Fri.Sep 30, 2011

Trending Sources

Infographic of the Week: Recent Over-the-Top Valuations Explored [INFOGRAPHIC]

Ad Your Comment Here

This week we take a look at how much the top social media sites are valued at. Could this be the start of another tech bubble? While we’re waiting for their IPOs…we might as well see where they fall among the competition. Infographics infographic of the week Valuations

How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

Hubspot

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more! Choose a Classification. Artist, band, or public figure. Company, organization, or institution.

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[PREDICTION] What Will LinkedIn Do for B2B Marketers?

Social Media B2B

LinkedIn is the dominant social network for many B2B companies. 58% use the platform for marketing, building relationships and lead generation. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Company features have been slow to roll out, but Mike Gamson, SVP of sales has indicated that more advertising features will be available soon.

Weekly Wrap Up - September 30

Savvy B2B Marketing

Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage. while catching up on the blogosphere. Lots of goodies this week! Why B2B Companies Need a Chief Content Officer by @basebot. Two reasons: quality and efficiency. Both can wreak havoc on the success of your content marketing if you don't have them. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. Although this is a B2C examples, many B2Bs can relate.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Digging in the Cache – O RLY?

Sazbean

Just like anything on the Internets, the response “O RLY?” ” has it’s roots in hardcore geek culture. The photo of a surprised looking owl with the words “O RLY?” ” added was originally used in the Something Awful forums as a response to anything that may have been found boring, doubtful or unimpressive. The correct response to “O RLY?”

Thanks for an awesome month!

Fearless Competitor

The popularity of this blog is mind-blowing. 2,000 unique viewers has been the norm. Only this past July did we have a month with 4,000 unique visitors. We’ve never reached 5,000. In September, we exceeded 6,000 unique visitors for the first time ever. September was the highest readership in the 6+ years of Fearless Competitor. And lifetime unique readers passed the mind-blowing number, 68,300! Thank you all. I’m honored. Keep visiting and we’ll keep posting……and we post on weekends too. Jeff Ogden, President. Find New Customers. Filed under: Fearless Competitor.

5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?

Writing on the Web

#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? You have a chance to show you understand your readers well, and you have an expert’s understanding of the subject matter.

Scapegoat strategy. A {growtoon}.

grow - Practical Marketing Solutions

Kacy Maxwell is guy who loves his work, family and a good challenge.  Follow him on Twitter @KacyTheDude. growtoons

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Though the editor had done thorough reader research in proposing editorial topics for an upcoming magazine project, the sales staff would have none of it: The topics I suggested would provide the basis for good editorial quality; however, our sales team deemed them too difficult to sell sponsorships. But that’s not fair.

Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode, he shares the power of gift-giving, via the Find New Customers motto – Always Be Helping. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. Facebook marketing

Principles of Effective Blog Design

Sazbean

People judge books by the cover, and other people by their looks. Take a look at these two men: Now answer these questions (you can’t choose “neither”): Which one would you rather ask investment advice from? Which one would you rather have babysit your children? Which one would you rather have cook your dinner? … and so on. You don’t know anything about these men. Everything! News & Notes

Find New Customers Fan of the Month – Joe Large

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. We recognize our fans of the month every Friday, so this is Joe’s last. According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. He’s also a graduate of Hanover College , just outside my hometown of Madison, IN. Go Irish!). He also has two daughters. Perkins.

Is digital marketing innovation too fast for its own good?

Biznology

Image by hdzimmermann via Flickr. Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet speed happens at a fast and furious pace that is difficult for anyone to keep pace with. So what is a professional marketer to do? It’s ahead of its time. Wouldn’t that be interesting?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Cold Calling Best Practices

Modern B2B Marketing

by Maria Pergolino Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. Even as social media and web applications become mainstream B2B marketing platforms, cold calling remains one of the most effective ways to make contact with decision makers, but only if done right. Research. Strategize.

The B2B Marketing Roundup: Week of September 26th - 30th | Marketri

Marketri

B2B 11

How to Measure Your Social Media Lead Generation Efforts

Hubspot

This is a guest post by Ashley Jane Brookes of HootSuite , the social media dashboard. Follow her on Twitter @ashjbee. Social media is no longer in its infancy and is no longer an optional task for businesses and brands. Indeed, building and engaging with audiences on established social networks is now a key part of business interaction. Therefore, they need to be aligned with greater metrics.

Find New Customers releases “7 Keys to B2B Social Media Success”

Fearless Competitor

B2B Lead Generation | 7 Keys to B2B Social Media Success. Social media is red-hot. And companies are struggling with it. So Find New Customers is pleased to announce the release of “7 Keys to B2B Social Media Success.” ” Download it today – no registration needed. Compliment of the B2B demand generation company Find New Customers. What do you think? We love comments and people who share. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear. Filed under: Social Media. Social Media

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

3 Simple Design Tips to Make Charts That Don't Suck

Hubspot

Raise your hand if you love data. Now raise your hand if data presented like this makes you want to stick a fork in your eye: It’s colorful. It’s brimming with data. But HOLY HORSESHOE is it confusing! Having data is awesome. Using it to persuade others is powerful. Presenting it in a way that inspires eye-forking is criminal. TIP #1: Make friends with white space. MAKE MEANING! Wrong.

Why Author Needs to Be Your New Title?

Connect the Docs

What does the author of eleven nonfiction books that have sold globally have to say about authorship? Let us hear from my dear friend Dr Liz, The Book Doula. Dr. Liz Alexander. Blog BookDoula Twitter BookDoula Facebook TheBookDoula Books. won't steal Liz's thunder. Download the FREE eBook (without registration) and get an insider's perspective into the world of authorship. ClickLaunch Reviews

3 Types of Content to Boost the Quality of Your Blog

Hubspot

After you've been working on your business blog for a while, there are a number of great things that you can do to give it a boost. When you were first getting started with blogging, your primary concern was probably just getting content shipped on a regular basis so you could generate your initial momentum and begin to build an audience and readership. Integrate Video Content. Conduct Interviews.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Why Boston is Just About the Greatest Place to be Next Week Okay, so not a post. But, if you're looking for marketing tips, the opportunity to meet and talk with some really smart people, as well as catch the sights in a fairly historically significant piece of real estate

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

INFOGRAPHIC: Location-Based Social Media

Client Bridge

From Visible Technologies, here's an infographic about social media that utilizes smartphone and GPS technology, and how much information users are willing to disclose. View Original Article

GPS 2

B2B Marketing Events Around The World - Oct 2011

B2B Ideas @ Work

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. It will be interactive, engaging, and hands-on. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! Plus, it’s free.

The 4 Secrets of Effective Prospect Nurturing

Hubspot

This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Mari will be our guest presenter on the upcoming Marketing Metrics Workshop, “ The Follow Up Formula: Secrets for Nurturing Prospects.” ” Let's start off with a simple vocabulary word. nur·ture /?n?rt??r/ to feed and protect: to nurture one's offspring. 2. Persistence.

B2B Marketing Events Around The World - October 2011

B2B Ideas @ Work

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. It will be interactive, engaging, and hands-on. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! Plus, it’s free.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.