Convince & Convert

FEBRUARY 14, 2016

Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament. . These two events couldn’t be more different. And yet there’s a common thread flowing through each, and this is the secret sauce that sets stellar brands apart from average ones: Passion. .

Brand Identity 95

Brand Identity Branding Design Buy 95

LeadSquared

FEBRUARY 14, 2016

‘Content marketing is the way forward.’. You probably hear that promising statement at every other discussion about business. What is left unsaid, however, is that this ‘way forward’ is a tricky, uncertain one. Yes, it takes a whole lot of patience and hard-work to reap results from your content marketing efforts. Download your content promotion cheatsheet!

ROI 52

ROI Content Marketing Work Management Marketing Management 52

B2B Marketing Directions

FEBRUARY 14, 2016

By now, just about everyone involved in B2B marketing is aware of the hype surrounding account-based marketing (ABM). Many thought leaders argue that ABM is the "next big thing" in B2B marketing, and recent research confirms that the enthusiasm for account-based marketing is strong and growing. In the 2015 State of Account Based Marketing Survey by SiriusDecisions, 92% of respondents said that ABM is "extremely" or "very" important to their overall marketing efforts.

Account Based Marketing 40

Account Based Marketing Lead Ranking Marketing Qualified Leads MQL 40

Hubspot

FEBRUARY 14, 2016

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. One of the biggest benefits any potential jobseeker -- or really anyone who hopes to advance their career -- can have is a professional portfolio. Designers need to showcase their artwork. Writers should show off publications. Heck, even accountants can benefit.

CMS Development 43

CMS Development Tools Tips Advertising Mediums 43

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