Marketing Insider Group

OCTOBER 31, 2016

For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day. Customers and prospects want to see hard data that proves why your product or service is superior and will help them achieve their […]. The post How To Create Story-Driven Data Visualization In 5 Steps appeared first on Marketing Insider Group.

Marketing Prospects 196

Marketing Prospects B2B Marketing B2B Service 196

Savanta

OCTOBER 31, 2016

Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture.

Personalization 179

Personalization Brand Identity Branding Barriers 179

Marketing Insider Group

OCTOBER 31, 2016

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […].

Verticals 181

Verticals Campaigns Viral Marketing Content 181

Biznology

OCTOBER 31, 2016

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? Why normal people do not trust SEO people.

Organization 126

Organization Link Building SEO Search Marketing 126

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

OCTOBER 31, 2016

In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played a huge […].

Account Based Marketing 177

Account Based Marketing ABM Marketing & Strategy ROI 177

Savanta

OCTOBER 31, 2016

Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture.

Personalization 120

Personalization Brand Identity Branding Barriers 120

Ambal's Amusings

OCTOBER 31, 2016

I look out of this window and I think this is a cosmos, this is a huge creation, this is one small corner of it. The trees and birds and everything else and I’m part of it. I didn’t ask to be put here, I’ve been lucky in finding myself here. – Morris West.

100

100

Contently

OCTOBER 31, 2016

Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like. This is insane. How can we expect to get the budget and resources we need if we don’t actually have a strategy for success?

Webinar Metrics 99

Webinar Metrics Buy Enterprise Management Planning 99

Vidyard

OCTOBER 31, 2016

To say Halloween is our favorite time of the year would be an understatement. Between the massive influx of tiny candy bars, to the costumes, to the big party we throw, Vidyard takes the haunting season pretty seriously. One thing we can’t live without this time of year is scary movies. And if you ask enough people, you’ll start to realize there’s one common denominator of every scary movie fan — the one that really gives them the heebie-jeebies.

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83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. Who doesn’t want that? When I share this finding, the next question is almost always around what types of market research should be used.

Research 77

Research Service Planning Ideal Customer Profiles 77

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc.

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To help you thrive and navigate this career space we host #SproutChat every Wednesday from 2:00—3:00 p.m. CST. During this weekly Twitter Chat we discuss important industry topics and challenges. For those of you who have joined us in the past, thank you.

Peer-to-peer 81

Peer-to-peer Keywords Analysis Distribution 81

Content Standard

OCTOBER 31, 2016

It’s only 5:30 on a Tuesday morning, but you’re already hopping off the train on the way to work. There’s a marketing meeting today at 9:00, and you want to synthesize the most recent social and site data you can find to help support your budget request for 2017 and propose some new ideas for telling your brand story. But it’s late fall now—the first of November, in fact—so the sun’s not quite ready to rise.

Brand Identity 67

Brand Identity Branding Storytelling Marketing Automation Services 67

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

SnapApp

OCTOBER 31, 2016

“What was that noise?”. “I don’t know. Should we check it out?”. Horror Movie Rule Number 1: All noises must be investigated. “Gosh, it’s really dark out.”. “Yeah. Should we go for a walk?”. Horror Movie Rule Number 2: When a late night walk is proposed, it might must be accepted. “Mike is missing. What do we do?”. “We have to split up and find him.”.

Rules 64

Rules Content 64

Hubspot

OCTOBER 31, 2016

A dancer sweeps gracefully through a deserted London cityscape. An dinosaur bursts through the ceiling of a night club. A particularly unintelligent looking cat contemplates jumping to a nearby perch. What do all these different tableaus have in common? They're all featured in creative ads from the past month. If you've been out of the loop, don't worry -- we've got you covered.

Paid Search Agency 59

Paid Search Agency Ads Advertising Agencies Ad Agencies 59

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects” KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Hubspot

OCTOBER 31, 2016

Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it's turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%. In order to get to the point where community management turns into business growth, you need to first put in the effort to develop deep personal relationships with customers and people in your com

Communities 54

Communities Marketing Management Social Media Tactics 54

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. By Madison Potter. Blog note: What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Scoring Lead Ranking 40

The Freeman Company

OCTOBER 31, 2016

Organiser and editor Adam Parry shares his event tech insight

Trends 40

Trends 40

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. By Madison Potter. Blog note: What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Scoring Lead Ranking 40

The Freeman Company

OCTOBER 31, 2016

Find the right measurement tool for your program

Tools 40

Tools 40

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. By Madison Potter. Blog note: What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Scoring Lead Ranking 40

Genroe

OCTOBER 31, 2016

Webinar Metrics 40

Webinar Metrics Practices Best Practices 40

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. By Madison Potter. Blog note: What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Scoring Lead Ranking 40

markempa

OCTOBER 31, 2016

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. HP. Salesforce.com. Just to name a few.

Enterprise Management 229

Enterprise Management Work Management Lead Ranking Marketing Management 229

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Content

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. By Madison Potter. Blog note: What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign.

Planning 105

Planning Marketing Automation Services Paid Search Agency Work Management 105

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. By Madison Potter. Blog note: What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Scoring Lead Ranking 40