person around the world spends 490 minutes of their days consuming media , with 109 of those minutes taken up by the web? And, that every minute people process 4 million Google searches and post 1400 blog posts?
SnapApp
OCTOBER 13, 2015
The “sales and marketing relationship” is one of the most talked-about pairings in the B2B world. Despite the wide range of emotions the departments may feel for each other the truth is here: sales and marketing are married to each other. A healthy sales-marketing relationship is critical for business success – which means figuring out how to work well together is essential for driving more results.
Hubspot
OCTOBER 13, 2015
After having published quite a few guest blog posts , I’ve figured out a thing or two about editors. While there are certain elements they love to see in a submission, there are also a number of factors that will land you a spot on their list of people they'd rather not work with. Knowing the difference between the two will make it easier for you to earn a spot on their blog.
SWZD
OCTOBER 13, 2015
Building Equipment Bulletin Example See all emedia audiences Audience: Building equipment specifiers & buyers Circulation: 34,000 Content: White papers, guides, events & research reports in.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
OCTOBER 13, 2015
Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot's new State of Inbound 2015 report is available today , and we have a ton of valuable industry data to share with you.
GreenRope
OCTOBER 13, 2015
New Marketing: Marketing and Technology. The days when a marketing team simply needed skills, savvy and nous to get results are long gone. The modern marketer has a wealth of different technological platforms, software pieces and tools to help him or her drive growth, build relationships and achieve conversions and, as a result, they need to ride the wave of developments in the field if they are to be successful.
Hubspot
OCTOBER 13, 2015
By now, you’ve probably seen the commercials filled with celebrities ordering Domino’s Pizza through various channels. There’s the smart watch order, the Twitter emoji order, the smart TV order, the text emoji order, and of course, the simple website order. First of all: Wow. That kind of accessibility across a wide array of mobile and online channels is pretty stunning.
GreenRope
OCTOBER 13, 2015
New Marketing: Marketing and Technology. The days when a marketing team simply needed skills, savvy and nous to get results are long gone. The modern marketer has a wealth of different technological platforms, software pieces and tools to help him or her drive growth, build relationships and achieve conversions and, as a result, they need to ride the wave of developments in the field if they are to be successful.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brandfolder
OCTOBER 13, 2015
From sharing a public press kit to organizing private design files, your asset management needs are dynamic. That’s why we created collections: a new enterprise-only feature which makes it easy.
GreenRope
OCTOBER 13, 2015
New Marketing: Marketing and Technology. The days when a marketing team simply needed skills, savvy and nous to get results are long gone. The modern marketer has a wealth of different technological platforms, software pieces and tools to help him or her drive growth, build relationships and achieve conversions and, as a result, they need to ride the wave of developments in the field if they are to be successful.
Content Standard
OCTOBER 13, 2015
Snapchat is offering brands a new take on a well-established trend: the selfie. The messaging app recently launched a new “lenses” feature that allows users to apply special animated effects to their selfies. With just a few taps, users can watch themselves vomit rainbows and transform into wide-eyed caricatures. Snapchat is letting brands join the fun—for a fee.
GreenRope
OCTOBER 13, 2015
New Marketing: Marketing and Technology. The days when a marketing team simply needed skills, savvy and nous to get results are long gone. The modern marketer has a wealth of different technological platforms, software pieces and tools to help him or her drive growth, build relationships and achieve conversions and, as a result, they need to ride the wave of developments in the field if they are to be successful.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
MLT Creative
OCTOBER 13, 2015
B2B inbound marketing is complex and multifaceted. Each inbound discipline works best as one piece in an overall strategy. It’s not enough to have great content, or a stunningly designed website. In order to get the most out of inbound, you have to understand how all these different things work together. In that sense, it’s […]. The post The B2B Inbound Solar System: Dimensions of a Solid Inbound Strategy appeared first on MLT Creative.
GreenRope
OCTOBER 13, 2015
New Marketing: Marketing and Technology. The days when a marketing team simply needed skills, savvy and nous to get results are long gone. The modern marketer has a wealth of different technological platforms, software pieces and tools to help him or her drive growth, build relationships and achieve conversions and, as a result, they need to ride the wave of developments in the field if they are to be successful.
The Freeman Company
OCTOBER 13, 2015
Six questions to ask your agency before going international
GreenRope
OCTOBER 13, 2015
New Marketing: Marketing and Technology. The days when a marketing team simply needed skills, savvy and nous to get results are long gone. The modern marketer has a wealth of different technological platforms, software pieces and tools to help him or her drive growth, build relationships and achieve conversions and, as a result, they need to ride the wave of developments in the field if they are to be successful.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Freeman Company
OCTOBER 13, 2015
Delivering a consistent experience, anywhere in the world
GreenRope
OCTOBER 13, 2015
New Marketing: Marketing and Technology. The days when a marketing team simply needed skills, savvy and nous to get results are long gone. The modern marketer has a wealth of different technological platforms, software pieces and tools to help him or her drive growth, build relationships and achieve conversions and, as a result, they need to ride the wave of developments in the field if they are to be successful.
ViewPoint
OCTOBER 13, 2015
“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. Of course it is, but only partially. With marketing automation it is a growing part of the job.
Expert insights. Personalized for you.
219 
Let's personalize your content