Wed.Jan 11, 2017

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2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights.

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What Does a Demand Generation Program Actually Look Like?

Sales Engine

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal. Last year, Sales Engine was able to generate 66 percent of our total sales pipeline through a closed-loop demand generation program, and we’re getting similar results for our clien

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5 Tips to Start a Conversation with Your Audience

Marketing Insider Group

Friends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From drones delivering mails to an Artificial Intelligence (AI) tool predicting the winner of US presidential elections. From Augmented and Virtual Reality Apps gaining ground too. Technological innovations never imagined are now gaining […].

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[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg

There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. What’s the difference between all of these terms? Since data literally powers everything we as sales and marketers do, using an illustration that revolves around electricity is an easy way to explain these differences.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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CEOs To Marketers: CMOs Need To Focus On Revenue Growth

Marketing Insider Group

Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […].

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How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Adobe Experience Cloud Blog

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media.

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The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.

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Creating a 2017 Marketing Roadmap for Success

distribion

It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year. Wherever you were, whatever you accomplished in years past, there will always be room for improvement and opportunity.

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Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s

Contently

A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. A headline from a BuzzFeed article sums it up well: “In Case You Haven’t Noticed, 2016 Is Basically The ’90s.” Now, stock-imagery and video-licensing platform Shutterstock is tapping into this nostalgia.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Growth and AMPlification of Mobile SEO: Webinar Deck

LeadSquared

With the world shifting towards mobile devices, so have marketers. Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. But what is it and how does it differ from normal SEO? Keeping in accordance with the growth in mobile technology, our guest speaker enlightened us on the topic in our last webinar.

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How Sales Ops Can Get What It Wants

LeanData

Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing technology solutions. That’s because buying tech tools isn’t like buying new clothes or the latest consumer tech gadget. It’s a long and complicated process, not to mention hard work.

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Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017

Content Standard

Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. But plenty of these same professionals continue relying on traditional forms of digital outreach, such as putting out press releases or placing thought leadership pieces. While these strategies have their place, today’s crowded media space has meant earned media opportunities are much less effective than they used to be.

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7 Inbound Marketing Myths [Infographic]

The Lead Agency

The post 7 Inbound Marketing Myths [Infographic] appeared first on The Lead Agency.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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2017 - “The Year of Value”

The ROI Guy

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. From SiriusDecisions research, we learn that: 59% of your sales reps are predicted to not attain their quota goals in 2017 71% of executives indicate that the quota shortfall isn’t due to a lack of enough qualified leads, lack of social selling skills, or too little sales training, but an “inability for sales reps to effectively articulate

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Creating a 2017 Marketing Roadmap for Success

distribion

It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year. Wherever you were, whatever you accomplished in years past, there will always be room for improvement and opportunity.

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How Sales Ops Can Get What It Wants

LeanData

Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing technology solutions. That’s because buying tech tools isn’t like buying new clothes or the latest consumer tech gadget. It’s a long and complicated process, not to mention hard work.

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Everything You Need to Know From CES 2017

The Freeman Company

From booth design to brand experience, this year’s CES was full of marketing inspiration

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Sales Ops Can Get What It Wants

LeanData

Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing technology solutions. That’s because buying tech tools isn’t like buying new clothes or the latest consumer tech gadget. It’s a long and complicated process, not to mention hard work.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Hardly. Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales.

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Do People Still Read? How Offsite Content Attracts Quality Readership

Hubspot

Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top -- augmented reality or virtual reality?” and "Will AI take over our blog?". And, in a stroke of paranoia brought on by the 1960 film The Time Machine , I often ask myself, “Will people still read?”. Classic science fiction movies aside, there's data to suggest that our willingness to read might be on the decline.

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Study: 49% of Content Marketers Aim to Drive Brand Awareness

KoMarketing Associates

According to the “ Content Marketing Survey 2016 ” from Clutch, content marketers are developing content with a number of objectives in mind, but brand awareness leads the way. Nearly half (49 percent) of content marketers say brand awareness is the main goal of content marketing strategies. Other goals include higher visibility in search engines (30 percent) and lead generation (21 percent).

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 ways to use graphics to illustrate a complex idea

Biznology

One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Whether a startup is trying to lure investors with a business plan or a department is trying to train other teams on their processes, specialized concepts can get complex and frustrate both the teacher and learner. To prevent this, more people are adding visual aids and graphics to their complex thoughts to break apart their instructions and make them more memorable.

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13 Logo Design Trends to Watch for in 2017 [Infographic]

Hubspot

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It's a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.

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