Tue.Oct 08, 2013

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PowerMinute: How to Establish a Meaningful Lead Definition

ViewPoint

'If you are using BANT (Budget, Authority, Need, and Timeframe) to define a sales-ready lead, it’s time to STOP! BANT is an outdated methodology responsible for more lost opportunities than your CEO and CFO care to hear. Truth is, many companies buy solutions that have never been budgeted. Why? Because the value of the solution has not yet been realized by the buyer.

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8 Steps To Become A Brand Publisher

Marketing Insider Group

'Why Businesses Need to Become Brand Publishers? Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. The USPS is seeing 200 million fewer pieces of mail each year (and a massive loss to profits as a result) because the way we send and receive information has changed dramat

Branding 172
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Best practices for social media shilling

Biznology

'Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention. Maybe even circulate a petition. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too.

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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

'“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” The best content for relationship building include: Blog posts. Guest blog posts. E-books. Email newsletters. PowerPoint presentations. Podcasts.

Trends 123
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Live or Virtual … Interesting October B2B Events

ANNUITAS

'There is much more to a demand generation strategy than deciding which tactics you want to use next quarter.

B2B 135

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Marketing Factors that Make a Difference

Vision Edge Marketing

'As marketers in the professional services industry, it is important to understand the key factors that enable us to acquire and keep customers profitably. We’ve been interested in understanding what these factors are, and rather than taking an academic view, we’ve been working with numerous companies to learn what makes a difference. We have identified four factors that make a difference and represent best practices for marketers.

Planning 107
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Good Sales Teams Close Deals, Great Sales Teams Earn Trust

Adobe Experience Cloud Blog

'Author: Ray Carroll I love selling. I’ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. There are many important best practices in sales , but the formula for winning is simple: you earn trust. As for the deals you end up on the short-end of, well, no one’s ever said: “Ray, I trust you, but I’m not going to buy from you.”.

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“Change Before You Have To”…Think Conversion NOW

LEADership

'If you can’t be #1 or #2 in a business, you need to be sold or shut down—that was the approach “Neutron Jack” applied to General Electric when he took on the responsibility to streamline operations. The youngest CEO and Chairman of GE at 44, Jack Welch took over the role in 1981 and changed forever the benchmark of how corporate America should run a profitable organization.

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State Department's Senior Tech Advisor Discusses Marketing, Social, and Emerging Technologies [Q&A]

Hubspot

'Imagine if someone told you to stop wearing pants right now. This person explained how pants were the trend of a past generation, and to be an effective human being in the modern world, you could only wear leggings. This early adopter of leggings presented data on the life improvements and health benefits of wearing leggings primarily and leaving pants behind.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Best of GIMP: 40 Professional Tutorials to Level Up your Skills

JotForm

The Gimp is where you go, if you don’t go for Photoshop. There is no other free alternative with such a grand feature-set. There is only little that can’t be done using Gimp. The large community behind the project works on getting this little even smaller. Did you know that there are rea.

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Personalized Calls-to-Action Convert 42% Better [New Data]

Hubspot

'Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective. it''s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their interests. For quite some time now, we''ve been discussing the importance of such personalized calls-to-action on your website.

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Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget

Vidyard

As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Templates and witty copy can jazz things up a bit, but the real magic happens when you add video. Adding video to your email marketing has been known to increase click through rates by up to a staggering 96% , and that’s why, with our latest integration with ExactTarget , we focused on making it even easier for email marketers to grab readers’ attention and turn

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How to Strategically Promote SlideShare Presentations on Your Blog

Hubspot

'Let''s go on a little trip. Open up a new tab in your browser and search "how to use SlideShare." Wow -- over 50 million hits! They must have some valuable information. You click on a couple of the results, and after 15 minutes or so of reading, you know how to create the most perfectly optimized SlideShare. You know where to find engaging visuals , how to craft your story , and even how to make your SlideShare links clickable.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

'The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” stage to the “how do I do it?” level to the current “how do I measure and optimize social media marketing efforts?” phase. You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 90% of Inc. 500 companies use at least one major social media platform.

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Meet Objective-Based Ad Buys: Facebook's New Consultative Ad Dashboard

Hubspot

'When I created my first Facebook ad ever , I had no clue what I was doing. I picked target demos at random ( The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad -- now -- and it was my duty to get it up as fast as possible. No goals, no objectives, no metrics even entered my thought process.

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Maximizing the Content Value of an Interview Call

WriteSpark

'Good content is a shame to waste. Especially when it''s right in front of you, ready to be adapted for a document, video, or presentation. So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. For example, when interviewing customers for their perspectives on a white paper topic, I often gather a substantial amount of information that would be useful for a case study.

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The 7 Website Monsters

Leading Results Rambings

'At Leading Results, it’s not unusual for us to be brought in to fix messes. An often expensive mess that we get called on to repair is the company website. I’m convinced that this is often because there is a prevailing myth in the business community that website work can be done (well) by one person. I’m not sure if that was ever true, and I know it’s certainly not true today.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

'The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” stage to the “how do I do it?” level to the current “how do I measure and optimize social media marketing efforts?” phase. You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 90% of Inc. 500 companies use at least one major social media platform.

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Email Deliverability: Ensure your Emails do not hit the SPAM box!

LeadSquared

You have spent a whole bunch of time writing and designing your emails and once you have sent them, what do you see? They are trapped in your recipients’ junk folder. OUCH!! That hurts! So the underlying statement still remains, no matter how good your email marketing strategy is, if nobody can SEE your emails, its a total waste of time, energy and money.

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Content Marketing Institute’s 2014 Report: The Field’s “State of the Union”

SnapApp

The Content Marketing Institute recently joined forces with Marketing Profs to release their fourth annual report, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. The report tracks and quantifies content marketing’s key trends and could be described as the field’s yearly State of the Union. We found the following takeaways especially relevant based on the challenges our customers face.

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How to Reach Audiences and Influencers Through Their Egos

Convince & Convert

'Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score, he blasts out a press release. A company starts a blog to write exclusively about itself and how amazing its products are (this is unfortunately the most common kind of corporate blog).

Outreach 146
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.