Marketing Insider Group

FEBRUARY 6, 2017

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.

Social Media 209

Social Media Social Marketing Media Advertising Mediums 209

Biznology

FEBRUARY 6, 2017

Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a few ideas for different kinds of video.

B2B Sales 131

B2B Sales Advertorials Trends Video Marketing 131

Marketing Insider Group

FEBRUARY 6, 2017

I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals. Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. The post Can We Adapt Ourselves To Adaptive Content appeared first on Marketing Insider Group.

Guidelines 151

Guidelines Content Linkedin Social Media 151

KoMarketing Associates

FEBRUARY 6, 2017

New research indicates that organizations are concerned about competitiveness in their respective industries, and many are turning to personalized marketing to gain an edge. The “Challenge or Be Challenged” report from Forbes Insights found that 70 percent of company leaders are “extremely concerned” or “somewhat concerned” about whether their business will still be relevant and competitive in two years.

Personalization 131

Personalization Business Advertising Agencies Touchpoints 131

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

FEBRUARY 6, 2017

It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses. But you know it’s important to stay top of mind with your prospects. Gain a competitive edge using marketing automation. By setting your […]. The post Note to SMB: Stop Neglecting Marketing Automation!

SMB 141

SMB Marketing Automation Automation Small Business Marketing 141

Ambal's Amusings

FEBRUARY 6, 2017

It is one of those evenings that I really want to end. I am sleepy and tired. I just want to get in bed and not wake up until my body has had enough rest. Alas, I can’t do that… yet. So, I put on my plastic smile and trudge along with the boys. I … Continue reading Miles to go before I sleep.

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100

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Spiralytics

FEBRUARY 6, 2017

As the world gets smaller and more connected than ever, it’s not unusual that a US-based enterprise would collaborate with a digital marketing agency in London, or a Manila-based SEO company would have a client in the United Kingdom, or a Manchester-based investor would have a business in, say, Hong Kong.

SEO 91

SEO Paid Search Agency Advertising Agencies Ad Agencies 91

Leadspace

FEBRUARY 6, 2017

We B2B marketers are a simple breed. We don’t ask for much. Some good leads now and again; enough SQLs to keep sales from chewing our ears off; license to throw around some silly acronyms every so often. We’re easy to please. But alas, it’s all easier said than done. When you’re not working thanklessly to conjure qualified leads from nowhere, you’re drowning in a sea of unqualified leads and accounts, wondering where on earth all this junk came from — and what whoever put it there expected

Work Management 79

Work Management Marketing Management Marketing Qualified Leads Lead Ranking 79

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Kapost

FEBRUARY 6, 2017

Like any marketing discipline, success from content comes from precisely crafted, repeatable processes. But sometimes, the “magic” of a campaign remains hidden behind the scenes. Why is that some content marketing strategies are more effective than others? The answer comes down to simple mechanics. Here are three tactics to make your content marketing strategy more cost-effective, impactful, and valuable to your readers.

Tactics 68

Tactics Marketing Management Content Marketing Planning 68

LeanData

FEBRUARY 6, 2017

They work quietly in the shadows. They are considered part of the supporting cast, not the leading actors. They aren’t the ones who bask in the cheers whenever a big deal closes. But make no mistake, Sales Operations professionals are becoming the heart and soul of the modern revenue-generation team. Their time has come. “It isn’t very often Sales Ops gets recognized,” said Brett Rogers , the Sales Operations manager at Reflektive.

Process 67

Process Work Management Paid Search Agency Organic Leads 67

Hubspot

FEBRUARY 6, 2017

Packaging has a profound impact on how we relate to particular products. In a consumer taste test for 7-Up, participants reported tasting more lemon flavor when they drank the soda out of cans with 15% more yellow coloring in the package design. The colors, textures, fonts, and compositions on the products we buy can really change how we feel, taste, and experience a brand.

Design 61

Design Advertising Agencies Paid Search Agency Marketing Proposals 61

Engagio

FEBRUARY 6, 2017

The first installment of the Engagio on Engagio blog series talked about how we’re running Engagio’s first Account Based Everything Campaign. In this article, let’s drill down into the MQA, an important milestone in an account’s journey to becoming a customer. For more information on what an MQA is, check out our post: What is a Marketing Qualified Account (MQA) ?

Lead Ranking 67

Lead Ranking Top of Funnel Enterprise Management Sales Qualified Leads 67

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

FEBRUARY 6, 2017

Telling a brand story is more nuanced than it sounds. There are, after all, countless stories to share with the world, and brands aren’t limited to factual accounts of their own company histories. Increasingly, brands are asking their marketing teams to connect their company story with the larger stories of the world. A marketer may be asked, for example, to create a campaign that highlights environmental concerns and positions the brand as a supporter or hero of that cause.

Brand Identity 60

Brand Identity Branding Paid Search Agency Press 60

Hubspot

FEBRUARY 6, 2017

Editor's Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity. Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.

