Fri.Mar 17, 2017

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How to Create the Three Parts for Any Sales Funnel


Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. It does much of the work for the marketer.

Weekend Reading: “Predictable Prospecting” by Marylou Tyler

B2B Marketing Insider

For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross. Predictable Revenue” is widely considered the sales bible of Silicon Valley. Sales Alignment

Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing


In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. But we’ve got news. That word, “tradition”? Patrick’s Day began.

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. So, don’t just take our word for it! Sessions.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. In order to even give influencer marketing a go, let alone do it well , it is imperative that you’re given permission to sign the project off. 1 Be factual, not anecdotal. OUTCOMES.

Three Key Changes to the Digital Compliance Landscape, Including GDPR


Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble. Keeping up with changes in the digital compliance landscape is crucial, particularly in this year, as 2017 is shaping up to be time of significant evolution in privacy and digital compliance globally. Privacy Shield Framework.

The Best 2017 Networking Events for Marketers


At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you're lucky, a stale cheese plate. And where's the appeal of that? The truth is, not all events fit that stereotype. Some draw people from around the globe and provide content that makes the journey worthwhile. 4) Next10x.

The Biggest Roadblock to Data-Driven Marketing


I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible. Fortunately (for me, at least), various search settings and browser options let me limit what I share. But for those in the business of data-driven marketing, that’s a big problem.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Tips for pulling off a successful business event


Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can be a presentation, a convention, or a trade show. Tips for selecting a venue for your business event. Do you have a backup venue?

5 Strategies to Help Teams Thrive after a Merger


A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones. Centralize Your Content.

AI And The Agency: Havas Media Trains Its New Brain


Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of Equals 3’s Lucy – to. The post AI And The Agency: Havas Media Trains Its New Brain appeared first on Opentopic. Brands & Marketers

Five Essential SEO Tips for Your Domain Name

Aberdeen CMO Essentials

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. It plays a major role in how you rank in search engines, to say nothing of the impact it has on how people view your site and your company. Guest post by Christina Coons of Northcutt. Let’s dive in! Make It Memorable. It makes your site more shareable. Get creative.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How Tactile Marketing Increases Response Rates


In a perfect world, everyone would respond to you. Your calls would be returned immediately. All your emails would be opened — and answered — and you would have dozens of prospects flooding your pipeline. Yet somehow, the world is less than perfect. Contacts are too busy to notice your hellos. Conversations get lost as team […].

10 Ideas Marketers Can Steal from SXSW

Experience Marketing Insights

Inspiration and innovation from five days of the best in brand experience

How Do You Anticipate The Buyer’s Needs?


People are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. They need to feel assured that what they’re replacing their money with will give them all the benefits they want. Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers. Watch now! The post How Do You Anticipate The Buyer’s Needs? appeared first on PureB2B. Blog B2B-Marketing Buyer's Journey Lead-Generation Storytelling