Thu.Apr 28, 2016

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How Mobile Apps Have Changed the Face of Digital Marketing

Marketing Insider Group

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […].

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What is Outside-In Marketing?

Biznology

As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and winding road to get this book done, and we are very proud and more than a little relieved to see it in print. The Story of the Book. It all started with my other book: Audience, Relevance and Search: Targeting Web Audiences With Relevant Content (ARS), which I co-authored with Frank Donatone and Cyntia Fishel.

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Influencer Outreach versus Brand Advocacy: How to Divide Your Investment

Marketing Insider Group

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […].

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4 Ways to Make Your Mobile Marketing Stand Out

Adobe Experience Cloud Blog

Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app. Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who c

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Rules to Drive More Inbound Calls from Mobile Marketing

Marketing Insider Group

In 2016, mobile marketing is poised to be more powerful than ever. The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls. If you’re […]. The post 4 Rules to Drive More Inbound Calls from Mobile Marketing appeared first on Marketing Insider Group.

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Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism

Contently

When I first asked people what they thought about the concept of ‘period panties,’ they responded with scrunched faces and genuine confusion. “Wait. How does that work?” “Why would anyone want to bleed in their underwear?” These are the questions that Thinx CEO Miki Agrawal has attempted to answer with content campaigns spewed across New York City’s public transportation system and embedded in our Facebook feeds.

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Why Your Sales Funnel Is Probably Upside Down

Convince & Convert

Challenging the Sales Status Quo. We all know the sales funnel. We are familiar with its design, function, and purpose. But what if somebody came along and told you that your funnel had been upside down this whole time? And that starting with a narrow field of prospects and expanding as you went was actually better than whittling down from a large pool to a handful of qualified leads and customers?

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How 3 U.K. Companies Became High-Class Publishers

Contently

While U.K. and U.S. brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K. marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so.

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From Wireframes to Prototypes. Why Does UX Research Matter?

Crafted Agency

Imagine creating something that nobody wants to use because you did not do your research. When creating a digital experience, the end user should be the top priority followed by business goals and objectives.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Use Pacing in Your Video Soundtrack – 5 Considerations

Vidyard

So, you’ve found the perfect music for your next video. Now it’s time to get splicing! Some marketers and video editors prefer cutting video to music and others like their music to be dropped in after the initial edit. Whichever you prefer, the abstract, yet important technique of ‘pacing’ is what sets your video apart from the bad, good and amazing!

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Too Many Website Visitors Leaving Your Site? Show an Offer

Lead Liaison

Stop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? It’s a common phenomenon that most website owners have no idea how to correct. They simply notice a trend when reviewing their analytics, but feel powerless to do anything to correct the problem. When visitors lose interest in what they see on your website, whether they are simply closing the browser tab, typing in another URL, or hitting the back button, you need

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5 Powerful Tips to Take Your Online Forms to the Next Level

JotForm

We know we want a great form that will give us the information that we need, whether that be names and email addresses for contacting clients, credit card information for payments, or RSVPs for events. But sometimes we're not too sure what details to add that will really take your form to the next.

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3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings? Here are three methods to consider: 1.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Hubspot

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need? The Trivialization Effect. Here’s the problem with a loyalty program that offers rewards of some monetary value: buyers often find the amount trivial.

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Individual Client Dashboards: The Personal Touch

ActiveDEMAND

Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how that information is presented that is just as vital. Similarly, the concept of personalization is not only important to attracting prospects for your clients, it is important with regard to how agencies interact with their clients – an integrated marketing platform provides customizable client-level reporting that is ea

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Why Prospective Students Aren't Opening Your Emails

Hubspot

Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the '90s), this was an awesome marketing tactic because it worked. No longer. People want and expect personalized content. If you keep sending information about your criminal justice program to prospective students who've expressed an interest in your medical billing certification program – it's no wonder

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4 Time Saving Tools in Google Analytics

KoMarketing Associates

On January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”. You don’t want to be a Reporting Squirrel; you want to be an Analysis Ninja! But, how do you transition from squirrel to ninja? Work smarter, not harder. Use these 4 features of Google Analytics to increase the time you have available for analysis by spending less time on data extraction/production tasks.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Inside Story of LeadSquared’s Marketing Strategy [Webinar FAQs]

LeadSquared

Last Friday, we discussed our marketing strategy here at LeadSquared. The session covered everything from the kind of campaigns that we run, the metrics we use to measure success, how we hire new members for the team, and learnings from having tried different marketing channels , and formats over the course of past 3 years. In case, you missed the recording, here it is.

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Why Do Marketing Strategies Fail?

Kapost

In the marketing world, failure is often celebrated. When launching new campaigns or exploring new strategies, it’s healthy to take a few wrong turns. By figuring out what doesn’t work, we’re better able to discover what does. But as much as marketers celebrate failure, the last thing we want is to lose a chunk of money or waste our time chasing a direction that won’t work for our businesses.

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Does Social Media Marketing Have an Unavoidable Future in Paid Posts?

Content Standard

Google probably thinks I’m a strange person. After years of marketing gigs for a variety of brands, my search interests have ranged across the board from the minutia of homeowner’s insurance (for a home I don’t own) to gluten free snacks (for allergies I don’t have) to the latest developments in AI (okay, that one is actually relevant) and a thousand other disparate topics.

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First Marketing Automation Software Company to Include Handwritten Letters

Lead Liaison

Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. ALLEN, TX — April, 28 2016 — Lead Liaison, the leader in sales and marketing automation software to the mid-market, is the first marketing automation software company to help businesses send handwritten letters online using a native, out of the box solution as part o

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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6 Different Ways to Organize Your Marketing Stack

SnapApp

When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. Each company has different needs and objectives, so it’s no surprise that the number and type of tools within an organization’s stack can have a high level of variance. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it.

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How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process

Hubspot

When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post. This post isn't about cutting corners; it's about editing efficiently. That sometimes means giving more thoughtful feedback up front so your job is easier when the final draft does come in.

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5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

The rapid advance of technology forces marketers and creators to reinvent the way they produce content more quickly than ever before, but the goal remains the same: Tell a great story that captivates and informs. With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. Direct-to-Social Publishing.

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The Hazards of Working a Desk Job & How to Overcome Them [Infographic]

Hubspot

Sore neck. Blurred vision. Difficulty focusing. The feeling that your eyes are being burned into oblivion by your computer screen. If you've been experiencing any (or all) of these symptoms, there's a good chance that you're suffering from a terrible affliction known as "working a desk job.". Even if you love what you're doing, sitting and staring at a screen all day can take a toll on your well-being.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 Criteria for Selecting A Professional Services Marketing Firm

Hinge Marketing

As professional services firms continue to place greater emphasis on their own marketing, they are looking outward for expertise in the multitude of disciplines that make up a modern marketing campaign. With so many choices to consider, it’s becoming harder for companies to distinguish between those selling hot air and marketing partners who can truly help a firm grow.