KoMarketing Associates

SEPTEMBER 8, 2015

Organizations request information from KoMarketing for a range of business reasons. Sometimes its only for one specific problem or program initiative, but in others, it is a much more comprehensive program request. For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Another inquired on SEO because they were about to engage in a site redesign.

PPC 202

PPC Social Media SEO Marketing Management 202

Convince & Convert

SEPTEMBER 8, 2015

Entertainment + Digital = Innovation. Jo Boundy is the Head of Digital and Entertainment at Qantas Airways of Australia. You might think her job includes bartending and parties, given the entertainment piece, but in fact, entertainment was specifically paired with digital at Qantas to ensure the in-flight entertainment is making the same leaps and bounds in technology advancement as the rest of their digital communication.

Brand Identity 131

Brand Identity Branding Skype Work Management 131

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco. Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Hinge Marketing

SEPTEMBER 8, 2015

If someone were to ask you who your technology services firm’s main competitors were, you could probably rattle off the names of a few firms without giving it much thought. After all, you know which firms are considered industry leaders and which firms you tend to go up against in competitive bid situations. Don’t you? However, our research found that this isn’t always the case for technology services firms.

Research 64

Research Differentiation Marketing Analysis 64

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

SEPTEMBER 8, 2015

Have you ever met someone who looked like they belonged in another decade? Maybe they couldn't find it in their heart to let go of that awful pair of acid wash jeans, or perhaps they missed the memo that their collection of Zubaz pants should have been retired once the 80s ended. (Stop. It's no longer "hammer time.".). As it turns out, they're not the only ones clinging on to the past.

Marketing Websites 59

Marketing Websites Blast Campaigns Click Rate Opinions 59

JotForm

SEPTEMBER 8, 2015

How about stable, consistent, and successful? JotForm started quietly enough. In 2006 I was working as a developer for a media company in New York when I realized how impossible it was for non-technically skilled people to create their own online forms. Building them the old fashioned way req.

Companies 48

Companies Media Ad Building Product 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

SEMrush

SEPTEMBER 8, 2015

Search Engine Optimization (SEO) is all about making websites better understood by search engines instead of merely hoping they would figure it all out by themselves. It’s both an art and a science.While many algorithm updates and policies remain obscured, Google does provide some performance indicator insights into future search engine visibility of large sites in Google Search Console.Read on to discover my top five SEO performance indicators that matter--and how to read their signals!

SEO 45

SEO Google Optimization Marketing Websites 45

Brandfolder

SEPTEMBER 8, 2015

What do golden arches, a rainbow-colored apple, and a black swoosh have in common? They’re all such powerful logos that we can identify them through just a few descriptive words.

Design 40

Design 40

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

SEPTEMBER 8, 2015

By now, brands understand that influencer marketing is an effective and direct way to reach a target audience through a trusted, visible social media presence. But that audience is a savvy one, having a keen eye for when they’re the target of marketing content. Influencers have to keep that consumer trust in mind. And, with so many brands clamoring for their services, they have the luxury of being picky.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Marketing Management Social Media 40

Marketing Insider Group

SEPTEMBER 8, 2015

“Our biggest competitors are our customers.” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year. After seeing his new book released I wanted to see what Adamson had to say about Challenger Marketing and some interesting insights on the CEB website and also i

B2B Marketing 193

B2B Marketing B2B Thought Leadership Lead Ranking Thought Leadership 193

Content Standard

SEPTEMBER 8, 2015

What happens to business-as-usual when employees suddenly become the most effective marketing assets for organizations? Today, brands are thinking creatively about how they reach current and prospective customers. Growth in content marketing has given in-house thought leaders platforms on which they can amplify their best ideas to the masses. As a result, professionals working within large, enterprise organizations are drawing attention to themselves —in some cases without employers’ appro

Business 40

Business Enterprise Management Contingency Planning Thought Leadership 40

Biznology

SEPTEMBER 8, 2015

I’m always struggling with my contacts. I think I have too many now. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling, and quadruplicating our of control. It’s like a lawn in the Spring. And I am constantly fighting it with scythes, weedwackers, and flameflowers! So, here’s my personal experience in the war against duplicate contacts and towards keeping everyone I know in one clean, updated, current, and accurat

Order 175

Order Contacts Tools Work Management 175

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vidyard

SEPTEMBER 8, 2015

Please don’t share this blog post — I could lose my job. I work for an amazing 17,000 person SaaS company and they think I work like a dog creating videos. Truth is, I don’t think I work that hard. I’m a one-man video production team and my videos are quite well-received thanks to a dozen years of forced scrapification (producing interactive content and websites back when I was self-employed).

Budget Programs 97

Budget Programs Video Marketing Product Sample 97

chiefmartech

SEPTEMBER 8, 2015

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius , the co-founder and president of Acceleration , a WPP marketing technology services firm. Stephan will be one of our featured speakers in the closing fireside chat at our conference next month, cheekily titled: Everyone Wants To Be The CMO’s Best Friend:

Enterprise Management 67

Enterprise Management Work Management Marketing Management Paid Search Agency 67

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. But, one question remains: Are you maximizing their potential for lead generation across all of your channels? Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points.

Lead Generation 105

Lead Generation Sales Qualified Leads Personalization Lead Scoring 105

Convince & Convert

SEPTEMBER 8, 2015

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes. “Wait,” you might say. “Doesn’t that mean you’re just handing over your secrets to success?” Not quite. The internet is flooded with “secrets” to success.

Resources 147

Resources Paid Search Agency Word of Mouth Training 147

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Webbiquity

SEPTEMBER 8, 2015

We’ve all seen example of megaposts: multiple-thousand-word posts promising an exhaustive take on a topic. They carry titles like “The Comprehensive Guide to…” blah blah or “101 Ways to…” yada yada. People may click on them. And they definitely share them. But do they read them? Or do busy professionals really prefer “content snacking” to a big sit-down meal of information?

Traffic 174

Traffic Stats Statistics Mobile Advertising 174

Hubspot

SEPTEMBER 8, 2015

Do you ever find yourself struggling to feel motivated at work? Perhaps you're bored or tired. Or maybe you just don't see the point in what you're doing. It can be really hard to focus and get your work done -- let alone do it well -- when you're feeling unmotivated. Luckily, though, there are things you can do about it. Check out the infographic below from ProEssayWriter to learn about the seven most common reasons people feel unmotivated at work -- and how to fix them.

Product 61

Product 61

Convince & Convert

SEPTEMBER 8, 2015

Editor’s Note : After a lovely and relaxing Labor Day, it’s Tuesday, which means that we’re gearing up for a new installment of Realtime Today, a joint effort between Zignal Labs and Convince & Convert. In case you missed last week’s headlines, here are a few of the most important realtime media stories. To get the full scoop, subscribe to This Week in Realtime Media and get the full recap delivered directly to your inbox.

Social Media 136

Social Media Media Television marketing Buzz 136

Hubspot

SEPTEMBER 8, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. But they can't ignore this, as people are increasingly turning to their mobile devices to consume content. Consider this: Elite Daily saw a 61% drop in desktop traffic between January 2014 and June 2015, said Nicole Goksel, vice president of revenue operations,

Paid Search Agency 57

Paid Search Agency Ads Clickthrough Banner Ads 57

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules