Mon.Feb 23, 2015

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A/B Testing: How adding a second CTA increased clickthrough 291%

markempa

'Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. However, you still need to offer both sets of customers the next step they need no matter their level of interest. To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Man

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Personas Are Great (Except When They Suck)

Marketing Insider Group

'I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas. So, one of my points in the presentation: Personas are great.

Insiders

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? You can achieve many different objectives with an email newsletter. Provide news about your company and employees?

B2B 145
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What is Digital Darwinism and How Does It Affect Your Brand?

Crimson Marketing

'The researchers over at McKinsey “have been studying the relationship between the level of digitization across the consumer’s decision journey and the likelihood that a consumer will select a brand after considering and evaluating its qualities… The research paints a vivid picture of the factors involved in a consumer’s purchase choice (also known as brand conversion),” and what many call Digital Darwinism: . “Competition among brands is steadily increasing as branding c

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Your 16-Point Content Publishing Checklist

Convince & Convert

'I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy.

More Trending

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How Social Media Examiner Became the Biggest Site in Social

Convince & Convert

'Tweetable Moments Following your passion without having a strong business model is very costly and could sink you. Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media.

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Top 5 Business Challenges for Management Consulting Firms

Hinge Marketing

'Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. Disruptive technology, the rise of new business models, and the pressures exerted by intense global competition are transforming the marketplace. At Hinge, we wanted to build a focused understanding of the top issues that are occupying firms in 2015 – and what that means for the industry at large.

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Why WordPress Is The Secret Ingredient To Your Success

EMagine B2B Blog

'Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. While there are many platforms companies can use, like Drupal and Joomla… over and over again, I find our developers praising WordPress. As eMagine’s Marketing Manager, I wanted to know, why WordPress?

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Can Your Sales Reps Handle these Four Key Buying Objections?

The ROI Guy

'The ability for your reps to “handle objections” is a key to achieving 2015 sales success, this according to a recent interview of Jim Ninivaggi, Sales Enablement Practice Director for SiriusDecisions. Too often companies are lumping objection handling into one big bucket, but it is important to distinctly arm sales reps and channel partners to handle each of the four common objections no matter where / when they occur.

Buy 71
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Key Steps to Developing an Effective Lead Management Process

SugarCRM

'The post 4 Key Steps to Developing an Effective Lead Management Process appeared first on Salesfusion.

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Benefits of Linking AdWords and Analytics

KEO Marketing

'AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. Taken separately, they have their own individual strengths and potential payoffs. It’s when you put them together, though, that you can realize the true benefits. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now.

Adwords 55
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Struggling to Act on Customer Feedback? Try This.

Genroe

Less than one in seven companies that collect and use customer feedback are running the process effectively. Most are missing the key, and only useful, part of the process: taking action to improve their business. Many times though it’s not missing out of choice but because organisations do not know how to drive action in the business with customer feedback data.

Act-On 55
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One-Step Import Tool For FormsCentral Users

JotForm

When Adobe announced they were shutting down FormsCentral, users flooded our support forums looking to JotForm to be their alternative form building service. News spread quickly through our virtual halls that the fifth largest competitor in online form building, was closing. And there was much rejoi.

Tools 48
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Advanced Tactics for Better Buyer Personas

SnapApp

As marketers, we’re always working to build deeper relationships with our audience. How can we learn what makes them tick? How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day? To do all that, we really need to know who they are as people. We might think of B2B as selling “business to business,” but as we love to say around here, it’s all just human-to-human (do I sound like a broken record yet?).

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As Seen at Confex: Top Challenges Facing Event Marketers

The Freeman Company

'Event Marketing Trends and Insights from the FreemanXP Trend Lab'

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15 B2B case studies show how content marketing drives ROI

Biznology

'70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses. Who is succeeding and why? Here are 15 B2B case studies.

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How to Talk to Pretty Much Anyone About Pretty Much Anything

Hubspot

'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”. Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails. And yet, in spite of the proliferation of texting and emailing in modern conversations, you still have to know how to strike up a conversation to get a raise, build y

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Moving Magazines Online Is a Must for US Publishers

Content Standard

People love beautifully designed magazines, where glossy advertisements stand out against stark white backdrops. They love the rush they get when they dive into a new edition and read the long-form content written by their favorite columnists. But they love Web content more, and for US publishers, moving magazines online is no longer an option. According to the Association of Magazine Media (MPA) , the US magazine audience grew 9.3 percent between December 2013 and December 2014.

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Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands

Hubspot

'If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work. I was part of a rebrand at a startup a few years back.

Press 59
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LinkedIn Marketing Potential Soars as Its Publishing Platform Flourishes

Content Standard

The launch of LinkedIn’s built-in publishing platform has helped the company maintain consistent, positive growth: The social media network recently beat quarterly projections for its fifteenth straight quarter, and its active unique visitor base increased to 93 million, Marketing Land notes. That user base is considerable, given both the social network’s audience and the newness of the LinkedIn marketing and publishing platform.