InsightSquared
OCTOBER 16, 2017
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. I get asked, “What should I look for when hiring someone for Sales Operations?” or “What skills should I have to break into Sales Operations?” a lot. Thinking about the best and worst Sales Operations professionals I’ve worked with over the years, I’ve come up with four skills that the best have and the worst lack.
Marketing Insider Group
OCTOBER 16, 2017
Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of […]. The post Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands appeared first on Marketing Insider Group.
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Influitive
OCTOBER 16, 2017
There are so many ways to identify and nurture advocates that sometimes you might miss the easy wins right under your nose. When your customers are in town for a vacation, conference, or business meeting, why not invite them to visit your office? Customer visits are a great way to deepen relationships with your advocates, as well.
Customer Experience Matrix
OCTOBER 16, 2017
Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing of the future. Let’s take a look at what they do. First a bit of background: Wizaly is a spin-off of Paris-based performance marketing agency ESV Digital (formerly eSearchVision).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
OCTOBER 16, 2017
Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]. The post Should You Be Using Augmented Reality in Your Marketing?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
OCTOBER 16, 2017
B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? To learn more about B2B buyer preferences, Aberdeen Group recently conducted the “What Do B2B Buyers Want?” report with PJA Advertising and Marketing. They surveyed 250 B2B buyers to assess what they look for from marketers.
Contently
OCTOBER 16, 2017
Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. Its high-quality branded documentary series, like “Two-a-Days” for Russell Athletics, integrate well into Vox’s portfolio of sites. Most notably, the work feels true to the brand, and not like a cheap play for impressions and clicks.
Content Marketing Institute
OCTOBER 16, 2017
Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business.
Kapost
OCTOBER 16, 2017
The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators. The post 7 Key Ingredients to Build the Perfect Creative Brief appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 16, 2017
Sales compensation is one of the trickiest aspects of the sales organization to get right. Not only are salespeople notoriously good at figuring out and exploiting loopholes in the pay structure, but there are tens of different variables to balance. How to create a good sales comp plan. Sales comp plan types. Salary only. Commission only. Base plus commission.
Champion Communications
OCTOBER 16, 2017
B2B buyers are increasingly making use of social networks for research ahead of final buying decisions. Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum. Why outsource inbound marketting? Cick below to find out.
Leadspace
OCTOBER 16, 2017
This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have.
Vidyard
OCTOBER 16, 2017
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Travis Bickham, VP of Marketing at Concord, to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace. Check out the full podcast: Here are a few of our favorite moments: Ho are you approaching your content strategy and what are some of the tools that you’re
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
OCTOBER 16, 2017
This video explores where high growth firms spend their marketing budgets compared to firms that aren’t growing at all. Transcription. Hi, I’m Lee Frederiksen and today, I wanna talk to you about how to increase the impact of your accounting marketing budget. In a prior post, we went over how to save money, but this is the one where I wanna focus on increasing the impact.
Blend Marketing
OCTOBER 16, 2017
We are pleased to announce that Blend has achieved Diamond Partner status - the highest tier in HubSpot’s partner programme.
Vidyard
OCTOBER 16, 2017
Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service. KITCHENER, Ontario – Oct 16, 2017 – Vidyard , the new generation video platform, continues its impressive growth after hitting multiple milestones, including the launch of Vidyard GoVideo and its growing partner
Brightedge
OCTOBER 16, 2017
Google vs. Bing — should you put all of your resources into optimizing for one search engine instead of the other. This post makes the case for investing in both. Google and Bing dominate Search both domestically and on an international scale. Together, they comprise more than 90% of the search market. When customers need […]. The post Understanding Google vs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Engagio
OCTOBER 16, 2017
In part 1 of How to Buy ABM, we covered how to sell ABM to your executive team and board of advisors. We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM. In part 2, we examined the 6 areas of ABM readiness. Then, we linked to our ABM readiness assessment, which presented you with an analysis of how prepared you to take on ABM, which included recommendations for getting to the
Vidyard
OCTOBER 16, 2017
Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service. KITCHENER, Ontario – Oct 16, 2017 – Vidyard , the new generation video platform, continues its impressive growth after hitting multiple milestones, including the launch of Vidyard GoVideo and its growing partner ecosystem, signif
JotForm
OCTOBER 16, 2017
Halloween is creeping towards us - do you need a spooktastic online form? Perhaps you’re an event promoter selling tickets to a Halloween party, an HR professional registering employees to a themed office happy hour, a restaurant selling seats to a Halloween-themed tasting event, or a teacher giving.
Speakr
OCTOBER 16, 2017
As advertisers, we’re transitioning into an era where human insights are complemented by machine learnings, which will eventually lead to uncovering some of Influencer marketing’s most fundamental sociological mysteries. Our report will explore the following: An introduction to where we are now in the Influencer Marketing space. 4 types of Influencers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adacado
OCTOBER 16, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
The Freeman Company
OCTOBER 16, 2017
Weighing in on the value of the medium
Hubspot
OCTOBER 16, 2017
You may have heard, “Don’t sweat the small stuff.” That might be true in some aspects of life -- but over email, sweating the small stuff is exactly what you should be doing. Business email etiquette. Email etiquette rules dictate what’s appropriate and what’s not when you’re sending a message to a prospect, business partner, coworker, manager, or acquaintance.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
OCTOBER 16, 2017
It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll cover how to use mobile marketing and email marketing to connect with customers in meaningful ways.
DivvyHQ
OCTOBER 16, 2017
If you had to guess, how would rate an average marketing team when it comes to content planning? In our recent content planning research , just 7% of respondents reported meeting all their content planning objectives. Whew! Not great, huh? We believe the root cause of this low number to be the near-constant technological and behavioral change we face today.
GreenRope
OCTOBER 16, 2017
Conversion Driver Charts: All about Campaigns. By Shay Lucena. If you’re looking to amp up your campaign strategies and ensure that your sales and marketing teams are on the right track, then GreenRope’s Conversion Driver Charts will be your new best friend. This great new feature allows you to monitor your campaigns and conversion tracking within a single chart to see which campaigns are the most effective.
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