ViewPoint

JULY 23, 2013

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls.

Leads360 205

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 205

Webbiquity

JULY 23, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year.

Link Building 198

Link Building Advertising Agencies Ad Building SEO 198

Marketing Insider Group

JULY 23, 2013

'The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago , I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy.

CMO 178

CMO Peer-to-peer Forrester Mobile Advertising 178

Digital B2B Marketing

JULY 23, 2013

'What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. But what if you learned your primary competitor was getting $1.50 in income for every dollar spent on marketing? 3x the return you are getting on marketing! All of a sudden your marketing looks pretty ineffective!

ROI 143

ROI Advertising Agencies Telemarketing Planning 143

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ANNUITAS

JULY 23, 2013

'Unfortunately, measuring RPM is not an ‘easy’ process even with marketing automation technology.

Marketing Automation 159

Marketing Automation B2B Marketing Automation B2B 159

Adobe Experience Cloud Blog

JULY 23, 2013

'Author: Jason Miller Fifty seven percent of American workers admit they judge their coworkers by how clear or dirty they keep their workspaces, according to a recent survey. Whether you are working in a cubicle or a corner office, your workplace is a reflection of your personality and your work style. Is there a correlation between the objects on your desk and the type of worker you are?

Correlation 105

Correlation Thought Leadership Marketo Customer Surveys 105

Industrial Marketing Today

JULY 23, 2013

'Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Lead Generation 89

Lead Generation Marketing Leads Generation Leads 89

LEADership

JULY 23, 2013

'Revenue Marketing, that’s the latest buzz word doing the rounds. Fair enough, everyone loves “Revenue” and wants more of it. “Marketing” still has many enemies. So the smart (sneaky?) thing to do is marry the two together and build popularity. And oh, you can give them a lovechild too—social media. So now here is what the “social media gurus” are saying in the world of B2B marketing: Social media can accelerate revenue marketing.

B2B Marketing 68

B2B Marketing B2B Thought Leadership Lead Ranking Sales Qualified Leads 68

The ROI Guy

JULY 23, 2013

'Your prospect seems like they are hooked. You’ve delivered a great sales presentation, a good demo, and prepared a tight proposal. The buyer has connected with you emotionally on the purchase decision and you think you are set. And then, the deal goes silent. Your calls are not returned and you are left wondering what went wrong. This goes on for a few weeks, and then stretches into a couple of months, as your commits are missed one by one.

Vendors 66

Vendors Cost Buy ROI 66

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Paper

EMagine B2B Blog

JULY 23, 2013

'When we start off a new site project, one of the very first things we ask for is messaging for the homepage. What do you want your website to say? This can be hard, and sometimes takes time. But we won’t start the project without it. Then, we get these questions: Why is messaging so important to design? Can’t you start without it? The short answer is no, but I will expand upon that here.

Design 63

Design Marketing Websites Paid Search Agency B2B Marketing 63

Hubspot

JULY 23, 2013

'"Stop acting like a child!". When''s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. But even as adults, we sometimes get admonished for being immature. After all, no one wants to work with someone who acts like a child, right?

Work Management 61

Work Management Advertising Agencies Marketing Management Paid Search Agency 61

JotForm

JULY 23, 2013

Autocompletion is a pattern that all web users are familiar with. When you do a search, your search engine suggests terms. When you type a new email message, your mail client suggest recipients. This functionality, however, has not been available to web developers without a nontrivial amount of Java.

64

64

Hubspot

JULY 23, 2013

'Imagine an app where you can you look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Or imagine being able to say, “Find coffee nearby” and having an app direct you to a coffee shop where your drink is waiting for you, and your credit card has already been billed. Nothing to sign, no card or money to hand over -- just grab your drink and go.

Google 57

Google Pricing Price Funnel Advertising 57

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EMagine B2B Blog

JULY 23, 2013

'When we start off a new site project, one of the very first things we ask for is messaging for the homepage. What do you want your website to say? This can be hard, and sometimes takes time. But we won’t start the project without it. Then, we get these questions: Why is messaging so important to design? Can’t you start without it? The short answer is no, but I will expand upon that here.

Design 48

Design Marketing Websites Paid Search Agency B2B Marketing 48

Hubspot

JULY 23, 2013

'Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.” The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company. There’s a second part to the story, which is about the media company to which Silver has decided to attach his brand: ESPN.

Media 56

Media Brand Identity Branding Blogger 56

Integrated B2B

JULY 23, 2013

'Rule #5: Never use humor in international B2B contexts. In global marketing circles, there’s been some sort of unwritten (but often stated) law that it’s foolish and even dangerous to use humor when you’re dealing with oh-so-serious B2B marketing messages and more than one culturally cohesive region of the world. So, when a large B2B corporation dares to go out on a limb and use humor toward its largest key accounts, we figured it’s something everyone in a B2B global marketing or communication

Paid Search Agency 46

Paid Search Agency B2B Marketing Planning Work Management 46

Convince & Convert

JULY 23, 2013

'Image via BigStockPhoto.com. Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Even the creators of display ads are piling on the hate. Although display advertising has room for improvement, there are many people who see its effectiveness, as evident by the fact that display advertising made up a large chunk of the nearly £5.5 billion the UK spent on online advertising last

Buy 134

Buy Paid Search Agency Ads Mobile Advertising 134

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JULY 23, 2013

'People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the mid-90s when SEO included lots and lots of directory submissions and quite a lot of compassion for people who were stuck on dial-up with PCs that could only deal with small, low-resolution monitors.

Google 172

Google Paid Search Agency Content Work Management 172