Wed.Aug 17, 2016

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WTF Does Mark Hamill Know About Content Marketing?

Marketing Insider Group

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […].

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3 Reasons for Low ROI from a Trade Show (with ways to improve)

DiscoverOrg

One of the most popular avenues to generate leads is trade shows. Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. During the trade show are opportunities to meet with colleagues for networking opportunities. It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue.

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How to Make Your Content More Sharable from Mobile Devices

Marketing Insider Group

Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years. With the statistics in […]. The post How to Make Your Content More Sharable from Mobile Devices appeared first on Marketing Insider Group.

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Blockchain, or how everything will change

Biznology

Blockchain proponents say it will revolutionize many industries   —   again. We’ve seen it before in smartphones, the cloud, and digital disruption. In those revolutions, the tech industry itself was among the first disrupted. Nowadays, what makes blockchain the next big thing is the shift from something with control but not very transparent, to something extremely decentralized and highly transparent.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Get Lead Scoring Right the First Time

Marketing Insider Group

Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. Over the last few years, lead scoring has become more important for companies who are engaging in a moderate […].

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Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

Contently

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. In addition to dividing its readership into verticals on the BuzzFeed website (BuzzFeed Video, BuzzFeed Food, BuzzFeed Quiz, BuzzFeed News, BuzzFeed LGBT, etc.), BuzzFeed runs 90 different Facebook pages.

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Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Adobe Experience Cloud Blog

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio). Why? Because it’s all about the handoff. The two runners need to be in perfect sync as they both race forward.

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5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads. Because, let’s face it: video is killing it. In 2015, video consumption overtook any other activity for time spent online and. by 2018, video will account for more than 80% of all web traffic.

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What is Brand Positioning and Why Does it Matter?

Hinge Marketing

At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. We find that many professional services firms float more or less aimlessly through the marketplace, pursuing whatever business opportunities come their way, spreading their net of services ever wider to increase their chances of catching new clients.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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9 Things to Look For When Hiring a Web Design & Development Agency

Circle Studio

The post 9 Things to Look For When Hiring a Web Design & Development Agency appeared first on circle S studio.

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Why You Should Embed SVG Inline

JotForm

Those working with SVG graphics have multiple options to embed them into an HTML document. Aside from using it as a classic image file via the “<img>” element, SVG can also be implemented via “<object>” or “<iframe>” The latter two have the adva.

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What I Learned: The Conclusion of a Summer at SnapApp

SnapApp

In the beginning of the summer, I walked in with a computer and a notebook stuffed into the green L.L. Bean backpack that I have been using since the second grade. I showed up half an hour early, so I passed the time in the Panera Bread on the first floor of our building in Back Bay. I chewed on a plain bagel and sipped on orange juice in the back of the store with my heart practically in my throat.

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5 Interior Design Brands to Watch in 2017

Brandfolder

Still think interior design is for your mom’s book club? Hold on to your ottoman’s, because [PR Newswire]([link] expected-to-garner-6640-billion-by-2020-565775251.html){:target="_blank"} reports that the world home decor market will garner $664 billion by.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist.

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[Press Release] Convert Experiences, Personalization and New Pricing

Convert

July 11, 2016 – Convert.com, the most affordable leading A/B & Multivariate testing software for enterprise and eCommerce agencies launches Personalization. This is an account-based, customer-centered interface that Enterprise and Agency clients will use to provide seamless integration with existing marketing tool-stacks. The new feature is simple to use, more affordable and offers powerful customizable.

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Make Personas for Your Nonprofit [Free PowerPoint Templates]

Hubspot

Who are you marketing to? It's a question that's all-at-once simple, yet hard to answer in short and with confidence. For many nonprofits, this question is a vital one. With limited marketing budgets, and stretched resources nonprofits of all shapes and sizes cannot afford to waste their efforts on marketing that is not tailored to the right audiences.

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Contently Included on Inc. 5000’s Fastest-Growing Companies List for Second Consecutive Year

Contently

Exactly one year ago, I published a post about Contently making the 2015 Inc. 5000 list of America’s fastest-growing companies. Today, we learned that we ranked number 508 on the 2016 Inc. 5000 list. This year’s list was very competitive, with an average growth rate of 433 percent, and we’re extremely proud to be included for consecutive years.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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6 Winning Social Media Promotion Ideas

Sprout Social

Your social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get. There are a multitude of ways but we’re sharing six proven tactics.

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5 easy steps to building ongoing thought-leadership content

Sales Engine

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. Quantity is important in building library and getting found over time, but quality is what makes the difference in terms of an engaged readership.

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The Real R&D: Reports and Dashboards

LeanData

In the sales operations world, “R&D” doesn’t stand for Research and Development. We’re talking about Reports and Dashboards. Those of us in sales ops are immersed in Salesforce reports and dashboards all day, every day. That’s because if everything in your sales process lives inside Salesforce — and it should — the best way to access that data is with. you guessed it: reports and dashboards.

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22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

Hubspot

Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram. Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Real R&D: Reports and Dashboards

LeanData

In the sales operations world, “R&D” doesn’t stand for Research and Development. We’re talking about Reports and Dashboards. Those of us in sales ops are immersed in Salesforce reports and dashboards all day, every day. That’s because if everything in your sales process lives inside Salesforce — and it should — the best way to access that data is with. you guessed it: reports and dashboards.

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Your Ultimate Guide To Back-To-School Sales And Marketing [Infographic]

Marketing Insider Group

Back-to-school season is upon us again. But did you know back-to-school season is the second biggest retail holiday? It’s estimated that parents will spend about $828 billion to set their child up for success at school this year, and that number is only expected to grow. Parents want the best for their kids. The idea […]. The post Your Ultimate Guide To Back-To-School Sales And Marketing [Infographic] appeared first on Marketing Insider Group.

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The Real R&D: Reports and Dashboards

LeanData

In the sales operations world, “R&D” doesn’t stand for Research and Development. We’re talking about Reports and Dashboards. Those of us in sales ops are immersed in Salesforce reports and dashboards all day, every day. That’s because if everything in your sales process lives inside Salesforce — and it should — the best way to access that data is with. you guessed it: reports and dashboards.

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The Real R&D: Reports and Dashboards

LeanData

In the sales operations world, “R&D” doesn’t stand for Research and Development. We’re talking about Reports and Dashboards. Those of us in sales ops are immersed in Salesforce reports and dashboards all day, every day. That’s because if everything in your sales process lives inside Salesforce — and it should — the best way to access that data is with. you guessed it: reports and dashboards.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.