Hubspot

APRIL 26, 2015

Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. It all started as a side project. Founder Ben Rubin had been working on live-streaming products as part of his job at Life On Air, and he thought it'd be fun to work on Meerkat in his spare time. But then Meerkat took off.

Activities 56

Activities CMO Hubspot Social Media 56

i-Scoop

APRIL 26, 2015

Is there a difference between customer-centricity and customer focus? Yes, there is. But then again, is there really? It depends as always. To discover why it depends and most of all what matters, along with a more in-depth look at what it means to be customer-centric, join the #bizheroes chat on Tuesday April 28th. Haven’t […].

Opinions 42

Opinions 42

B2B Marketing Directions

APRIL 26, 2015

After reading a newspaper account of his illness or death, Mark Twain famously wrote, "The report of my death was an exaggeration." We can make a similar statement about the health of traditional advertising and marketing techniques. It's been fashionable for several years to predict the impending demise of traditional advertising and marketing tactics such as TV, radio, and print ads.

Paid Search Agency 40

Paid Search Agency Inbound Marketing PR Advertisements 40

i-Scoop

APRIL 26, 2015

The title of this blog post is a promise. The blog delivers upon that promise. This is the only thing you need to know (as in must know) about disruption and transformation. Then the choice is yours. In her recent interview on digital transformation Charlene Li said something about disruption that totally covers the essence […].

Digital Transformation 41

Digital Transformation Opinions Business 41

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Hubspot

APRIL 26, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.

Advertorials 58

Advertorials Ad Building Guidelines Lead Ranking 58