Sat.Dec 06, 2014

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UX vs. Marketing: Can These Opposites Attract?

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution.

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[Study] New-Age Digital Experiences Require Utility and Added Value

Content Standard

Today’s mobile-savvy and connected consumers desire rewards for their attention—and they understand how valuable that attention is, according to Razorfish’s Digital Dopamine: 2015 Global Digital Marketing Report. The study took a look at the brand-consumer relationship in four international markets (United States, Brazil, United Kingdom, and China) and examined how digital experiences and interactions have changed.

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Tory Burch and Bank of America to Invest in Female Entrepreneurs

Content Standard

For business owner and designer Tory Burch, the world is full of possibility. After bootstrapping her own company by borrowing money from friends, she now sits as the 79th most powerful woman in the world , according to Forbes. Her net worth was recently valued at $1 billion, and her company continues to expand and grow into new countries. But when you reach a certain point in your career, somewhere after starting both a global brand and a family, you begin to look for new sources of inspiration