Marketing Craftmanship
NOVEMBER 9, 2018
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1: Your B2B Firm Needs a Client Newsletter. Marketers want you to believe that your firm needs a newsletter.
Tomorrow People
NOVEMBER 9, 2018
Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. It’s designed to help you work out which of your products to cull, improve, or invest in — by plotting the rate of growth in a market against your share of that market, divided into quadrants labelled dead dog
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Adobe Experience Cloud Blog
NOVEMBER 9, 2018
This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts.
Kapost
NOVEMBER 9, 2018
The B2B digital marketing landscape has experienced big changes in recent years. Increased competition has led to increases in paid advertising costs and decreases in effectiveness in some categories. As. The post 9 Tips to Build a Lasting B2B Influencer Strategy appeared first on Kapost Content Marketing Blog.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SnapApp
NOVEMBER 9, 2018
The way people interact is changing today. Think about how you connect with your friends today: Instagram stories, Facebook Messenger, WhatsApp…. source. Technology like this has helped us become accustomed to an instant exchange of information — our connections with the people in our lives and our broader world now happen in real time. But most of the B2B marketing world hasn’t caught up to how humans live their lives now — and it’s no shocker that those who haven’t are struggling t
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
JotForm
NOVEMBER 9, 2018
In the 1960s, the Herman Miller furniture company created a design tool that revolutionized corporate aesthetics for decades to come. You guessed it — the standard cubicle. The cubicle was more than just four grey walls. It came to represent shrewd management economics (squeezing as many employees.
Hubspot
NOVEMBER 9, 2018
Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. Thumbnails, the small, clickable snapshots that viewers see when they search for videos on YouTube, can be just as important as a video’s title.
SmartBug Media
NOVEMBER 9, 2018
When building a website and its navigation, an unavoidable but mandatory question should be considered: Should you build your site with fewer pages that have more content, requiring visitors to scroll and scroll, or with much shorter pages and, as a result, more clicking? Simply put, the answer—at least for general website building—is not that simple.
Bannersnack
NOVEMBER 9, 2018
As a designer (or aspiring designer) working in the advertising industry, you must stay up-to-date with the latest and coolest ads trends and animation techniques. Given that the web is the fastest evolving organism on Earth and that Google Ads are continuously changing their requirements for ads file formats and sizes, you (and all of […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
NOVEMBER 9, 2018
Over the past year, Facebook Watch has seen some significant success -- since the start of 2018, total time spent watching videos in Watch has increased by 14x. Facebook Watch offers thousands of impressive, high-quality videos for both entertainment and educational purposes. It also provides content you can't find anywhere else, like Huda Kattan's behind-the-scenes show Huda Boss , or Bear Grylls' show, Face The Wild.
Eric Mower + Associates
NOVEMBER 9, 2018
Utilities are learning how to build relationships with their customers after decades of one-way interaction. It used to be, you send the bill, you push out the power. If there’s a problem, you fix it, then you send the bill again and push out the power. Things were simple as long the lights came on. In the new era of energy, customer needs are expanding.
Hubspot
NOVEMBER 9, 2018
Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, an d which of your website pages covert the best? Google Analytics can help you unde rstand all of this information and so much more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately.
Valasys
NOVEMBER 9, 2018
79% marketing leads never convert to sales. Picture this: Your marketing team generates vast quantities of leads while operating under a set of ambiguous and vague lead qualification procedures. Thus, keeping the quality of their generated leads a mystery. The marketing team then keeps sending these new leads to the sales team for follow-ups and conversions even though only a small percentage of those leads actually want to make a purchase.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
NOVEMBER 9, 2018
At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice. Samsung is making a somewhat apparent push to power more devices -- from smartphones to smart speakers to home appliances -- with its own voice assistant, Bixby. It got us thinking: Where do users stand on voice assistants, anyway? How widespread is this technology's use?
Brandwatch Marketing
NOVEMBER 9, 2018
Social media analytics can inform brands on their campaign's performance. We lay out a simple framework for how brands and agencies can use social media data to measure and improve active campaigns.
Emplifi
NOVEMBER 9, 2018
Influencer marketing has the potential to catapult your brand’s campaigns right into the social media feeds of the people who want to see them most. But with millions of influencers out there it can be easy to slip up. How can brands be sure they are selecting the right partners for their campaigns? Discover how you can avoid influencer fraud in just a few easy-to-follow steps.
