Tue.Mar 27, 2012

Trending Sources

Enter to Win – One Free Ticket to an Online Storytelling Conference

Stories that Sell

Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and articles regale the power of story to win friends and influence people, and are filled with examples of organizations doing just that. I'm excited to attend. And I just happen to have one extra ticket to GIVE AWAY.

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. What happens when a company tries to align with something new to them? Be an Expert.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. Create credibility for your business.

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

Click here if you can’t view this video of Mark Schaefer’s appearance on CBS This Morning. In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. Since this was such an unusual experience I thought I would report on this step on my journey, my 210 seconds of fame. Anxiety? Yikes.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Answers to Your Google+ for Business Questions, Part 1

Biznology

Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And, if you have additional questions, please pop them in the comments and I will address them in future “Answers” posts. And than you for attending as well as reading now. Q: Can we download the presentation? What happens if you don’t? Let me be more precise: there is less of a positive effect. They always find me.

Only 13% of B2B Marketers Drive Leads with Social Media

Social Media B2B

In a recent study of B2B marketers by BtoB Magazine, 59% of those surveyed answered that online lead generation is their biggest marketing challenge. While email is their number one source of online leads, only 13% of respondents reported that social media was their greatest driver of leads. The survey broke out marketers from agency professionals, which yields a bleaker picture.

BtoB 41

Great Content Marketing Ideas for Using Google Plus

Content Marketing Today

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. Regular updates. This reduces the risk that your followers will feel overwhelmed if you post more content than you’d put up on Facebook.

Important Event this week: Create Content Like a Publisher – 7 Keys to Moving Beyond Concept

Fearless Competitor

Mark your calendar for this LIVE special video briefing  on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar. It is a live, interactive video briefing. Instead of watching slides, watch people.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Data, The Whole Data, and Nothing But the Data

B2B Lead Blog

Why you need to complete and standardize the information going into your database Your business data is more than just bits and bytes lodged in a server farm somewhere. Business data goes beyond just customer data and the hardware and software that store it. Business data is a product of the process

How Not to Sell to Another Business – A Lesson in B2B Email

Vertical Response

It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight reins on our logo and the thought of “slapping” it on some stuff was a bit of a horror. But, I fell hook, line and sinker because I had to read what this email said inside. And the subject line was just the beginning of the horror that was about to unfold. Here’s what I read as I opened the email: Hola Kim-. Anything I can shoot you over a few ideas for? No base!!

How to Find New Customers – our popular white paper

Fearless Competitor

Though it has been out for some time, it is considered by many to be one of the best white papers ever written. And it is front and center on the incredibly simple home page at Find New Customers. How to Find New Custpapers on B2B demand generation ever. 60 Minutes featured a story on the fast growing economy in Brazil – we offer it in your native language! Como Conseguir Novos. Clientes.

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9 Ways to Increase Visibility for Your Best Blog Content

Hubspot

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next.". So what happens to that awesome blog post you published a few days ago once the next one comes along? For most people, it just kind of. disappears into the ether, getting buried by newer posts and disappearing from your blog's homepage. What a shame.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Upcoming Appearance Calendar for Jeff Ogden, President of Find New Customers

Fearless Competitor

Jeff Ogden , President of the B2B lead generation company Find New Customers is a busy man. Check out this appearance calendar for the next few weeks. Look for Jeff at these events. He’s the one with the special name badge. March 29th at 2:03pm ET. Live Video Briefing  Create Content Like a Publisher: 7 Ways to Move Beyond Concept. webinar sponsored by Data.com. What do you think?

How Long Should Your Landing Page Forms Be?

Hubspot

Aaah, the elusive lead-capture form. Such a seemingly simple element of inbound marketing, yet also the subject of frequent debate, particularly when it comes to deciding just how many fields to include on that bad boy. How many is too many? How many just isn't enough? Let's dive into how you should make the decision about what is the right form length for your business. First things first.

B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Modern B2B Marketing

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses.

The Importance Of Staying Focused While Teleprospecting

Sales Prospecting Perspectives

A recent blog in the Harvard Business Review written by Tony Schwartz, entitled, “The Magic of Doing One Thing at a Time caught my eye as I began thinking about my upcoming day and the tasks I had on my “to-do” list. Well perhaps an example will help demonstrate what I mean.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

63% of B2B Companies Don’t Generate Leads From Social Media

Sazbean

Social media lead generation has been notoriously challenging for B2B companies. It makes sense — when your industry isn’t consumer-focused, it’s difficult to attract a large audience relevant to your business. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media. So why might this be? The biggest disconnect is between content and social media. ebooks, free consultations, demos, etc.)

Improve your “quality score” with Increased Impressions

EMagine B2B Blog

Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.]. Online Marketing PPC

How to Decide Between a Dedicated or Shared IP for Email Marketing

Hubspot

At last week's eM+C event , All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. If you’re weighing these two options, it can get a little confusing as one solution is not always better than the other for every business. This aspect of the decision is fairly straightforward.

VIDEO: Digital Marketing Today

Client Bridge

From Mediative, here's a video that explains the origin of digital marketing and where it stands today. Watch on YouTube

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Content Marketing Tools Series #4 Outbrain

Connect the Docs

Brainshark: Online and Mobile Video Presentation Tool. Normal. sap. 2. 6. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. 1. personal. 21. 6. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. About Outbrain. How can marketers leverage Outbrain? 1.

Facebook Timeline: Get Your Favorite App Icon Kit

SnapApp

Download Your Free Favorite App Icon Kit ! More info below. With the upcoming Facebook Timeline deadline looming, SnapApp is taking steps to ensure you have what you need to successfully make the switch. For instance, Page Tabs are now called Favorite Apps and appear just under the Cover image. Check out this short video to see how easy it is to change your Favorite App settings: Obviously, it makes sense to have great images for your Favorite App thumbnails. That's why we've created this helpful Favorite App Icon Kit that you can download for free !