Webbiquity
MARCH 17, 2017
Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need.
Onalytica B2B
MARCH 17, 2017
Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. In order to even give influencer marketing a go, let alone do it well , it is imperative that you’re given permission to sign the project off.
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Marketing Insider Group
MARCH 17, 2017
For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross. “Predictable Revenue” is widely considered the sales bible of Silicon Valley.
Contently
MARCH 17, 2017
I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible. Fortunately (for me, at least), various search settings and browser options let me limit what I share. Plenty of others feel the same way, which has led to more stringent laws governing personal data.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
PureB2B
MARCH 17, 2017
People are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. They need to feel assured that what they’re replacing their money with will give them all the benefits they want. Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
MARCH 17, 2017
In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. And we’re not alone -- in Chicago, for example, they dye the river green.
Golden Spiral
MARCH 17, 2017
The director of Google Analytics Marketing, Casey Carey, has an interesting approach to growing his team’s knowledge and competence: Quarterly Failure Reports. These reports consist of a one-page synopsis of tests they’ve run that didn’t exactly go well. Personally, I wouldn’t use the term “fail” if these reports yield valuable insights that help enhance knowledge and effectiveness — but if the shoe fits, call what it is.
Sprout Social
MARCH 17, 2017
Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for arguably the most social professionals, social media marketers and community managers ? In addition to following best practices for connecting, what are the best ways to keep track of all those connections?
PureB2B
MARCH 17, 2017
People are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. They need to feel assured that what they’re replacing their money with will give them all the benefits they want. Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kwanzoo
MARCH 17, 2017
For a marketing leader whose team participates in account-based marketing (or ABM), when does it make sense to get started with online display advertising? This article tries to answer that important question. It’s the second in a two-part series.
Content Standard
MARCH 17, 2017
I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Half the time, I contribute to it, sure, but the rest of the time, I feel completely left behind. Get this: at the end of 2016, one of the oldest, most respected names in culture, the Oxford English Dictionary , added the words “squee,” and “moobs” to its respected register.
DivvyHQ
MARCH 17, 2017
“The game has forever been changed.” Though this subheading may seem ominous, nestled within the preface of Travis Wright and Chris J. Snook’s recently released book Digital Sense , it’s meant to convey an organizational opportunity rather than doom. Such staggering statements as “ three billion people globally will enter the digital space in coming years!
The Freeman Company
MARCH 17, 2017
Inspiration and innovation from five days of the best in brand experience
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Adobe Experience Cloud Blog
MARCH 17, 2017
Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities.
Hubspot
MARCH 17, 2017
At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you're lucky, a stale cheese plate. And where's the appeal of that? The truth is, not all events fit that stereotype. Some draw people from around the globe and provide content that makes the journey worthwhile.
Kapost
MARCH 17, 2017
A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
MARCH 17, 2017
Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can be a presentation, a convention, or a trade show. All of these types of events require a venue, and selecting the right venue can definitely make or break your event.
VisumCX
MARCH 17, 2017
We had the opportunity to sit down with Matt Heinz , Founder and President of Heinz Marketing. Our discussion focused on the role of marketing and sales and how they impact the customer experience. Matt Heinz is a prolific author and nationally recognized, award-winning blogger. and had 20 years of marketing, business development and sales experience from a variety of organizations and industries.
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