Fri.Apr 20, 2012

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8 More Compelling Infographics About Content Marketing

KoMarketing Associates

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer. Understanding the Content Marketing Explosion. How Do Colors Affect Purchases?

Laugh and Learn with Find New Customers | Marketing Words

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show. And our newest show, Marketing Made Simple , premiers on May 1st. In this show, he illustrates the importance of selecting words carefully. What do you think?

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32 White Hat Ways to Build Inbound Links

Hubspot

This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work. But link building doesn’t need to be as tough as most people make it. Get Your Blog On. 1) Maintain a steady blog.

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Savvy Week in Review: April 20

Savvy B2B Marketing

Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Here's some proof that you don't have to blog every day to make blogging worth your while. LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Theater and Teleprospecting: 3 Tips For A Great Performance

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Kira Lew. So last night I was sifting through my brain for what I should write about for my AG Blog Debut. This isn’t something I’ve been taking lightly. Quite frankly, I want to WOW you folks so I can remain in the AG blogger’s Circle of Trust. Finally I settled on the idea that it might be a nice approach to correlate teleprospecting, which is something relatively new to my life, to something I’ve done since I was five years old, Theater! Sell it! You see what I did there?)

Klout to Launch Brand Pages: Should Marketers Care?

Hubspot

Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." Klout calls these pages a "way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.". And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool.

Employees represent their companies online, like it or not

Biznology

Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when it comes to the consequences, we scatter like cockroaches when the lights come on. We see all the time how people try to distance themselves from people and things so that they can have the perception of more freedom.

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The Most Important Social Media Influencer For Retailers

WindMill Networking

Like other industries, retailers need to identify and build relationships with influencers in order to achieve success in the social media realm. However, when completing initial research and identifying influencers, most retailers miss the mark and overlook one of the most significant groups from right under their nose: their own employees. In most cases, these two go hand in hand. Simple enough?

You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

It's All About Revenue

by Jesse Noyes | Tweet this Marketers everywhere know the game has changed. Email, social, events, display ads – everything in the marketing playbook has been touched by continually advancing technology. No one knows this more than David Meerman Scott , the author of Real Time Marketing & PR , the New Rules of Marketing & PR and Newsjacking. In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe. He’ll talk about the massive changes impacting marketing and how marketers can use those disruptions to engage buyers now.

B2B Marketing Analytics – Getting Across The Goal Line

Modern B2B Marketing

by Kelly Waffle What do football and B2B marketing have in common? They both rely on analytics to drive success. Let me explain… Imagine if in the National Football League they only kept track of how teams scored points (touchdown, field goal, safety) and how many people attended each game.  No other statistics and metrics were tracked. And so much more. You see performance trends. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How Do You Qualify Leads Generated By B2B Marketing Online

eB2Bleads

If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. You’ve got to have something more than just an online presence, you need engagement. You Can’t Qualify Leads Unless Prospects Engage With You. So when a prospects comes to your website they need to be given the opportunity to engage.

Best Random but Interesting Marketing Posts, Articles and Resources of 2011

Webbiquity

As always, this penultimate post highlighting the most valuable content of the past year is dedicated to interesting marketing and social media content that didn’t fit neatly into any other category. Are QR codes an intriguing technology that never lived up to the hype, or is widespread adoption still just around the corner? Is social media worth the effort for online retailers?

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Lisa Nirell is Find New Customers Fan of the Month for April 2012

Fearless Competitor

We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. An award-winning business columnist, she has written for San Diego’s Daily Transcript, ComputerWorld, Custom Builder Magazine and Women in Technology. Thanks, Lisa. Follow Lisa on Linkedin at [link].

How to Integrate Inbound Call Tracking With Online Analytics

Hubspot

For many marketers who rely on the phone, life is like living in Germany -- before the wall came down. On one side of the wall -- the click side -- life is rich with data. You can track inbound traffic, its sources, its path through your site, and its progress through your funnel. The other side of the wall, however -- the call side -- is data poor. Why Call Tracking Is Crucial for Marketers.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Selling and Journalism

B2B Memes

I’m sure there were at least a few journalists who took offense at  Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.” Is it what the public wants?” Journalism has always been about selling things. That doesn’t invalidate it as an activity, any more than it invalidates marketing.

Friday Wrap-up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. The Secret to Generating Revenue: Sell More Don’t let the title of this post

Buyers From Hell! What Your Worst Customers Can Teach You

Buyer Insights

In our training workshops we ask some of the salespeople participating to tell us about their most demanding customer, or prospect. It does not take much encouragement to get people talking and the stories they tell are compelling. Perhaps they are compelling because as salespeople we can all relate to the story of the unreasonable [.]. Buyer-Seller Relations

Content Marketing Showcase Series # 4 Red Bulletin

Connect the Docs

Content Marketing Showcase Series # 4 Red Bulletin. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. Normal. sap. 1. 1. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. 1. personal. 6. 1. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad. Description. It covers the very latest news from the world of Red Bull. Other

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

To Sell More – Empathize More!

Buyer Insights

Salespeople who understand the buyer more, sell more. That is clear to see from our benchmarking data, as well as our direct experience. But an intellectual understanding of the buying decision is no longer enough. Salespeople who translate buyer understanding into buyer empathy enjoy the greatest sales success. Buyers: To Know ‘Em Is [.]. Tips for Sellers

INFOGRAPHIC: Inbound Marketing Explosion

Client Bridge

Inbound marketing attracts customers by offering them useful, relevant information. From Search Engine Journal, here's an infographic about how widely inbound marketing has caught on and how businesses are finding success with it. View Original Article

The Anatomy of a Successful Tweet

SnapApp

An old writing adage suggests that novelists are failed short story writers, and that short story writers are failed poets -- suggesting that the short form is the most challenging. By that measure, bloggers are failed Facebook posters, and every Facebook post is a failed Tweet. Although it's easy enough to throw 140 characters of something ?out They Are Meaningful. They Include Keywords.

Learn from the Pros – Contests & Promotions We Love

Vertical Response

Contests and promotions are a great way to get people excited and talking about your business. They can be a refreshing addition to your usual advertising. And, when done right, they’ll encourage word of mouth marketing, serve as a way to give back to your fans, followers and customers, and promote levels of happiness all around you (or maybe that’s just your intelligence and good looks). Mount it.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

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