KoMarketing Associates

OCTOBER 7, 2016

My presentation from The Alabama Global Supply Chain & Logistics Summit in Mobile Alabama this past October 2016. E-Commerce & Smart Logistics: Building The Right Digital Foundation. The rapid growth in online commerce creates chaos for business owners. How do you choose the right tools, tactics, and vendors to ensure success? This presentation will focus on how organizations can position themselves for success in global e-commerce, improving brand visibility and customer experience onli

Ad Building 221

Ad Building Vendors Conference Tactics 221

Marketing Insider Group

OCTOBER 7, 2016

As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging. Quizzes are a great way to meet this challenge head-on. Whether it’s a fun pop-culture quiz or a more serious knowledge test, quizzes can be easy and effective […].

Tactics 211

Tactics Internet Marketing Email Marketing Effectiveness 211

Biznology

OCTOBER 7, 2016

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Your marketing investments will become much more efficient, being applied to their best use.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Ambal's Amusings

OCTOBER 7, 2016

What does that look like? A cup? A cup filled with some creamy looking liquid? Well, it is not. It is a cup full of thoughtfulness. It is a cup full of yummy badam kheer. Since I drank some of Raji’s awesome tasting badam kheer in Raji’s Golu last year…I have been waiting for Golu … Continue reading An Ode to Badam Kheer.

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100

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The new series, called Upstanders , features online articles, podcasts, and video stories focused on individuals who embody compassion, empathy, and a drive to make communities better.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

LEADership

OCTOBER 7, 2016

I thought that we might do something a little different this week and consider how you can leverage yours and your team’s attendance at conferences in your B2B lead generation playbook. Networking is a big part of attending conferences – for many people, it’s the main reason that they go. The problem is, a lot of people find it really daunting to approach others.

Conference 69

Conference B2B Thought Leadership Thought Leadership Impressions 69

Hubspot

OCTOBER 7, 2016

Have you ever had your mind blown by a little kid's wisdom? More often than not, they tend to have surprisingly astute yet simple observations in life. (Case in point -- noting to my Dad, at age two, that my Mom "keeps the money in her purse" when I was told he couldn't buy a toy I wanted.). While it might be a stretch to call kids our mentors, the occasional profoundness of children reminds us that youth doesn't always preclude wisdom.

Network Marketing 78

Network Marketing Act-On Hubspot Training 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

OCTOBER 7, 2016

This week’s “ My Favorite Content Marketing Video ” exposes one of my biggest weaknesses… chocolate. The submission comes from our good friend, AJ Huisman , who has been practicing and preaching the gospel of content marketing in The Netherlands for decades. We always enjoy talking shop with him during our yearly gathering at Content Marketing World, and this year I asked him the question of the hour… What’s your favorite content marketing video?

Video Marketing 47

Video Marketing Content Marketing Content Trigger Marketing 47

i-Scoop

OCTOBER 7, 2016

If you ever looked at research regarding the state of the Internet of Things (IoT) or predictions about the growth of the number of IoT devices, applications and IoT-generated data, you probably noticed huge discrepancies in the numbers and forecasts. Were you confused? Don’t worry, you are not alone. The matter of the fact is […].

Forecasting 55

Forecasting Research Generation 55

LeanData

OCTOBER 7, 2016

SAN FRANCISCO — It’s closing time for Ops-Stars at Dreamforce. And we’re not talking about this being the last day of the mini-conference for sales and marketing operations professionals. No, the final day features more great speakers who will talk about ways to close deals and accelerate the sales cycle. It’s all at the elegant Trou Normand restaurant, located just one block from the Dreamforce conference on the ground floor of the historic PacBell building at 140 New Montgomery St.

Sales Cycle 40

Sales Cycle Conference Startups Advertising Agencies 40

Kapost

OCTOBER 7, 2016

Decades ago, I was riding my bike on a warm summer afternoon, doing as most young kids do: living the dream with zero worries. Helmet-free, my long locks were flowing in the wind, as I zoomed around my Southern California neighborhood. Much of this carefree lifestyle has carried over into my adult years. However, on this day in particular, my mother successfully got through to me and changed my behavior by telling a simple story.

Storytelling 128

Storytelling Video Marketing Lock-In Television marketing 128

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

LeanData

OCTOBER 7, 2016

SAN FRANCISCO — It’s closing time for Ops-Stars at Dreamforce. And we’re not talking about this being the last day of the mini-conference for sales and marketing operations professionals. No, the final day features more great speakers who will talk about ways to close deals and accelerate the sales cycle. It’s all at the elegant Trou Normand restaurant, located just one block from the Dreamforce conference on the ground floor of the historic PacBell building at 140 New Montgomery St.

Sales Cycle 40

Sales Cycle Conference Startups Advertising Agencies 40

KEO Marketing

OCTOBER 7, 2016

Does your business have a blog? Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested. In this article we will talk about three types of blog posts that will improve your content marketing mix. Provide Readers with a List. People love lists. Research from BuzzStream.com showed that lists are shared on social media more often than any other type of article.

Content 94

Content Blogger Marketing Mix Opinions 94

LeanData

OCTOBER 7, 2016

SAN FRANCISCO — It’s closing time for Ops-Stars at Dreamforce. And we’re not talking about this being the last day of the mini-conference for sales and marketing operations professionals. No, the final day features more great speakers who will talk about ways to close deals and accelerate the sales cycle. It’s all at the elegant Trou Normand restaurant, located just one block from the Dreamforce conference on the ground floor of the historic PacBell building at 140 New Montgomery St.

Sales Cycle 40

Sales Cycle Conference Startups Advertising Agencies 40

SnapApp

OCTOBER 7, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Content 63

Content Interactive Marketing Opinions Conversion Rate 63

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity