Marketing Insider Group
OCTOBER 10, 2016
Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible. While there may be more stringent rules to follow in order to secure legal approvals, there are many best practices you can […].
ViewPoint
OCTOBER 10, 2016
The biggest disconnect between marketing and sales is the hand-off of marketing qualified leads (MQL’s) to sales and the acceptance of those leads (SAL’s) by sales. Unfortunately, the baton gets dropped more frequently than it is successfully passed. My solution to this is having a lead definition agreed upon by marketing and sales, and the establishment of a judicial branch to evaluate leads that are not accepted and passed back to marketing or dead in the funnel.
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Marketing Insider Group
OCTOBER 10, 2016
By Trisha Merriam, VP of Demand Generation at SWOPtimize In April 2012, musician Amanda Palmer (of the Dresden Dolls) launched a Kickstarter to fund her next album. Kickstarter is a crowd funding platform where creators, artists and businesses can directly connect to patrons and investors and pledge to invest in future work. Amanda reached her goal […].
Contently
OCTOBER 10, 2016
A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv.
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Marketing Insider Group
OCTOBER 10, 2016
The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter […]. The post How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
OCTOBER 10, 2016
In 2015, for the first time ever, the Oxford Dictionaries Word of the Year wasn’t a word. It was an emoji—specifically, the “face with tears of joy” emoji. You know the one. As Oxford University Press wrote of the decision, “Emojis are no longer the preserve of texting teens—instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers.” That’s why brands have been so quick to use emojis in their messaging.
Kaon
OCTOBER 10, 2016
Have a charity that is near and dear to your heart? Join Kaon’s “ Refer and Give Back ” program and we will donate $500 (on your behalf) to the charity of your choice. Please join us in supporting a worthwhile cause by referring the marketing individuals you know, within large medical/scientific device, IT/Telecom hardware or industrial machinery companies who need to simplify their complex product or solution stories in a visually engaging way.
Biznology
OCTOBER 10, 2016
If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “ CMOs Are Failing to Go Beyond Brand Awareness ,” questions the actions of CMOs at organizations like Xerox , Wiley , Lithium , G2Crowd , and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott a
Ambal's Amusings
OCTOBER 10, 2016
You can’t see or smell it. But, humor me. Will you? Just use the power of your imagination and experience that terrific smelling perfume right in the middle of my hand. We experience life through our 5 senses – smell, sound, sight, touch and taste. The sense of smell is so powerful and fascinating. Our … Continue reading Happy Navaratri.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
OCTOBER 10, 2016
Here’s what you missed while your clown fear was getting way too real … The Ringer: Silicon Valley Can’t Disrupt Craigslist. Selected by Joe Lazauskas, editor-in-chief. There’s a recurring joke around Contently that I met various employees on Craigslist. It’s technically true; to this day, we still list our editorial internship on Craigslist, and it’s where we found some of the most talented young employees at the company.
Sprout Social
OCTOBER 10, 2016
What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook.
Kapost
OCTOBER 10, 2016
It’s always awkward to brag about yourself or share a special talent. But here at Kapost, we never shy away from a good story. In fact, we throw our new employees center stage and ask them to do just that during their first company-wide meeting. Most of the responses are standard—like where they’re from or their favorite food. But every so often, a new coworker will shake things up and share something crazy—like they used to be in the CIA or can hula hoop like a pro.
KEO Marketing
OCTOBER 10, 2016
Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Regardless of your industry, the right strategy and content can make the difference between mail being trashed or transformed into a profit.”.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
OCTOBER 10, 2016
Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. But in October of 1994, only five years after the introduction of World Wide Web—which enabled household users around the globe to take advantage of the internet— the first internet display ad was born.
Sprout Social
OCTOBER 10, 2016
Good content is key and consistent website traffic is necessary. But what your boss really wants to see are website visitors entering into the sales funnel. This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls.
SnapApp
OCTOBER 10, 2016
If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying journey before they reach out to the vendor. Interactive content is front and center in this digital shift in the Buyer’s Journey.
Hubspot
OCTOBER 10, 2016
Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KEO Marketing
OCTOBER 10, 2016
“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. PHOENIX, Ariz., October 10, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, will sponsor the organization’s signature event for the Business Marketing Association (BMA) Phoenix Chapter.
Adobe Experience Cloud Blog
OCTOBER 10, 2016
Author: Patrick Groover Have you taken a close look at your direct mail lately? You may have noticed a pleasant surprise: offers and newsletters that you’re actually interested in. To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy.
Hinge Marketing
OCTOBER 10, 2016
Every business needs a website. But not all websites are created equal. Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In fact, the way your site is built can have a powerful impact on your business — for better or for worse. In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive.
Leadspace
OCTOBER 10, 2016
ABM is not a marketing strategy. Let that sink in. Account-based marketing is certainly a highly effective way to inform your overall B2B marketing strategy. But it isn’t a ready-made strategy itself. In fact, one of the great things about ABM is that it doesn’t require any major overhaul of your existing marketing operations or wider strategy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
OCTOBER 10, 2016
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. In fact, I've written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.
Hubspot
OCTOBER 10, 2016
While many people dread the sound of their morning alarm , an early start to the day could actually be the best thing for your writing. To shed some light on this concept, the folks at Grammarly analyzed over one billion words corrected with the help of their writing app, and gathered some fascinating insights about how time of day impacts writing ability.
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