Tue.Sep 27, 2016

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How Empathy Will Grow Your Sales and Marketing Pipeline

markempa

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Neuroscientist, Antonio Damasio stated, “ We are not thinking machines that feel, we are feeling machines that think. ” In our rush to obtain leads, dr

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5 reasons your business needs a mobile app

Marketing Insider Group

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group.

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Five Content Marketing Tips for B2B Success

Webbiquity

Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects.

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Content Marketing Trends That Will Rule 2017

Marketing Insider Group

Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Exploit the hours employees spend on social media

Biznology

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock.

More Trending

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Turn Leads into Customer Advocates

Hive9

It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then?

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Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. So we made a deal: I keep my mouth shut until this new product is released, and he’ll let me be the first to break the news to everyone.

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Everybody has a plan — until they get digitally disrupted

chiefmartech

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to imagine. The only question is who will be your disruptor.

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The Hashtag That Could Tilt the Marketing Automation World

Content Standard

I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. I spent many late nights at work trying to figure out ways to show which pieces of content were working for our content marketing program.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Run a Webinar: Have a Marketing Automation System in Place

Lead Liaison

This is the fifth installment in the series How to Run a Webinar. You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars.

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10 Common Phrases You Should Stop Using in Client Emails Immediately

Hubspot

Think your email skills are strong ? Think again. As it turns out, we all overestimate our ability communicate effectively over email. In a study published in the Journal Of Personality And Social Psychology , email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.

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Readers Absorb Less Using Electronic Readers – The Impact on Marketing

KEO Marketing

A new study found that readers using a handheld electronic reader were “significantly” worse at recalling events and details than readers of printed material. The study , led by Norway’s Stavanger University, gave 50 readers a short story. Half read the story on an electronic reader and half read a printed version. Readers were then tested on aspects of the story.

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How to Build a Social Media Army

Hubspot

The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about this bunch has probably caught your attention.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 YouTube Targeting Options You Need to Try in 2021

SEMrush

Want to improve your YouTube Ad campaigns? Check out the three targeting options I chose to reach my target audiences on YouTube. Updating your video marketing targets will allow you to hone in on the audience you’ve always wanted.

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Why Your School Should Move Away from Purchased Lists

Hubspot

Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. We get it, no one's going to apply to your school if they've never heard of it. But didn't you listen to your mother? What did she tell you about short cuts? (Ignore this if your Mom was totally OK with taking short cuts.). Buying (it's actually "renting") an email list is a short cut, which means it's the fastest route to a host of marketing problems.

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Five Widgets That Can Improve Your Response Rate

JotForm

At JotForm, we’re not only looking for ways to make form building easy, but also form submitting. Our library of widgets offers dozens of add-ons to make your form more professional, stylish, and easier to fill out for your visitors. Below are five popular widgets that will help improve your form’s.

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SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social

QuanticMind

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. (pictured: @pamelaparker , @TSiegel21 , @MagsMac , @sahilio at @smx East, Day 1). The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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5 Deadly Productivity Killers (and 3 That Get a Bad Rap)

Brandfolder

Productivity tips are like pumpkin spice lattes. They’re trendy, everyone’s got one, and while you really want to hate them, they’re just so delicious (and helpful). The right tips can.

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Why Measurement is Critical to Brand Experience Success

The Freeman Company

Improve your event with smart measurement strategies.

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3 Core Functionalities for Multi-Channel Marketing

Adobe Experience Cloud Blog

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past.

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How to Make the Most of Your To-Do List: 7 Styles to Try

Hubspot

In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever's next that we forget what we were doing in the first place. So if we want to remember anything, we have to write it down. We are a to-do list family. To-do lists have quite the history. They date back at least to the 1700s, as you’ll see below, and have been the subject of glee, contention , and productivity advice alike ever since.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How to Analyze What Works for Your Audience

Sprout Social

The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Trying to figure out what works for your audience can be a challenge. With so much competition, short attention spans and balancing multiple social media profiles , driving engagement is more difficult than ever.

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Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Hubspot

Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. You might ask, what the heck is a marketing guild? Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.

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How to Align Your Content Marketing Strategy to Your Business Goals

LeadSquared

In my 4 years of experience as a marketing consultant, I have helped many startups devise their content marketing strategy. Almost always, the first problem I find is that their content marketing efforts are not aligned with their business goals. I get it! Inbound marketing and content marketing are hot topics and everyone is on the lookout for overnight success.

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10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do bus

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Ranking Our Top 10 Blogs from the Summer

SnapApp

It’s been just about a full month gone by since the unofficial conclusion of summer – the kids have returned to school and everyone’s back on the daily work grind. The air is more crisp, the lattes are more pumpkin spiced, the leaves are more orange. It’s not a bad time, for sure – it’s one of my favorite times of the year – but it’s just not quite summer.

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Facebook Live Almost Died. Now It Could Rule the Media World

Contently

On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped feature on the national stage. Early reports suggested the debate drew a Super Bowl-sized audience.

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