Sat.Mar 15, 2014

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These are the 6 Steps I Use for Great Content Marketing

Convince & Convert

'Image from BigStock.com. Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe).

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The Definition of Smart Content [In Under 100 Words]

Hubspot

'Smart content , also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer. Smart content is designed to offer a more relevant and personalized experience to your website visitors -- one that static content can’t provide. Using intel from your marketing software or CRM system , marketers can customize their site pages for every type of visitor.

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