Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard.  It must be just short of impossible. Let me explain. Full stop.  MORE >>

Quite recently, we posted some simple ways to get inbound links for your website …without running afoul of the dreaded “no-follow” tag. So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more [.]. B2B Web Strategy Blogs, Blogging MORE >>

Put five business-to-business (B-to-B) marketers together in a room and ask them to name the best lead generation medium, then sit back and watch the sparks fly. One person will claim that email is the best medium because of the low cost per contact. Another will tell you that it’s Search Engine Marketing (SEM) because 83% of all B-2-B buyers start their buying process online. Yet another will tell you it’s social media because it’s the latest trend. Yet another will swear by virtual events and virtual trade shows. Time to Lead. Campaign Objectives. Check out this free guide. MORE >>

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. The first are some key points and hilights (with convenient, inline tweet buttons). The second is the slides used in the session (some of them are pretty funny). Finally, there's a full transcript of the session at the bottom. Hope you enjoy it. Key Points from "Science of Inbound Marketing" Session. MORE >>

Over my morning coffee, I was reading through the daily news headlines. came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.: Experts forecasted a 24-percent growth in public relations jobs by 2018. There has been a 93-percent increase in public relations job listings in the past two [.]. Marketing Public Relations social media social media marketing MORE >>