JotForm
NOVEMBER 9, 2018
Free Word to PDF converters online Nitro Word to PDF Converter Smallpdf's Word to PDF Converter SodaPDF Online Converter There are many advantages to using a PDF instead of a Word file. PDFs are usually smaller than Word documents, and unlike Word files, PDFs will look the same no.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Acrolinx
NOVEMBER 9, 2018
Content marketing. It’s one of the most important things that companies can do to build their brand, attract and retain loyal customers, and boost their bottom line. That’s … Continue reading "The Elements of an Effective Content Strategy". The post The Elements of an Effective Content Strategy appeared first on Acrolinx.
ClickDimensions
NOVEMBER 9, 2018
In recent years, sales and marketing have both undergone tremendous changes. This is largely in response to changes in buyer behavior and technology. However, while these roles have changed significantly, the sales funnel had not – until now. What once was a fixed, predictable and linear funnel and a staple of sales and marketing mindsets and processes isn’t even really a funnel anymore.
Outbound Engine
NOVEMBER 9, 2018
OutboundEngine is thrilled to be recognized for a third time on the list of Aggie 100 honorees. The Aggie 100 recognizes the fastest-growing companies led by Texas A&M University alumni. OutboundEngine came in at number 23 and is one of the highest-ranking central Texas businesses. We are so proud! Our founder, Branndon Stewart, is pictured below with several OutboundEngine Texas A&M alumni at the 14th annual McFerrin Center for Entrepreneurship awards dinner. 2018 was a year of growth a
QuanticMind
NOVEMBER 9, 2018
Cambridge Analytica. Massive Google breaches. GDPR. Consumer data privacy seems to be at the top of everyone’s mind these days. If you were paying attention to the news recently, you likely saw Apple’s CEO Tim Cook speak to growing user privacy challenges when he issued a scathing critique of consumer data practices by global tech giants, which he said have grown into a ‘data industrial complex,’ according to TechCrunch.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Predictive Response
NOVEMBER 9, 2018
Webinars are a premium lead generation tool, but they take a lot of time and effort to make as well. Follow these three tips to get the most out of your investment in a webinar: 1. Make an evergreen webinar to attract new leads. Webinars have to offer quality information, but that information doesn’t have to be new every time you provide it. Leads that are just starting their buyers’ journeys almost always need the same introduction. .
Content Marketing Institute
NOVEMBER 9, 2018
Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” So, what can be done when big data gets the better of you? In May I judged a category in the 2018 Content Marketing Awards. I was particularly interested to see how the entries reported success metrics.
ClearVoice
NOVEMBER 9, 2018
Are there scenarios when you should pay a freelance writer more? The answer is yes. Not all projects are created equal. If the assignment requires an immediate turnaround, includes additional research, requires travel, demands multiple rounds of revisions, or includes tasks beyond writing, expect to pay more. According to MarketingProfs’ 2017 Content Marketing Benchmarks, Budgets, & Trends study, 56% of companies lean on outsourced writers for their content marketing efforts.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Atomic Reach
NOVEMBER 9, 2018
For the past decade, content marketing has become all the rage, and with good reason. It has become the vehicle businesses use to communicate with customers. It allows businesses to transform from nameless enterprises looking to make a sale to organizations that want to add value to customers by providing valuable content. While the advantages for consumers can be significant, the advantages for businesses can be even more significant: According to Demand Metric , Content Marketing costs 62% les
Hubspot
NOVEMBER 9, 2018
One of the first steps when working with home sellers is setting the listing price of a home. When working with buyers, that first step is usually checking the value of a home before making an offer to purchase. A home’s current worth can be difficult to pinpoint, and the best and most common way to find out how much a home is actually worth is by running a comparative market analysis.
TrustRadius Marketing
NOVEMBER 9, 2018
The temperature is dropping, the leaves are falling, and all the other usual signs of changing seasons are upon us. In short, winter is coming , and the holiday shopping surge is coming along with it. Deloitte’s annual holiday season forecast predicts that retail sales could exceed $1.10 trillion in the 2018 holiday season. Essentially, ecommerce is a key player in this story.
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