Wed.Dec 17, 2014

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Stunning Study Reveals How to Increase Sales by 29-49%

ViewPoint

'Stephen Covey said, “The key is not to prioritize what''s on your schedule, but to schedule your priorities.” Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study).

Studies 228
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Do Self-Driving Cars Pick Their Own Gas Stations?

Customer Experience Matrix

'I had a delightful and well-lubricated dinner this week with Scott Brinker of @chiefmartec fame, ostensibly to discuss the next edition of the MarTech Conference but mostly just to chat about the industry and what comes next. Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating.

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Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

'If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page. Your audience will appreciate your attention to detail, as long as you provide value.

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How Big Data Helps To Personalize Marketing and Impact ROI

Crimson Marketing

'Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience. This includes: personal data (e.g. name, gender, location), user preferences (or interests), purchase history, and online behavior. .

ROI 148
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Chasing the algorithm podcast and new book edition

Biznology

'Search Engine Marketing, Inc., Third Edition. A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we discuss the reasons behind updating our book, the changes in search marketing since our last edition, and how you can adjust to the shifts in search algorithms.

More Trending

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Why LinkedIn PPC should be your Online Marketing Rudolph in 2015

EMagine B2B Blog

'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings. If you’re like most marketing professionals, you’ve spent the last few weeks if not months contemplating ROI numbers and tackling the impossible task of predicting the future.

PPC 64
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The 15 Best Infographics of 2014

Hubspot

'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. It''s probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well -- so it''s hard to separate the wheat from the chaff.

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Users Choice Award Goes To.

JotForm

One of the most anticipated awards in the Web Form Design Awards is the User’s Choice Award. Our panel of esteemed judges didn’t dictate the winner of this prize; you did. JotForm users, friends, and family all joined together to vote up the form design they liked best by sharing on Facebook and.

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Human-to-Human Marketing: A Trend for 2015 and Beyond

Hubspot

'Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. These particular robots don’t care that you’ve been coming there every day for the past six months, or that you’re lactose intolerant. They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it.

Trends 61
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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e-Spirit and Tahzoo team up to deliver great customer experiences all the time, every time

E-Spirit

There’s no debate that being successful online in today’s world requires the ability to deliver a great customer experience across all channels, all devices and all platforms. To help our customers make big gains in their CX, we're pleased to announce a new partnership with Tahzoo, a leader in this this space. Read more to learn why we're so excited by this partnership.

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How to Make the Most Money in Your Marketing Career

Hubspot

'If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner. I’ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” -- progress unfolds linearly as the person climbs from one level of seniority to the next.

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Digital Marketing Strategies Hamstrung by Limited Resources

Content Standard

While digital marketing strategies are being developed and implemented with greater ease among enterprises, the most significant challenges to SEO success tend to be institutional. According to the Inside Enterprise SEO report, greater in-house skills regarding digital marketing could elevate the success rates of those marketing efforts. Even so, success is coming to most enterprises.

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How to Optimize Your Marketing Channels [Free Ebook]

Hubspot

'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you: There''s still more work to be done. A lot more. You see, unlike Michelangelo''s Sistine Chapel ceiling, or Da Vinci''s Mona Lisa, marketing isn''t a piece of artwork that has a finite end. With marketing, you''ll never be able step back from the canvas and shout, "At last!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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MeetingsNet: Harnessing the Multitask Trend: The New FreemanXP Second-Screen Solution

The Freeman Company

'MeetingsNet discusses FXP | touch, a new second screen technology for live engagements'

Trends 40
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21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. I believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted

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The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

'Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. The research behind The Visible Expert drew on a study of more than a thousand professional services purchasers – as well as the experiences of some of the best-known experts in the professional services world.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

'Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. But the second, and no less important, step is honing your outreach practices in order to earn placements with the publishers you’re targeting. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words.

Promotion 162
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A 10 Minute Recipe for Establishing Brand Tone of Voice

Vidyard

Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Video is no exception. Video is a fantastic and incredibly effective way to emotionally engage with customers and sell your product, brand, and/or service.

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Get Content First Format Content Later

Convince & Convert

'Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.

Content 142