Marketing Insider Group

DECEMBER 16, 2016

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether you’re focus is more in design or writing or both, ideas on demand are tough. Boxes are everywhere. Same with foxes. Want to be more creative? Think like […]. The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

Creativity 181

Creativity Demand Design Process 181

Biznology

DECEMBER 16, 2016

Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. Or worse: insurance actuaries helpfully calculating the odds of our death. But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of

Content Marketing 147

Content Marketing Content Statistics Traffic 147

ViewPoint

DECEMBER 16, 2016

Should your company be all in on inbound marketing. Short answer: no. Here are three reasons why: Senior executives are 2.5 times more likely to respond to a quality outbound effort than are more junior executives. Don’t wait for them to contact you. Pick up the phone, leave a message , send an email – be persistent AND professional. Few senior executives want to be treated like the human equivalent of a pinball, capturing your attention only when they have hit the right bumpers and scored enoug

Account Based Marketing 139

Account Based Marketing Inbound Marketing B2B Sales Tips 139

Marketing Insider Group

DECEMBER 16, 2016

For the 101st episode of The Marketing Book Podcast I had a very entertaining interview with Scott Stratten, co-author with Alison Stratten of the new book “UnMarketing: Everything Has Changed and Nothing is Different.” This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.” The 2009 edition showed how to unlearn the old way […].

Marketing & Strategy 113

Marketing & Strategy Marketing Marketing Strategy 113

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

DECEMBER 16, 2016

Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle.

Marketing AI 103

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 103

Hubspot

DECEMBER 16, 2016

“We got a $300,000 opportunity this week from live chat on our site.”. I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeing the results. It wasn’t easy, though. For many weeks, I sat in meetings or sent detailed reports trying to explain that while we had dozens of leads coming in through live chat, they weren't being followed up on.

Lead Ranking 58

Lead Ranking Sales Qualified Leads Lead Scoring Top of Funnel 58

Content Standard

DECEMBER 16, 2016

Artificial technology is not a new concept, but its use in marketing and other industries has expanded greatly due to increased sophistication. Algorithms can sift through more data in a second than humans can do in a month. Facial recognition in photos, voice recognition, and targeted ads that know your favorite brand of sneakers are just a few examples of marketing transformation led by AI technology.

Marketing AI 59

Marketing AI Work Management Planning Paid Search Agency 59

Kapost

DECEMBER 16, 2016

We’ve all heard someone say it… “ Print is dead.”. “ Before you know it everything will be digital.”. Whether you agree with those statements or not, the truth is hard to deny; digital has the upper hand, and it’s no different in marketing. I’m currently the social media marketing intern at Kapost. As a senior at the University of Colorado, Boulder, I was very far out of my comfort zone for my first few weeks.

Peer-to-peer 55

Peer-to-peer Paid Search Agency Cross-Selling Paid Social Agency 55

Sprout Social

DECEMBER 16, 2016

Agency work isn’t easy. Strategizing, managing and executing a brand’s social and digital marketing initiatives requires a deep understanding of your client’s industry and audience. This week at #SproutChat , we were joined by Sprout All Star , Brooke B. Sellas. In addition to starting her own boutique agency, B Squared Media , Brooke is a marketing and social media consultant and an adjunct for consumer behavior at The City University of New York (CUNY).

Paid Search Agency 49

Paid Search Agency Advertising Agencies Ad Agencies Social Media 49

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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DivvyHQ

DECEMBER 16, 2016

Hello and welcome to the final installment of our series, My Favorite Content Marketing Video. We’ve had a great run with 20 weeks of inspiration, education and amazing examples of branded video content. I’m planning to do a recap post in the coming weeks that delves into the behind-the-scenes to show you how the series was planned and executed with DivvyHQ.

Video Marketing 43

Video Marketing Content Marketing Planning Top of Funnel 43

ANNUITAS

DECEMBER 16, 2016

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected. Below are three core elements to account for when launching a new website, and tips on how to make each go more smoothly.

Marketing Websites 149

Marketing Websites Urgency Marketing Demand Generation Traffic 149

Content Standard

DECEMBER 16, 2016

I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments. “We already do content,” the marketing director explains at every team meeting, referring to her team’s licensed and curated content engine. “It’s helpful, but doesn’t seem to be doing too much for us.” This puts the marketer into a classic catch-22: the content isn’t performing well enough

Curation 53

Curation Marketing & Strategy Content B2B Thought Leadership 53

LEADership

DECEMBER 16, 2016

With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then you know this all too well. Don’t worry – this handy infographic from email marketing firms Email Monks and Vision6 lays out the 8 critical elements that should be included in every awesome email.

CAN-SPAM 40

CAN-SPAM Response Rate Email Marketing Act-On 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

DECEMBER 16, 2016

The Ministry of Magic in "Harry Potter" used enchanted paper airplanes. The offices of Sterling Cooper in "Mad Men" used secretaries. Today's modern (and nonfiction) offices rely increasingly on messaging apps for inter-office communcation. One such app is Slack , a real-time messaging app that's currently used by more than 90,000 different companies.

Business 58

Business Paper Hubspot Software 58

Contently

DECEMBER 16, 2016

Here’s what you missed while you were wondering why you still have a Yahoo account … New York Magazine: Sandy Hook Parent Lenny Pozner Is Fighting an ‘Emboldened’ Conspiracy Culture. Selected by Dillon Baker, associate editor. Sometime it’s easy to forget that there is a very human cost to conspiracy theories. Seeing people like InfoWars’ Alex Jones yell and rip his shirt in two can be funny from a distance, but when you remember that many people believe in th

Twitter 69

Twitter Marketing Management Guidelines Paid Search Agency 69