KoMarketing Associates

DECEMBER 22, 2016

It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. As the new year approaches, it gives me time to reflect on the successes (and failures) of the previous 12 months and think about ways to approach things differently in the yea

Content Marketing 195

Content Marketing Planning Marketing Analytics Tools Content 195

Marketing Insider Group

DECEMBER 22, 2016

Writers know plenty of things when it comes to writing. The awesome and scary thing about being a writer is that there is always a place for improvement. This is why people spend a lot of time drafting for weeks, just to come up with quality content and improve their writing skills. We all agree […]. The post Top 6 Tools That Will Make You a Better Writer appeared first on Marketing Insider Group.

Tools 164

Tools Spending Content Marketing 164

KoMarketing Associates

DECEMBER 22, 2016

It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. As the new year approaches, it gives me time to reflect on the successes (and failures) of the previous 12 months and think about ways to approach things differently in the yea

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Marketing Insider Group

DECEMBER 22, 2016

Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them. Preparing for a future filled with wearables like smartwatches, smart glasses, and shoes […].

Marketing Strategy 157

Marketing Strategy Marketing & Strategy Tactics Interactive Marketing 157

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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ViewPoint

DECEMBER 22, 2016

Is "appointment setting" an effective tactic for lead generation and nurturing? Most companies have experienced lead “traction” issues in their history. The biggest complaint I hear from C-level executives is that they have no idea whether or not leads are being followed up. In addition, they have had no way of knowing how effective the follow-up is on the few leads that are followed up.

Sales Qualified Leads 131

Sales Qualified Leads B2B Sales Cold Calling Lead Scoring 131

Contently

DECEMBER 22, 2016

’Twas the night before Christmas, when all through the house. Not a creature was stirring, not even my mouse. The tweets were all scheduled and fact-checked with care, In hopes that some readers would still be on there. The videos were nestled all snug in their embeds, While visions of view counts danced in my head. I’d shut down my laptop and closed my inbox.

Social Media 95

Social Media Media Rules Google 95

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. We’re excited to partner with them to bring you fresh insights in a fun format. . Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. With the question, “Where should you go next?

PPC 94

PPC Multi-Touch Attribution Adwords Multi-Channel 94

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 80

Lead Scoring Lead Ranking Long Tail Marketing SEO 80

Content Standard

DECEMBER 22, 2016

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. You know there’s room for improvement, which is both a big opportunity to stand out at your brand and a point of stress. You find yourself obsessively refreshing your analytics, hoping the strategy you put in place will begin yielding meaningful results, but you know it won’t without making a change.

Facebook 69

Facebook Features Marketing & Strategy Marketing Strategy 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hubspot

DECEMBER 22, 2016

The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there. Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy.

Brand Identity 73

Brand Identity Branding Marketing & Strategy Trust Marketing 73

Leadspace

DECEMBER 22, 2016

Most modern marketers consider themselves to be the person responsible for a set of leads. They lasso prospective customers and hand them off to sales to close the deal. But if you want to truly succeed, you need to think of your company’s entire pipeline–not just the top and middle. Your marketing plan of attack needs to entail full-funnel thinking in order to engage, nurture, and close more prospects.

Sales Management 67

Sales Management Top of Funnel Marketing Funnels Marketing Prospects 67

Hinge Marketing

DECEMBER 22, 2016

Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts? There are usually two reasons for this. First, we often forget just how important blogging is to architecture firm marketing, particularly lead generation. But this kind of content is at the top of the sales funnel, engaging your audience, drawing potential customers to your website, and helping you show up in searches.

Tips 58

Tips Top of Funnel Planning Trade Show 58

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. But what does that look like? To dig deeper into what the typical growth stack looks like, we recently partnered with Datanyze , a platform that can track a large number of technology categories.

Hubspot 57

Hubspot Paid Search Agency Planning Advertising Agencies 57

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sprout Social

DECEMBER 22, 2016

It’s well-known that social media isn’t simply a broadcast platform. Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%.

Twitter 61

Twitter Broadcasting Forrester Content 61

LeanData

DECEMBER 22, 2016

Let’s begin with the ping-pong table. Yes, we have one. And it’s true that we’ve also been known to celebrate the end of a long week with an impromptu happy hour. But for the most part, LeanData doesn’t fit the stereotype of your typical Silicon Valley startup. You know, the kind of place that draws eye-rolls from the rest of Corporate America because it tries so hard to be a cool-kid company.

Startups 40

Startups Correlation Validation Transparency 40

Brandfolder

DECEMBER 22, 2016

This has been a year of Snapchat, AI, VR, and video. Video. VIDEO! It hasn’t been easy for marketers to keep up with every trend gracing their screens. But one.

Trends 40

Trends Design Best Practices Video Marketing 40

LeanData

DECEMBER 22, 2016

Let’s begin with the ping-pong table. Yes, we have one. And it’s true that we’ve also been known to celebrate the end of a long week with an impromptu happy hour. But for the most part, LeanData doesn’t fit the stereotype of your typical Silicon Valley startup. You know, the kind of place that draws eye-rolls from the rest of Corporate America because it tries so hard to be a cool-kid company.

Startups 40

Startups Correlation Validation Transparency 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Kapost

DECEMBER 22, 2016

Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar. They may have even prevented your content marketing from being successful.

Work Management 109

Work Management B2B Marketing Examples Marketing Management 109

LeanData

DECEMBER 22, 2016

Let’s begin with the ping-pong table. Yes, we have one. And it’s true that we’ve also been known to celebrate the end of a long week with an impromptu happy hour. But for the most part, LeanData doesn’t fit the stereotype of your typical Silicon Valley startup. You know, the kind of place that draws eye-rolls from the rest of Corporate America because it tries so hard to be a cool-kid company.

Startups 40

Startups Correlation Validation Transparency 40

SnapApp

DECEMBER 22, 2016

Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017.

Marketing Analytics Tools 105

Marketing Analytics Tools Sales Management Top of Funnel Planning 105

markempa

DECEMBER 22, 2016

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it.

B2B Marketing 250

B2B Marketing Planning B2B Marketing Management 250

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

DECEMBER 22, 2016

An effective style guide can greatly improve the chances of your content marketing campaign succeeding. A style guide helps develop the necessary structure needed when working with subjective material like content. These guides provide distinct expectations for creatives to follow while also giving brands the opportunity to sustain moderate control over the creative process.

Creativity 150

Creativity Campaigns Content Marketing Process 150

Contently

DECEMBER 22, 2016

Two entrepreneurs meet at a cafe to discuss music and books in six languages. A young mother examines the sonogram of her son, relieved she will give birth to a healthy child. Doctors examine patient data to understand how prescription patterns play a role in the heroin epidemic. While these subjects sound like Netflix documentary recommendations, they are, in fact, the focus of some of our top stories from Contently clients in 2016.

Ideal Customer Profiles 86

Ideal Customer Profiles Ad Exchange Communities Marketing Proposals 86