Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. But is it possible that predictive is already approaching commodity status? You might think so based on the emergence of open source machine learning like H 2 0 and Google’s announcement today that is it releasing a open source version of its TensorFlow artificial intelligence engine.

Lead Ranking 254

Lead Ranking Lead Scoring Work Management Marketing Automation Services 254

Marketing Insider Group

NOVEMBER 9, 2015

Almost exactly five and a half years ago, I launched the B2B Marketing Insider blog with an introduction on “Why Am I In Marketing?” I talked about how I thought Marketers were too focused on selling stuff and how we often forget to simply focus on helping customers. I also talked about how I was […]. The post B2B Marketing Insider Is Now Marketing Insider Group appeared first on Marketing Insider Group.

B2B Marketing 219

B2B Marketing B2B Marketing Content Marketing 219

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.

Ideal Customer Profiles 213

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 213

Sales Engine

NOVEMBER 9, 2015

Several years ago, we made some significant investments in marketing after we’d purchased a marketing automation system, and the idea was to gain as much market traction as possible. We were able to achieve over 15,000 hits to our website, and we were being featured in some big national publications. So from a branding and awareness perspective, it worked fantastic!

Sales Qualified Leads 178

Sales Qualified Leads High Quality Lead Conversion Paid Search Agency 178

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Webinar Metrics

Biznology

NOVEMBER 9, 2015

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the dealer world I once called home, I’ve come to realize how far our industry has come. At the same time, I see how the dealers’ time and resources have limited their exposure to and understanding of the opportunities being missed.

Word of Mouth 145

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 145

Adobe Experience Cloud Blog

NOVEMBER 9, 2015

Author: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves. With my background in wilderness Search and Rescue, I liken this to going for a very long hike: You’d assume that by not stopping, you’d go faster and further.

Product 105

Product Peer-to-peer Thought Leadership Marketo 105

Convince & Convert

NOVEMBER 9, 2015

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers.

Peer-to-peer 136

Peer-to-peer Companies Cable Startups 136

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. But what about initiatives you haven’t tried before? What about tactics your competition might be employing? What about best practices you didn’t have bandwidth for in 2015?

Planning 91

Planning Allocation Budget Programs Marketing Budget Creation 91

KEO Marketing

NOVEMBER 9, 2015

A well-designed digital marketing strategy can bring you closer to your audience engagement or lead generation goals. But designing an effective strategy isn’t as simple as defining objectives, creating a mission statement, and prioritizing tasks. It’s about compelling your organization to move in a very specific direction. In his book, Good Strategy/Bad Strategy: The Difference and Why it Matters , Richard P.

Marketing & Strategy 65

Marketing & Strategy Marketing Strategy Effectiveness Planning 65

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

NOVEMBER 9, 2015

When I was growing up, my family had a TV show. No, no—not like that. We didn’t star in a TV show; we’re no Kardashian family. When I say we “had” a TV show, I mean to say that every Thursday night at 8 p.m., we turned on CBS to watch “our” show: Survivor. It became a family ritual for us, a bonding experience. Each week we would finish dinner and spend some good ol’ quality family time watching 16 contestants spearfish, eat tarantulas, and sleep on stic

Marketing Budget 62

Marketing Budget Broadcasting Advertising Agencies Television marketing 62

Hubspot

NOVEMBER 9, 2015

Picture this: You're running late for work, your hair is a mess, and you're convinced that your car keys actually grew legs and wandered off without you. Do you stop everything and grab some breakfast? Approximately 31 million Americans -- that's nearly 10% of the population -- are guilty of skipping their morning meal. The trouble with that is hunger can prompt us to feel more emotional, which often manifests as stress or anxiety, according to appetite behavior expert , Paul Currie.

Business 61

Business Facebook Tips Product 61

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. But we know the reality. More often than not, the two groups are pointing fingers at one another. Sales believes marketing is giving them (insert derogatory phrase here) leads. Marketing believes sales is wasting the leads that are gift-wrapped for them. A new LeanData survey largely confirmed the traditional strain between the departments.

Paid Search Agency 56

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 56

Hubspot

NOVEMBER 9, 2015

It’s after five o'clock, and what was suppose to only take a few minutes is edging closer to a few hours. You're hungry, tired, and just about ready to throw in the towel. Sound familiar? We've all sat by and helplessly watched as free time slips through our fingers and productivity hits rock bottom. When you finally craft that tweet, build that perfect list, or set up that landing page, the joy of accomplishment doesn't even taste that sweet.

