Wed.May 18, 2016

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11 Tactics To Create Highly Shareable Content

Marketing Insider Group

Content marketing is about getting a potential buyer’s attention and turning that engagement into quality leads, with the ultimate goal of converting them into customers. But getting people’s attention is becoming harder nowadays. Why is that? Every minute, more than 277,000 tweets are sent out. 2.46 million pieces of content are shared on Facebook. 204 million […].

Tactics 213
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An Allbound Marketing Approach Closes Your Revenue Gaps

ViewPoint

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the previous blog in the series we discussed the importance of creating a universal lead definition and why that process cannot be delegated to marketing and/or sales.

Planning 168
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Content Strategy Competency – Understand Audiences (Buyers)

Marketing Insider Group

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. The functions we’re talking about engage some version of the company’s “customers,” with messages and content that […].

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How To Integrate Influencer Marketing Into Your Marketing Mix

Onalytica B2B

A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success. First presented at Marketing Week Live in the brand engagement and innovation theatre, 28th April 2016, Kensington Olympia in London. The post How To Integrate Influencer Marketing Into Your Marketing Mix appeared first on onalytica.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Speed up your sales with scientifically proven writing tips

Biznology

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page, and waited for conversions to start clicking. But now, you find your copy isn’t converting. Instead of making massive sales, your sales pages are falling flat… and you don’t know why.

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Influencer Marketing: The Better Practice Guide

Onalytica B2B

Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Practices 102
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The Privelege to wash Kumar’s Dishes

Ambal's Amusings

I know what you are thinking – “Adi is helping with the dishes. That is what she going to write about today.” Nah. That is not the story. Kumar never allows anybody to wash or rinse his plates. Possibly (? – I strategically placed the question mark for all you wise cracks who are going … Continue reading The Privelege to wash Kumar’s Dishes.

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The Art Of Influencing At Scale

Onalytica B2B

Before the advent of the internet, the best way to get your corporate message out was in a press release. Now, anyone can release news, across hundreds of channels and platforms, and there is little guarantee your content will be heard or shared. What tools can an organisation use to communicate with the right people, and do so in a cost effective way?

Press 102
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Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss analysis is often seen as a tool for the sales teams. After all, they’re the ones at the end of the funnel either closing the deal or watching the prospect slip away. Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Personalization Makes Programmatic Advertising a Win-Win

Adobe Experience Cloud Blog

Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Even in the face of smarter programmatic advertising (software-created, specifically-targeted advertising) algorithms and massive databases storing information on industries, businesses, cons

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Marketing Success Depends on Asking the Right Questions

Convince & Convert

Q’s and A’s. Haven’t you ever wanted to know everything about everything? Rebecca Lieb feels your pain. Well, she at least wants to know everything about marketing. With years of deep research, Rebecca has learned where to find the keys to the marketing castle. She believes in asking tough questions, taking the time to find the real answers, the important of community and humility, and the adage of sharing is caring.

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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers.

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How to Generate More Leads and Sales Opportunities

PureB2B

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Where Did Your Email Marketing Strategy Lose Its Way?

Content Standard

If you’re like me, most branded emails never get the time of day. Their subject lines are predictable, the content is boring. When all those emails look the same, why bother reading them? For the typical online consumer, email is central to their digital experience. But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especiall

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B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

PureB2B

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits.

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Proven Business Growth Strategies

Hinge Marketing

If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth. And, to a large extent, business growth means more leads. The most productive business development strategy for professional services firms requires a potent blend of expertise and communications that reach buyers who are ready to act.

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B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

PureB2B

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques

KEO Marketing

Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. Phoenix, AZ. May 18, 2016 – Leading business to business (B2B) marketing agency, KEO Marketing , realizes that many businesses are looking for ways to improve the results from their content marketing in order to boost their overall results.

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Gifographics vs. Infographics: What’s the Difference?

SWZD

What’s driving the move to gifographics? How are infographics holding on? Two common types of visual content are infographics and gifographics. A tried and true classic, infographics are an easy and efficient way to maximize content marketing ROI. Gifographics, on the other hand, are newer but are becoming more popular.

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How to Bridge the Customer’s Trust Gap

KEO Marketing

Does your company use a direct sales force? If so, there is new research that shines light on the needs and wants of buyers and the disconnect between those buyers and the sales force. It’s a disconnect of trust (a ‘trust gap’ if you will). Potential customers don’t trust the information they get from the sales force. Content from customer service and marketing generates the most trust.

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How We Grew Inbound Traffic by 300% in 6 Months

Hubspot

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Don't Be a Spammer.Here's How.

GreenRope

How to not be a Spammer in 8 steps. Listen, nobody with a legitimate business wants to be a spammer. We spend days on end creating the perfect email content, subject lines, and more. Yet, somehow, some of our emails just don’t land in the inbox. Well, without you even knowing, you could be doing or not doing things that are preventing your messages from being read by your list.

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7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard

Hubspot

For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. There's no one-size-fits-all approach to being productive, and there certainly isn't a finish that guarantees we'll get it right every time. Productivity is something we'll have to continue working on for the rest of our lives. But that doesn't mean we can't get better at it.

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Don't Be a Spammer.Here's How.

GreenRope

How to not be a Spammer in 8 steps. Listen, nobody with a legitimate business wants to be a spammer. We spend days on end creating the perfect email content, subject lines, and more. Yet, somehow, some of our emails just don’t land in the inbox. Well, without you even knowing, you could be doing or not doing things that are preventing your messages from being read by your list.

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6 Workplace Rules That Drive People Crazy [Infographic]

Hubspot

Depending on the size, management style, and overall culture of the company you work at, you may have to deal with some workplace rules that can leave you feeling a bit frazzled. Of course, codifying rules is often necessary for helping to keep everyone focused on the same goals -- especially as a company grows larger. That being said, rules don't always have a positive effect on the workplace.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Don't Be a Spammer.Here's How.

GreenRope

How to not be a Spammer in 8 steps. Listen, nobody with a legitimate business wants to be a spammer. We spend days on end creating the perfect email content, subject lines, and more. Yet, somehow, some of our emails just don’t land in the inbox. Well, without you even knowing, you could be doing or not doing things that are preventing your messages from being read by your list.

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5 Tips to Perfect Your Longform Storytelling

DivvyHQ

Content has been king among marketing strategies for several years now, and it’s evolved rapidly during that time. We’ve seen content influence everything from social media to the way we think about thought leadership, and now a new trend is on the rise. Longform storytelling is the future of content marketing. Deeply researched, eloquently written narratives have long been the gold standard of great journalism.

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Don't Be a Spammer.Here's How.

GreenRope

How to not be a Spammer in 8 steps. Listen, nobody with a legitimate business wants to be a spammer. We spend days on end creating the perfect email content, subject lines, and more. Yet, somehow, some of our emails just don’t land in the inbox. Well, without you even knowing, you could be doing or not doing things that are preventing your messages from being read by your list.