Hubspot

FEBRUARY 1, 2015

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. But today, marketers and advertisers tend to rely on visual cues -- a font, a color, a spokesperson, or even an icon -- to inspire. Consider this: What phrase do you associate with Nike?

Advertising Agencies 60

Advertising Agencies Brand Identity Branding Paid Search Agency 60

TaylorMadeIn KEW

FEBRUARY 1, 2015

Building relationships is core to the social media experience, so we need to get better at having conversations that develop over time. This means being responsive to the conversations we participate in. But being responsive is not the same as responding. I’m really interested in how words impact how we think and behave, and I actually looked up the definitions for Respond and Responsive.

Rules 48

Rules Social Media Advertising Agencies Paid Search Agency 48

i-Scoop

FEBRUARY 1, 2015

'Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. Although customer experience management (CEM) contains the word “management”, individual customer experiences nor the end-to-end customer experience can’t really be managed in the strict sense.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

B2B Marketing Directions

FEBRUARY 1, 2015

Eccolo Media recently released some of the results from its latest annual B2B Technology Content Survey. The 2015 survey was fielded in October of 2014 and received more than 100 responses. Volume One of the survey report focuses on what types of content formats B2B technology buyers find most helpful in each phase of the buying process. Eccolo Media identifies four buying process stages: Pre-Sales Phase - the potential buyer is unaware of the problem Initial Sales Phase - the potential buyer is

Content Marketing 45

Content Marketing Content Customer Surveys B2B Sales 45

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