KoMarketing Associates
SEPTEMBER 25, 2013
'A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well.
Writing on the Web
SEPTEMBER 25, 2013
'If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain.
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Crimson Marketing
SEPTEMBER 25, 2013
'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Who are the exact team members you need to reach your audience, buyers, and/or prospects?
Convince & Convert
SEPTEMBER 25, 2013
'I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The right question is: how do I excite my readers?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
'Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SnapApp
SEPTEMBER 25, 2013
Did you know that SnapApp seamlessly integrates with major marketing automation platforms? Learn how you and your company can take advantage. Join Product Manager Caitlin Geissler and other SnapApp customers for this 30-minute, hands-on session and you’ll: Explore our integrated partnerships with Eloqua, ExactTarget, Hubspot, and Marketo. Learn how to make your data flow seamlessly from SnapApp into your marketing automation software.
E-Spirit
SEPTEMBER 25, 2013
By Robert Bredlau and Oliver Jaeger Editor’s Note: This piece ran as a guest post on the CMS-Connected blog and is posted here in case you missed it. For those who aren’t familiar with CMS-Connected , it is monthly webcast featuring news, trends and commentary related to the content management industry. The next webcast is on Sept 27 at 12:30 p.m. Eastern and will explore content marketing.
Biznology
SEPTEMBER 25, 2013
'SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page.
Hinge Marketing
SEPTEMBER 25, 2013
'It’s easier than you might think to lose sight of a brand that looks good on paper – especially for technology firms. Quality of work, demonstrable expertise, and relationships with clients are all paramount, of course. But even when these reputational stars are all aligned, your online strategy is exerting a profound impact on your brand reputation.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Crimson Marketing
SEPTEMBER 25, 2013
'1. Have something useful to offer. Social media icons are experts on something and focus on it. They share that expertise with people who want to hear about it. If what you say on social media is useful, it will draw attention. . 2. Engage with your audience. Popular people keep their fans by connecting with them. When fans reach out to you, take the time to reply.
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