Customer Surveys 56

Customer Surveys Spending Allocation Planning 56

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Social Media

Brandfolder

NOVEMBER 9, 2015

Chances are, if you’re reading this post, you’ve probably struggled to determine the value of branding. That’s because great branding relies on intangible things, like feelings and ideas. So, how.

Brand Identity 40

Brand Identity Branding Companies 40

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. The truth is that they may not. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management.

Inbound Marketing 55

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 55

Convert

NOVEMBER 9, 2015

Conversion Rate Optimization (CRO) is a systematic and organized method of improving your website experience and performance. CRO is driven by insights and information gathered from analytics and user feedback. It’s primary concern is to optimize the website in a way that not only brings new users but also make the most out of current traffic. Optimization Secret: Start.

Conversion Rate 40

Conversion Rate Traffic Optimization Analytics 40

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. But we know the reality. More often than not, the two groups are pointing fingers at one another. Sales believes marketing is giving them (insert derogatory phrase here) leads. Marketing believes sales is wasting the leads that are gift-wrapped for them. A new LeanData survey largely confirmed the traditional strain between the departments.

Paid Search Agency 40

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

NOVEMBER 9, 2015

Facebook is testing new ways of boosting its video content—a move that could have big implications for video content marketing. Earlier this month Facebook announced it would test a “dedicated place” on Facebook where users can exclusively watch videos from friends, Pages they follow or other video publishers. Users will be able to discover, watch, and share videos—a “place” that sounds highly similar to YouTube.

Video Marketing 40

Video Marketing Content Marketing Youtube Content 40

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. But we know the reality. More often than not, the two groups are pointing fingers at one another. Sales believes marketing is giving them (insert derogatory phrase here) leads. Marketing believes sales is wasting the leads that are gift-wrapped for them. A new LeanData survey largely confirmed the traditional strain between the departments.

Paid Search Agency 40

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 40

Content Standard

NOVEMBER 9, 2015

When I was growing up, my family had a TV show. No, no—not like that. We didn’t star in a TV show; we’re no Kardashian family. When I say we “had” a TV show, I mean to say that every Thursday night at 8 p.m., we turned on CBS to watch “our” show: Survivor. It became a family ritual for us, a bonding experience. Each week we would finish dinner and spend some good ol’ quality family time watching 16 contestants spearfish, eat tarantulas, and sleep on stic

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. But we know the reality. More often than not, the two groups are pointing fingers at one another. Sales believes marketing is giving them (insert derogatory phrase here) leads. Marketing believes sales is wasting the leads that are gift-wrapped for them. A new LeanData survey largely confirmed the traditional strain between the departments.

Paid Search Agency 40

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Terminus

NOVEMBER 9, 2015

Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Ajay is a partner with Bain Capital Ventures and he’s been at the firm for about 12 years primarily as an early stage software investor. Ajay recently joined me on a Google Hangout to discuss innovations in the B2B marketing industry, particularly account-based marketing.

Advertising Agencies 23

Advertising Agencies Generation Marketing Automation Services Eloqua 23

Convince & Convert

NOVEMBER 9, 2015

Image via BigStockPhoto.com. Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Infographics and gifographics aren’t just fun to look at—most of us literally wouldn’t be able to make any sense of data without them.

Top of Funnel 160

Top of Funnel Planning Mobile Advertising Marketing Automation Services 160

SugarCRM

NOVEMBER 9, 2015

The need for quality content isn’t new, just the label is. Content marketing is one of marketing’s biggest, newest buzzwords, but what it actually stands for isn’t all that new. Consider this: Fifteen years ago, would you have worried about link building or even thought there was anything you could do to affect where your website appeared in search results?

Content Marketing 80

Content Marketing Advertorials Content Case Studies 80

JotForm

NOVEMBER 9, 2015

Multipurpose WordPress themes have become increasingly popular in recent years. They offer you the ability to create any type of website for the price of a single theme, and come with a large number of features. As you probably know, our friends at TemplateMonster released Monstroid, a mega theme th.

Pricing 48

Pricing Price Features Marketing Websites 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing