Sun.Apr 26, 2015

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700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth

Hubspot

Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. It all started as a side project. Founder Ben Rubin had been working on live-streaming products as part of his job at Life On Air, and he thought it'd be fun to work on Meerkat in his spare time. But then Meerkat took off.

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Customer-centricity – to the invisible and the rebels

i-Scoop

Is there a difference between customer-centricity and customer focus? Yes, there is. But then again, is there really? It depends as always. To discover why it depends and most of all what matters, along with a more in-depth look at what it means to be customer-centric, join the #bizheroes chat on Tuesday April 28th. Haven’t […].

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Why Traditional Marketing Hasn't Died

B2B Marketing Directions

After reading a newspaper account of his illness or death, Mark Twain famously wrote, "The report of my death was an exaggeration." We can make a similar statement about the health of traditional advertising and marketing techniques. It's been fashionable for several years to predict the impending demise of traditional advertising and marketing tactics such as TV, radio, and print ads.

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Disruption and transformation: what you NEED to know

i-Scoop

The title of this blog post is a promise. The blog delivers upon that promise. This is the only thing you need to know (as in must know) about disruption and transformation. Then the choice is yours. In her recent interview on digital transformation Charlene Li said something about disruption that totally covers the essence […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Build Inbound Links the White Hat Way

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.