Mon.Feb 25, 2013

Trending Sources

5 Signs Your Marketing Isn’t Integrated

Digital B2B Marketing

Integrated marketing is hard. Every single marketing touchpoint should be working together. Executed well, it is a great example of 1 + 1 + 1 = 5. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. Your Landing Pages Don’t Fit.

How Dissatisfied CEOs Push Marketers into the Future

B2B Lead Generation Blog

Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. So, when I saw this article in MarketingWeek , 70% of CEOs Have Lost Trust in Marketers , it gave me pause. CEOs are waking up.

Referrals: The Best New Business You Can Get

Biznology

Photo credit: Aidan Jones. Hands down, the best new leads come from referrals.  These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit.  Even better, the implied endorsement means the prospect is going to give you at least some serious consideration.  So close rates on referred leads tend to be high.  Plenty.  Ask, often. But you have to ask. 

The hinge to social media success? It might surprise you.

grow - Practical Marketing Solutions

By Matt Ridings, {grow} Community Member. Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. And to be honest, it surprised me. It didn’t feel “serious” enough. Boy was I wrong. Let’s explore this critical component more closely.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Are Industrial Companies Wasting Their Leads?

Industrial Marketing Today

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Sales Strategies B2B lead scoring industrial lead generation lead nurturing marketing automation Marketing Qualified Lead MQL Sales Accepted Leads (SAL) Sales Qualified Leads (SQL

Review of the book Reasonate by Nancy Duarte (Multi-Touch version)

Fearless Competitor

Buffer I’ve seen the future of books and they are multi-touch. In our series of book reviews, we now look at Resonate by @nancyduarte. We almost never give 5 star book reviews, but Nancy’s book is so different and better than any book on the market today, it clearly deserves five stars. Here are a few things that make this book great. and watch it being analyzed in a Sparkline.

Client-Centered Project Management

E-Quip

Client feedback and anecdotal evidence would suggest that most A/E firms are better at "doing projects" than managing them. In other words, we're more competent in the technical aspects of projects, less so in the areas of client service, quality assurance, team coordination, and financial and schedule control. Of course, there are many exceptions. But in general, I think this is a fair assessment.

[Video] How Often Should You Contact Prospects?

Jill Konrath's Fresh Sales Strategies Blog

How often should you contact potential prospects? After all, no one wants to feel like a pest or a nag, and you don't want to be seen as desperate. I get asked that question all the time and here's my answer: much more often than you think. You may think that calling or emailing every two weeks is reasonable. So don't worry about being a pest. And finally, just keep things going.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

INFOGRAPHIC: Small Business Guide to Mobile Marketing

Client Bridge

Half of all U.S. online searches happen on a mobile devices. Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. View Original Article

7 Keys to Successful Lead Nurturing in B2B Marketing

Fearless Competitor

Buffer  Lead Nurturing:  Want to create a great program in your company? If so, download “7 Keys to Successful Lead Nurturing” from Find New Customers. This brief two page guide covers key areas you will need to cover when creating your lead nurturing programs. Please note that this content is ungated – which means simply click on it and it opens. Marketing

Increase Sales Productivity with Marketing Automation

Marketing Action

Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue. Nancy Nardin, founder and president of Smart Selling Tools , joined Janelle Johnson, director of demand gen at Act-On Software for a powerful webinar discussing 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use. Calculating sales capacity.

KoMarketing Heads to #SMX West 2013

KoMarketing Associates

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Converting The Mobile Customer. Events Search Engine Marketing Blog

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Personal Touch: How to Leverage Video Marketing for Healthcare

Fathom

In this ever-evolving digital age, it’s increasingly important to find a way to reach out and engage patients as they begin to take an even more active role in their healthcare decisions. With information at everyone’s fingertips, and the growing … Continue reading → The post The Personal Touch: How to Leverage Video Marketing for Healthcare appeared first on Fathom.

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How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop

Modern B2B Marketing

by Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation. The core idea of the series is that implementing marketing automation software is only the beginning; you really need to align your people, processes, and technology in order to really be successful. The Define Phase. Lesson 2: Role Assignment Template. Executors.

Microsoft launches an update to the Cloud Security Readiness Tool (powered by Alinean)

The ROI Guy

Microsoft recently commissioned a study revealing that security and regulatory concerns are holding back cloud adoption, but that companies that have overcome these concerns and adopted a solid cloud strategy are realizing significant business and security benefits. Click here to run the Cloud Security Readiness Tool (powered by Alinean) for yourself.

The 5 Don’ts of Customer Service

Sales Intelligence View

Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Few customer service organizations will admit that they’re the cause of customer churn, but chances are, if your customers are decamping at a faster rate than you’d like them to, your customer service could use a few improvements. Don’t Ignore Customer Support.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Benefits of Using a Blog Writing Service

Writtent

Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Blogging Content Creation

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

The well thought out social media campaign raises interest and support for manned space exploration, and from a marketing perspective, has surpassed other efforts of NASA, and cost the agency practically nothing. Successful Modern Marketing takes an integrated approach to social media. Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community.

A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Although interesting, I am not sure the infographic format is the best way to visualize this information. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. Maybe I am being too picky. What do you think?

Facebook Flirts with Big Data

Manhattan Marketing Maven

Facebook has to build a better case for ad sales. It looks like alliances with big data suppliers like Epsilon , Acxiom and Datalogix are a key part of the strategy, according to Ad Age. The operative theory is that more precise targeting yields better results and higher customer satisfaction. The good news is that this will extend classic direct marketing targeting and segmentation to Facebook and provide marketers with all kinds of inventive ways to target campaigns and allocate budgets. The answer affects message construction, offers, frequency and contact strategy.   

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Online PR Complements Traditional Marketing

Sazbean

Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. Because it’s easier than ever for brands and businesses to promote themselves, competition has intensified rapidly. New tools like social media, blogs and video attract so much of the attention these days that it’s easy to overlook the value of tried and tested marketing methods. In this guide, we’ve compiled some of the most effective examples of traditional PR and will make a case for their continued relevancy. News & Notes

Organize a Successful Tweetup at SXSW

Volacci

Twitter meetups, or Tweetups, start as discussions around certain topics or interest and culminate at a physical meetup event. As SXSW comes up, you might want to organize a Tweetup to create buzz around your company or product, or participate in one for networking purposes. Mashable posted some great tips for creating a Tweetup and we’re sharing some of our favorites. Utilize your Twitter network as a way to drum up support, help and ideas. Plan for more people to show up than you think. It’s It’s Twitter. Collect business cards. Event Provide food. If

A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Although interesting, I am not sure the infographic format is the best way to visualize this information. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. Maybe I am being too picky. What do you think?