Mon.Feb 25, 2013

Trending Sources

5 Signs Your Marketing Isn’t Integrated

Digital B2B Marketing

Integrated marketing is hard. Every single marketing touchpoint should be working together. Executed well, it is a great example of 1 + 1 + 1 = 5. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. Your Landing Pages Don’t Fit.

How Dissatisfied CEOs Push Marketers into the Future

B2B Lead Generation Blog

Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. So, when I saw this article in MarketingWeek , 70% of CEOs Have Lost Trust in Marketers , it gave me pause. CEOs are waking up.

Referrals: The Best New Business You Can Get

Biznology

Photo credit: Aidan Jones. Hands down, the best new leads come from referrals.  These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit.  Even better, the implied endorsement means the prospect is going to give you at least some serious consideration.  So close rates on referred leads tend to be high.  Plenty.  Ask, often. But you have to ask. 

The hinge to social media success? It might surprise you.

grow - Practical Marketing Solutions

By Matt Ridings, {grow} Community Member. Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. And to be honest, it surprised me. It didn’t feel “serious” enough. Boy was I wrong. Let’s explore this critical component more closely.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

4 Reasons Why Google+ is a Killer B2B Social Media Platform

Social Media B2B

Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

Review of the book Reasonate by Nancy Duarte (Multi-Touch version)

Fearless Competitor

Buffer I’ve seen the future of books and they are multi-touch. In our series of book reviews, we now look at Resonate by @nancyduarte. We almost never give 5 star book reviews, but Nancy’s book is so different and better than any book on the market today, it clearly deserves five stars. Here are a few things that make this book great. and watch it being analyzed in a Sparkline.

KoMarketing Heads to #SMX West 2013

KoMarketing Associates

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Converting The Mobile Customer. Events Search Engine Marketing Blog

PPC 37

7 Keys to Successful Lead Nurturing in B2B Marketing

Fearless Competitor

Buffer  Lead Nurturing:  Want to create a great program in your company? If so, download “7 Keys to Successful Lead Nurturing” from Find New Customers. This brief two page guide covers key areas you will need to cover when creating your lead nurturing programs. Please note that this content is ungated – which means simply click on it and it opens. Marketing

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Small Business Guide to Mobile Marketing

Client Bridge

Half of all U.S. online searches happen on a mobile devices. Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. View Original Article

Increase Sales Productivity with Marketing Automation

Marketing Action

Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue. Nancy Nardin, founder and president of Smart Selling Tools , joined Janelle Johnson, director of demand gen at Act-On Software for a powerful webinar discussing 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use. Calculating sales capacity.

The Personal Touch: How to Leverage Video Marketing for Healthcare

Fathom

In this ever-evolving digital age, it’s increasingly important to find a way to reach out and engage patients as they begin to take an even more active role in their healthcare decisions. With information at everyone’s fingertips, and the growing … Continue reading → The post The Personal Touch: How to Leverage Video Marketing for Healthcare appeared first on Fathom.

Aging 22

[Video] How Often Should You Contact Prospects?

Jill Konrath's Fresh Sales Strategies Blog

How often should you contact potential prospects? After all, no one wants to feel like a pest or a nag, and you don't want to be seen as desperate. I get asked that question all the time and here's my answer: much more often than you think. You may think that calling or emailing every two weeks is reasonable. So don't worry about being a pest. And finally, just keep things going.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Microsoft launches an update to the Cloud Security Readiness Tool (powered by Alinean)

The ROI Guy

Microsoft recently commissioned a study revealing that security and regulatory concerns are holding back cloud adoption, but that companies that have overcome these concerns and adopted a solid cloud strategy are realizing significant business and security benefits. Click here to run the Cloud Security Readiness Tool (powered by Alinean) for yourself.

How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop

Modern B2B Marketing

by Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation. The core idea of the series is that implementing marketing automation software is only the beginning; you really need to align your people, processes, and technology in order to really be successful. The Define Phase. Lesson 2: Role Assignment Template. Executors.

The 5 Don’ts of Customer Service

Sales Intelligence View

Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Few customer service organizations will admit that they’re the cause of customer churn, but chances are, if your customers are decamping at a faster rate than you’d like them to, your customer service could use a few improvements. Don’t Ignore Customer Support.

A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Although interesting, I am not sure the infographic format is the best way to visualize this information. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. Maybe I am being too picky. What do you think?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

The well thought out social media campaign raises interest and support for manned space exploration, and from a marketing perspective, has surpassed other efforts of NASA, and cost the agency practically nothing. Successful Modern Marketing takes an integrated approach to social media. Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community.

How Online PR Complements Traditional Marketing

Sazbean

Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. Because it’s easier than ever for brands and businesses to promote themselves, competition has intensified rapidly. New tools like social media, blogs and video attract so much of the attention these days that it’s easy to overlook the value of tried and tested marketing methods. In this guide, we’ve compiled some of the most effective examples of traditional PR and will make a case for their continued relevancy. News & Notes

Facebook Flirts with Big Data

Manhattan Marketing Maven

Facebook has to build a better case for ad sales. It looks like alliances with big data suppliers like Epsilon , Acxiom and Datalogix are a key part of the strategy, according to Ad Age. The operative theory is that more precise targeting yields better results and higher customer satisfaction. The good news is that this will extend classic direct marketing targeting and segmentation to Facebook and provide marketers with all kinds of inventive ways to target campaigns and allocate budgets. The answer affects message construction, offers, frequency and contact strategy.   

5 Benefits of Using a Blog Writing Service

Writtent

Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Blogging Content Creation

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Although interesting, I am not sure the infographic format is the best way to visualize this information. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. Maybe I am being too picky. What do you think?

Organize a Successful Tweetup at SXSW

Volacci

Twitter meetups, or Tweetups, start as discussions around certain topics or interest and culminate at a physical meetup event. As SXSW comes up, you might want to organize a Tweetup to create buzz around your company or product, or participate in one for networking purposes. Mashable posted some great tips for creating a Tweetup and we’re sharing some of our favorites. Utilize your Twitter network as a way to drum up support, help and ideas. Plan for more people to show up than you think. It’s It’s Twitter. Collect business cards. Event Provide food. If