Thu.Aug 25, 2016

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Understanding the Stages of Your Sales Funnel [Infographic]

Marketing Insider Group

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. The post Understanding the Stages of Your Sales Funnel [Infographic] appeared first on Marketing Insider Group.

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Is Your Funnel Full of Fool's Gold?

ViewPoint

The sales reps at most B2B organizations have two choices: 1) Spend their time culling through leads that experience has shown are overwhelmingly raw, unfiltered, and unqualified. 2) Or, dismiss them outright. In this take-it-or-leave-it scenario, nobody wins. Sales is not as productive as they need to be to meet quota, marketing is wasting its budget generating leads that don’t get followed up, and the company as a whole is not likely to meet revenue goals.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand.

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8 Virtual User Experience Tricks for Better Conversion Results

Marketing Insider Group

There’s the same reason why we always come back to the same restaurant, barber or supermarket. All of these businesses have focused on a positive user experience that in return creates trust and adherence toward your brand. Brand experience and conversion rate are the strongest drivers of trust and are intimately related. If your website […]. The post 8 Virtual User Experience Tricks for Better Conversion Results appeared first on Marketing Insider Group.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

Competitive analyses are extremely important to B2B marketing strategies. They help to identify weaknesses as well as highlight where you’re having success against your competitors. To put it simply: If you’re not measuring your performance against that of your peers, you’re falling behind the competition. When starting a B2B competitive analysis, it can often seem overwhelming.

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. ABM Process System Function Sub-Function Number of Vendors Identify Target Accounts Assemble Data External Data 28 Select Targets Target Scoring 15 Plan Interactions Assemble Messages Customized Messages 6 Select Messages State-Based Flows 10 Execute Interactions Deliver Messages Execution 19 Analyze Results Reporting Result Analysis 16 This has a very broad definition: These are systems that actually deliver

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Are your marketing personas your sales market segments?

Biznology

Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales.

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ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM Process System Function Sub-Function Number of Vendors Identify Target Accounts Assemble Data External Data 28 Select Targets Target Scoring 15 Plan Interactions Assemble Messages Customized Messages 6 Select Messages State-Based Flows 10 Execute Interactions Deliver Messages Execution 19 Analyze Results Reporting Result Analysis 16 As the Guide points out, this category focuses on m

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LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

Marketing Insider Group

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view of prospects inside targeted […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Basics For Benchmarking

ANNUITAS

Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends.

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Quiz: Are These Agency Names Real or Fake?

Contently

Can you pick out the actual agency names from the BS we came up with in Slack? The post Quiz: Are These Agency Names Real or Fake? appeared first on The Content Strategist.

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What Personality Assessments Reveal About Your Customers

SnapApp

There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more quizzes like these online today than you can shake a stick at.

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How Carlsberg Produces Probably the Best Beer Content in the World

Contently

In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” Ever since, the brewing company based out of Copenhagen has been working hard to live up to the hype. Two years ago, it embarked on a mission to do the same with its content. That’s when the Carlsberg Group took its global content marketing in-house. “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Meet the Vidyard Team, Video Style: Garth Newton

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Garth Newton, one of the QA Engineers at Vidyard. Wondering how to improve your baseball game? What the precipitation percentage means on the weather report? Well, you’ll need to watch the video then: What Didn’t Make the Cut: Garth had way more to say than just his unique take on burgers and baseball, so here a

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Case Study: How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Year

Contently

The post Case Study: How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Year appeared first on The Content Strategist.

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10 Reasons You Should Use JotForm for Collecting Payments

JotForm

If you’re tired of searching for easy ways for your business, nonprofit, or school to get paid, look no further. You can turn any one of your JotForm forms into a powerful payment tool for event registration fees, the products you sell, member subscriptions, donations, or even borrowing money from y.

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Case Study: How HotPads Increased Blog Traffic By 4,000% With The Power of Original Content

Contently

The post Case Study: How HotPads Increased Blog Traffic By 4,000% With The Power of Original Content appeared first on The Content Strategist.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Three Tips for Boosting SEO with Social Media

KEO Marketing

There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves.

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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience.

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[Webinar Series] Meet Revenue Acceleration Experts

Akoonu

We're partnering with BlueBird Strategies in their Meet The Masters webinar sessions. During this 6-part webinar series, Smart Marketing For Revenue Acceleration , you’ll learn from the masters of marketing and gain insider insights and best practices to optimize your marketing efforts and drive bottom-line growth. Meet The Masters. Jeff Freund, CEO and Founder of Akoonu, will discuss creating strategic data-driven customer journeys and buyer personas in Strategic Marketing Essentials in The Mod

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Why Empathy Is the Key to Being More Creative

Hubspot

Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world context. If you want to change the way people drive, you need to fully understand how they drive now, what they find challenging, and why they drive in the first place.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments

Customer Experience Matrix

Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. ABM Process System Function Sub-Function Number of Vendors Identify Target Accounts Assemble Data External Data 28 Select Targets Target Scoring 15 Plan Interactions Assemble Messages Customized Messages 6 Select Messages State-Based Flows 10 Execute Interactions Deliver Messages Execution 19 Analyze Results Reporting Result Analysis 16 Your first reaction that may well be, What the heck i

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How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

Hubspot

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise. Those copy-pasted job descriptions filled with buzzwords and new challenges aren't going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

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The Top Skills In-Demand for Today’s Hybrid Content Marketer

Adobe Experience Cloud Blog

Author: Ashley Carlisle Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. From search engines to social media , digital technology has played a huge role in growing and shaping our industry. As marketers, we must constantly master new strategies, skills, and even software.

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How to Transform Your School's Image

Hubspot

Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing's biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes. Creating a new brand identity is an intensive process itself.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online.

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A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy

Kapost

Agile Marketing and millennials have a lot more in common than you might think. Just as this new generation of workers replaces retiring baby boomers, agile, cross-functional teams are replacing the hierarchical, command and control organizations of the past. When done well, Agile marketing can inspire teams to work collaboratively and execute efficiently, while also aligning with your business strategies to drive engagement—and revenue.

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Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

Influitive

This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of.