Business 59

Business Correlation Stats Differentiation 59

Genroe

FEBRUARY 6, 2017

So, what IS an acceptable survey response rate for a customer feedback survey: 1%, 15% 50%? It’s a question I am often asked. Here’s one I received recently: …if I have two NPS of two different cinemas in January. Cinema 1: Spectators: 18509. Survey responses: 17. Responses percent: 0,1%. NPS: 76. Cinema 2: Spectators: 44190. […]. The post The Complete Guide to Acceptable Survey Response Rates appeared first on Genroe.

Response Rate 63

Response Rate Customer Surveys Statistics 63

Marketing In Real Life

FEBRUARY 6, 2017

Customer service fails infuriate marketing managers and waste precious marketing dollars. On this anniversary dinner in a restaurant overlooking Lake Tahoe, one, surly waitress turned an otherwise perfect evening into an experience worthy of a training course for the hospitality industry.

Marketing Management 49

Marketing Management Service Training Course 49

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Social Media

Genroe

FEBRUARY 6, 2017

Excel is a very functional tool and it has the advantage of being on everyone’s desk. While there are many advanced statistical packages out there you don’t need them to perform a detailed and comprehensive analysis of your survey data. In this one hour webinar we will share, using Excel: How to design your survey […]. The post Webinar: Practical Survey Analysis in Excel appeared first on Genroe.

Analysis 58

Analysis Customer Surveys Webinar Metrics Practices 58

chiefmartech

FEBRUARY 6, 2017

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, For the past 15 years, I have operated a consultancy focused on driving martech efforts and promoting products to marketers.

Consulting 44

Consulting Marketing Proposals Ideal Customer Profiles Work Management 44

Aberdeen

FEBRUARY 6, 2017

There was a big sports game yesterday in America. As often happens following this sports game, called the “Super Bowl,” content marketers write blog posts about the event. The main reason for this has to do with advertising. Super Bowl commercials have become a thing in themselves, and there is often a lot of buzz and brouhaha about which ads were the best , which were the worst , and which simply left us scratching our heads.

Paid Content 45

Paid Content Television marketing Paid Search Agency Mobile Advertising 45

ActiveDEMAND

FEBRUARY 6, 2017

The Benefits of Adaptive Web Design. Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up for mobile vs desktop searches. But have you considered the benefits of Adaptive or Dynamically served content over simply responsive design? A responsive website displays the same content in different layouts based on the device being used, while an adaptive website does the same thing but shows different content

Design 43

Design Marketing Automation Services Mobile Marketing Segmentation 43

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

QuanticMind

FEBRUARY 6, 2017

Learn how a leading specialty retailer massively lifted paid search performance with a predictive advertising management platform that increased revenue, volume and profits with smart automation that offers a unique combination of data science and machine learning. Request your demo now and read on for the details. Specialty retailer Lear Capital has traded in physical gold and silver for two decades, helping investors aggressively hedge against market volatility with cold, hard, precious metal.

SEM 40

SEM Marketing Management Advertisements Advertising 40

LeanData

FEBRUARY 6, 2017

They work quietly in the shadows. They are considered part of the supporting cast, not the leading actors. They aren’t the ones who bask in the cheers whenever a big deal closes. But make no mistake, Sales Operations professionals are becoming the heart and soul of the modern revenue-generation team. Their time has come. “It isn’t very often Sales Ops gets recognized,” said Brett Rogers , the Sales Operations manager at Reflektive.

Process 40

Process Work Management Paid Search Agency Organic Leads 40

Olympia Consulting Sales

FEBRUARY 6, 2017

An extremely effective method for winning new business which involves complex products or services, is the team sale. As an example. The post Perfecting the Team Selling Process appeared first on Olympia Consulting.

Process 40

Process Consulting Examples Service 40

LeanData

FEBRUARY 6, 2017

They work quietly in the shadows. They are considered part of the supporting cast, not the leading actors. They aren’t the ones who bask in the cheers whenever a big deal closes. But make no mistake, Sales Operations professionals are becoming the heart and soul of the modern revenue-generation team. Their time has come. “It isn’t very often Sales Ops gets recognized,” said Brett Rogers , the Sales Operations manager at Reflektive.

Process 40

Process Work Management Paid Search Agency Organic Leads 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Contently

FEBRUARY 6, 2017

How many insurance ad campaigns can you name off the top of your head? Probably a lot. There’s Mayhem from Allstate , Flo from Progressive , Good Hands , Good Neighbors , Jake and his khakis , Peyton and his parm , Discount Double Checks , Cliff Paul , Generals , Farmers , the Geico Gecko , the Geico Cavemen , and “ AFLAC! “—just to name a few.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Advertisements Advertising 105

Sales Engine

FEBRUARY 6, 2017

When the flow of wins coming out of your sales department begins to slow down, the natural thing to do is to reexamine your sales strategy—and even your sales personnel. But before you dive into more sales training, more sales hiring, or new sales leadership, stop and consider whether you're taking the right approach. It's likely that your sales department isn't the root of your demand generation problem at all.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Vidyard

FEBRUARY 6, 2017

It wasn’t very long ago that sales and marketing had virtually nothing in common. They used different tools, employed different tactics, and tracked different metrics. They even sat in different parts of the office at most companies. And that lack of alignment started to cause problems. With no clear path for collaboration, the effectiveness of both departments started to suffer.

Sales Management 72

Sales Management Top of Funnel Video Marketing Work Management 72