Content Marketing Institute
APRIL 19, 2019
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading → The post 22 Things You Wish Marketers Would Stop Doing on Social Media appeared first on Content Marketing Institute.
BenchmarkONE
APRIL 19, 2019
Depending on who you speak to, marketing automation is either the greatest thing since sliced bread or a really scary concept. But there’s a reason so many people are jumping on the bandwagon: automation can save businesses hours and even days when building out a sales and marketing process. As an agency with a multifaceted skill set, you are uniquely qualified to help those marketing automation newbies get a head start – and to potentially add recurring revenue in the process.
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Adobe Experience Cloud Blog
APRIL 19, 2019
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
Biznology
APRIL 19, 2019
The latest Gallup State of the American Workplace report reveals that the number of employees who spend upwards of 80% of their time working remotely is approaching 50%. In addition to more employees working remotely, in-house employees are spending more time working off-site, and these numbers are rising. A report compiled by ShredIt, a global data protection firm, reveals that 96% of Americans believe that employee negligence causes data breaches.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
APRIL 19, 2019
Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
APRIL 19, 2019
There's nothing worse than getting through an entire sales presentation only to hear, "That was great, but I just need some time to think this over." While many salespeople focus on making their presentations flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns -- and provide an irresistible solution.
Outreach
APRIL 19, 2019
What Is a Sales Funnel? A sales funnel visualizes the selling process and shows the different stages prospects go through to become customers. It is fueled by sales and marketing activities that generate awareness, drive demand, educate potential buyers, build trust, and make a compelling case for a product or service. The most common graphic used to represent a sales funnel is a segmented tube with a wide top and narrow bottom, much like an inverted pyramid.
Hubspot
APRIL 19, 2019
A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. "Ma'am, your payment was denied. We emailed you about this.". Very quickly, I learned the importance of email whitelists. Fortunately, I was able to book another flight.
Cortex
APRIL 19, 2019
Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendGrid
APRIL 19, 2019
In this post you'll find actionable tips for personalizing your email campaigns and boosting engagement, as well as examples from top brands. The post 6 Tips and Examples for Personalized Email Marketing appeared first on SendGrid.
Hubspot
APRIL 19, 2019
What's in a name? When we think of successful sport team names, like the New England Patriots or the New York Yankees, we picture the motivated individuals that make up the team. And we envision their dedication to achieving a common goal (i.e., winning a championship.). But, how does a name contribute to a team's success? A creative sales team name can help unite your team, foster collaboration, and help individuals learn, grow, and reach personal and team goals.
Leading Results Rambings
APRIL 19, 2019
Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.
Hubspot
APRIL 19, 2019
Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need. Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
APRIL 19, 2019
What’s this? A new podcast from Litmus? That’s right. After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. What is Delivering? Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more.
EMagine B2B Blog
APRIL 19, 2019
Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Through social media, a pharmaceutical company can: Build brand awareness. Engage, educate, and interact with patients and healthcare professionals.
NetLine
APRIL 19, 2019
While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager at Icertis. There’s nothing better than starting off an event with a client’s enthusiasm for what you do.
Conversica
APRIL 19, 2019
Imagine having a virtual assistant to help manage applicant flow, follow-up with students throughout their decision process, answer simple FAQs, and drive prospective students to campus visits. Artificial intelligence (AI) is helping academic institutions attract, engage and enroll the right students. How is this changing the Higher Education admissions space?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LiveRamp
APRIL 19, 2019
Sometimes it’s valuable to compare the “before and after” pictures to see just how far you’ve come. LiveRamp commissioned Forrester Consulting to create that picture for our customers. Forrester conducted a Total Economic Impact (TEI) Study on using the LiveRamp platform, a custom case study format that combines traditional business case models to get a more robust look at the impact a technology or service can have on an organization that employs it.
Conversica
APRIL 19, 2019
The relationship between Sales and Marketing, much like any other relationship, can be challenging. That said, it’s undeniable that the partnership between Sales and Marketing is critical. It’s one of the most important relationships for driving success within a company. A lack of alignment in the Sales and Marketing relationship can result in missed opportunities and decreased revenue.
Digilant
APRIL 19, 2019
Digilant is excited to announce its BRAND NEW highlight feature, #DigiLeader. A #DigiLeader is a team player who motivates, achieves and exceeds expectations. They are passionate, savvy and always willing to go the extra mile. #DigiLeaders are programmatic pioneers who serve as your experts in omni-channel solutions with integrity and transparency. #DigiLeader will highlight Digilant’s full suite of All-Stars, from their outlook on our programmatic offerings and how to best strategize to getting
ScanmarQED
APRIL 19, 2019
MarketingTracker 5.15 introduces many new features and enhancements across the board. From improvements in reporting, dashboarding, and user experience to making number formatting and user management more efficient. Enhanced storytelling and collaboration. Storytelling with data gives it more impact. ScanmarQED’s storyboard feature enables users to collect snapshots of various reports and dashboards in one place.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convert
APRIL 19, 2019
Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and advocates. Only insights derived from quality data can point in the direction of a profitable.
MakesBridge
APRIL 19, 2019
Although we’d love to imagine that Makesbridge is the only app you’ll ever need, the reality is most of us use a lot of different apps each day, and juggling them is a drain. That’s why we love Zapier. Zapier connects Makesbridge with over 1,400 apps, including Google, ClickFunnels, Clearbit, Shopify, Facebook, and Pipedrive, just to name a few. Setting up automated workflows (called Zaps ) between apps is quick and easy.
Aberdeen
APRIL 19, 2019
Enterprise and consumer data sources are proliferating, and so are the regulations governing the proper uses for data and required levels of security, access, and privacy. When the European Union (EU) General Data Protection Regulation (GDPR) was announced in 2016, organizations were given until May 25, 2018 to comply with the requirements for handling and protecting personally identifiable information (PII) of individuals within the EU, and respecting individuals’ rights to data privacy and use
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Delivra
APRIL 19, 2019
When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. Users can sign up from the call to action on your blogs, the banner on your homepage, and even pinned posts on your social media profiles. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever.
NetLine
APRIL 19, 2019
With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore. You need to also speak with personalization and assess buyer intent.
Digilant
APRIL 19, 2019
Retail brands are beginning to outfit themselves head-to-toe in programmatic. The fashion industry is evolving quickly for small boutiques, large wholesale chains, and everything in between, and consumer shopping habits are changing. Technological advancements have made shopping digitally simple, (and, for the most part, preferred) but ample consumers still find joy in shopping at brick-and-mortar locations.
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