Tue.Oct 18, 2011

Trending Sources

Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard.  How do you get loads and loads of unpaid citizen journalists to make a gift of their valuable time and platform? It must be just short of impossible. Let me explain.

All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although they cannot stop the conversation, they can ignore the conversation that is happening elsewhere. In the future, social media will be harder to ignore. Marketers will lose even more control than they already have.

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Like any traveler, I’ve returned home with some new perspectives. Here are some observations - consumer marketers have to build databases; B2B marketers don’t. This accounts for most of the work and most of the cost. This might spark some debate.

B2C 50

All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.]. Social Media conversation delicious Facebook Google integration LinkedIn social media summify

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Are You Telling or Selling?

B2B Marketing Insider

I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? Are you telling stories in your marketing that inspire, educate or entertain? Or just selling your wares? Is your content helping your buyers?

Real-World Results from Web Presence Optimization

Webbiquity

My last post, What is Web Presence Optimization, and Why Should I Care? laid out the definition of and rationale for a web presence optimization (WPO) strategy. But what do the real-world results look like? Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results.

4 Ways to Integrate B2B Social Media into Marketing Plans

Social Media B2B

B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. Here are four suggestions for doing just that. 1. Social Website. A B2B website is the most likely destination for your prospects and customers with any campaign. call-to-action from any source drives a visitor to your website for more information, to download a white paper or ebook, or even to contact a sales rep. The first thing you need to make sure is that your website supports the marketing campaign.

Plan 26

Hot Air Balloon Craftsmanship

Marketing Craftmanship

Denny Fleck -- Hot Air Balloon Craftsman. When he was 21 years-old, Denny Fleck took his first hot air balloon ride. He was hooked for life. Depending on the wind, Denny will purposely brush tree-tops and occasionally pull off a touch-and-go landing in a harvested corn field. He might even tell you that the late Malcolm S. Forbes’ insurance policy stipulated that Fleck serve as his balloon pilot.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Ancient Religions and New Media : A Match Made in Heaven

WindMill Networking

Religion is one of the oldest pursuits of mankind while blogging has only been around since the advent of the Internet.  Just as social media permeates every aspect of a business over time, it has the the potential to do so over many parts of our daily life.  Brandon, you were already a Catholic blogger, but with your new book out you are now a Catholic author! For Catholicism this is huge.

Hug your customers and prospects

Fearless Competitor

If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Case in point, we use a marketing automation software product – we’ve paid them a lot of money. If we post a problem or complaint, they respond. But if we don’t initiate contact, nothing ever happens. They never call. Sometimes they send an email, but it is always with content they want to share or an event. It is never about me. Do they care about me or do they see me as revenue? Call customers and prospects. Give them a hug. Can we help you?

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. The first are some key points and hilights (with convenient, inline tweet buttons). Hope you enjoy it.

Looking for Sales Leads? | Don’t Put Everything into the Social Media Basket

Fearless Competitor

B2B Demand Generation | Best Sources of Sales Leads. While social media may be the prettiest girl at the ball, this study done by demandbase shows that she’s not the best there. In fact, she’s not even close. 78% of all leads – more than three out of four – come from personal connections and referrals, websites and email. Compare that to social media – which generates only 3% of leads. Heck, even “other” beats social media. Here’s what you need to do: Ask for referrals. It’s THE best source of leads. Focus on the website. What do you think?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

92% of Marketers Agree: Content Is Critical for SEO [Infographic]

Hubspot

In inbound marketing, consistent content creation can be beneficial for quite a few reasons. It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. One of the most powerful roles content can play in inbound marketing is in search engine optimization.

VIDEO: Facebook vs. Google+

Client Bridge

From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article

9 Criteria for Establishing Your Business' Brand Essence

Hubspot

“A brand is recognized as the unique identity of a product, service, or company. Its elements and incarnations distinguish it from competitors. Brand essence , however, is felt.” ” These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.

“You Can’t Catch Water With A Fist”

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. JoJo Jensen’s quote from Dirt Farmer’s Wisdom i , “You can’t catch water with a fist,” is especially true in the conflict between sales and marketing. I am particularly struck by her thought that you must be open-handed and open-minded to accomplish almost anything in life. The differences between marketing and sales often escalate into complaints and whining, accusations and finger pointing.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Mobile Marketing Basics for B2B Professionals | Marketri

Marketri

How to get more inbound links to your B2B blog

EMagine B2B Blog

Quite recently, we posted some simple ways to get inbound links for your website …without running afoul of the dreaded “no-follow” tag. So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more [.]. B2B Web Strategy Blogs, Blogging

10 Things I Hate About. Advertising

Hubspot

If you're a sucker for romantic teenage movies, you must have seen the movie 10 Things I Hate About You. We decided to put a fun inbound marketing spin on this film's title and list the 10 things we hate about. advertising! There are definitely things about advertising that drive us crazy: the constant interruption, the obtrusive pop-ups, the stock photos of happy models, all the direct mail, etc.

Without A Quality List Your Cold Calling Efforts Will Not Be Successful

Sales Prospecting Perspectives

The subject of this blog should be obvious to anyone with a little experience in sales, sales operations or marketing. Problem is, most us, myself included, don’t want to take it upon ourselves to put the time in to go through the painstaking task of scrubbing off all the bad contacts and outdated info on our lists. Believe me, I get it. would say this aspect of my job ranks right up there with having to let an employee know they need a little work on their hygiene. This never works out well. I can virtually guarantee that if we start with poor quality data, then we will fail. The list.

CRM 2

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

39% of B2B Marketers Think Blog Content Is Most Valuable [Data]

Hubspot

Inbound marketers agree: content is key to marketing success. Not only is content a valuable component of inbound marketing, but it's also an effective tool throughout the entire sales process, from generating initial interest in a business to converting visitors into leads and all the way through the lead nurturing process to converting leads into customers. The Ultimate Power of Content.

5 Steps to Ensure Your Business Blog Isn’t Boring

Sazbean

It seems that in the last few years, businesses have finally wizened up some. They’ve realized that simply having a website is just not enough. To truly increase their presence (especially their search presence) on the web, they have to create and deliver content. The best way of doing this is by creating and maintaining a blog. For most businesses, this is about where the line of intelligent internet marketing stops. Need a better web presence? Get a blog. Problem solved. But what too many businesses fail to realize is that having additional content for your website simply isn’t enough.

Selling Secrets from the Giraffes

Jill Konrath's Fresh Sales Strategies Blog

Sales Safari Series. We didn't watch the sleeping rhinos for too long before we decided to move on. Little did we know what awaited us just around the bend. Nothing can prepare you for being right in the midst of herd of giraffes. As these tall, gangly, beautiful animals nibbled the leaves off the top of the trees, we snapped photo after photo. But the giraffes weren't alone. Be ever vigilant.

How To Get Marketing To Do The Business Development Grunt Work For You

Business Growth Development

Business is full of laborious tasks and selling and marketing can be one of the most mind numbing experiences of your life, due to the excessive repetition involved which at times can make you feel like you’re doing unintelligent work, which you got all dressed up for in your dare devil costume, only to find yourself going nowhere fast. It’s very similar to a sales cycle. It’s certainly not.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.