B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. Because of this we have a history of producing static spec sheets, overview presentations, data sheets, brochures, feature lists, user manuals and. zzzzzzzzzz (snore). Dynamic content destinations are needed to develop the kind of two-way dialogues that form the basis of solid relationships. Oh, and don’t be boring! Photo Source. MORE >>

Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” ” “I can’t keep up with all of it.” ” “I’ve no time for social media.” ” I’ve struggled with these challenges too — especially fitting in social media. started writing my blog in 2006 and just kept adding things as they came out — LinkedIn, Twitter, Facebook, G+. The more social media platforms and tools proliferated like mushrooms, the more stressed I became. MORE >>

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. So if you’re still figuring out how to make Google+ part of your content strategy, it might be helpful to take a look at a couple of examples of popular and engaging Google+ pages. Regular updates. In contrast, posting too many updates on Facebook is a common reason for people deciding to ditch friends and brands from their newsfeeds. MORE >>

BRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively. Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. level executives have great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services. Five reasons for C level executive’s to engage: 1. CEO participation in social media leads to improved brand image. There was no science. There was no ROI. MORE >>

A keen attention to detail is the hallmark of great service companies. It takes a great deal of effort - having the processes in place, hiring the people with the right attitude and training them as well as equipping them with the appropriate customer intelligence at the right time - in order to execute well and provide great customer experiences. We are all familiar with stories of great service upscale brands such as Nordstrom and Ritz Carlton. am on the top tier of US Airways' frequent flier program.  Usually this means I board early and get upgraded to first class. Sir, welcome aboard.  MORE >>