Thu.Aug 18, 2016

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The Importance of Offline Lead Generation

Marketing Insider Group

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation […].

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What to Do When Your Content Marketing Falls Flat

KoMarketing Associates

Like most of us, I’ve been glued to my television the last 13 days watching Olympics. It’s my favorite time of every fourth summer, sitting on my couch in the comfort of my living room while people half my age break world records. I retired from gymnastics at the age of 5 when I decided I just wasn’t ever going to be able to do a cartwheel. But it’s still my all-time fave Olympic sport to watch.

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Brain Games: Discover the Psychology Behind Interactive Content

Marketing Insider Group

Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?” We’re glad you asked. The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

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Marketing moves from schemers to schemas

Biznology

Marketing has come a long way in the last 20-odd years since the advent of the Worldwide Web. Prior to the web, marketers were considered just this side of used car salesmen, with breathless pitches in full carnival barker-style ads. While marketers might not have become the winners of the most trusted profession surveys, they are no longer universally reviled as dirty little schemers that are just trying to fool us into buying their crappy products.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Turn Apathy Into Advocacy With Amazing Customer Experiences

Marketing Insider Group

Marketers everywhere seem to be talking about the customer experience or the customer journey. We need to make sure we’re taking care of our customers all the way through their journey with us and beyond. At this year’s Influitive Advocamp, SnapApp CEO Seth Lieberman gave his take on that journey: but instead of a journey […]. The post Turn Apathy Into Advocacy With Amazing Customer Experiences appeared first on Marketing Insider Group.

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Account-Based Everything?

ANNUITAS

It’s not every day that a group of leading B2B marketers gather in Boston. Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more. This was my second #FlipMyFunnel event and it seems to keep getting better.

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Infographic: The Inevitable Shift of Snapchat Demographics

Contently

Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter. While the chat app’s user base still skews young—70 percent are millennials and 30 percent of teens rank Snapchat as their most important social network—its older audience is growing at a rapid pace. As this infographic from Mediakix points out, the number of Snapchat users aged 25 and up is increasing twice as fast as the number of users under 25.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Author: Ashika Balani The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. Just take a look at these progressions in the last few years: The world’s largest taxi company, Uber, does not own vehicles. Uber uses technology and mobile devices to connect a marketplace of individuals who need rides to individuals with cars.

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3 Ways Clever Marketers Repurpose Content

SnapApp

How do marketers make the most of the content they produce? Sure, there’s promotion , which most of us probably aren’t doing well enough. Or attribution and measurement, to make sure we know how our content is contributing to the bottom line. But the content assets in and of themselves are more valuable than many of us realize. With strategic repurposing , each new piece we create can become twenty – each contributing to helping us meet our goals.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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New Feature: Attach Files to Autoresponder Emails

JotForm

We’ve heard your requests! You can now attach files to Autoresponder Emails simply by uploading it to the setup wizard. Whether you’re a teacher who wants to send supplemental information to your students or a business who wants to automatically send a whitepaper to new mailing list contacts, this n.

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Buzzwords in Marketing Automation: Inbound Marketing

Lead Liaison

Inbound Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze. Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads. They realized something else, too, though. Inbound marketing is a time-consuming process.

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7 Skills Required for Marketing Professional Services Firms

Hinge Marketing

The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals. Indeed, the marketing field has evolved over the past decade. Gone are the days of the widely held perception that marketing was only capable of “making things look good.” And, more importantly, there is greater understanding and acceptance that sales and business development functions really do need marketing support to achieve their goals.

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Five Tips for an Improved Website Conversion Rate

KEO Marketing

“What is a good conversion rate for my lead generation campaign?” That is a question that most marketing people ask when they are planning a campaign. Conversion rate, in this case is calculated as the percentage of website visitors who perform an action on your website to begin a relationship with your company, is a great indicator of a campaign’s success.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Is Content Marketing in 2016, and Where Is it Going?

Content Standard

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Nervous about being alone in the city for the first time, and because I had some time to kill before I went in, I had called my mother—who, in no uncertain terms, expressed her confusion and apprehension: “What is content marketing, exactly?

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How to Write Better Headlines for Your Facebook Ads

Hubspot

With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To do that, you'll need to pay close attention to the details.

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The ABCs of ABM - Audience, Brand and Content

Akoonu

When you build a lasting home, you start by laying a solid foundation first. Similarly, a successful Account-Based Marketing (ABM) program is built on 3 key foundational building blocks: A udience Research that provides a clear understanding of Buyer Personas and their needs, motivations and challenges as they go through their buying journey. B rand Messaging that clearly highlights who you are as a brand and what core identity and value messages you want to share with your buyers.

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Adopt Me! But It Might Not Be Easy…

DivvyHQ

Throughout my adult life, all of my dogs have been from a rescue organization or shelter. Every time I feel the itch for a new addition, it’s the first place I go to look. I love just going to a shelter and petting the dogs, walking them, bringing in bags of food and treats as offerings to the shelters… You know, getting a feel for what kind of dog we want in our lives.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Introducing Ops-Stars

LeanData

The obvious question is, “What’s an Ops-Star?”. Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine. The fixers who remove obstacles for sales reps. The unsung heroes behind the entire modern sales process. We believe it’s time for their growing importance and influence to be recognized. And they deserve a place to call their own, too.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

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Introducing Ops-Stars

LeanData

The obvious question is, “What’s an Ops-Star?”. Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine. The fixers who remove obstacles for sales reps. The unsung heroes behind the entire modern sales process. We believe it’s time for their growing importance and influence to be recognized. And they deserve a place to call their own, too.

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Marketing is More than Automation

ViewPoint

There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Introducing Ops-Stars

LeanData

The obvious question is, “What’s an Ops-Star?”. Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine. The fixers who remove obstacles for sales reps. The unsung heroes behind the entire modern sales process. We believe it’s time for their growing importance and influence to be recognized. And they deserve a place to call their own, too.

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Why Virtual Agencies Might Be More Creative

Hubspot

I wrote this post by the pool. Not by my pool -- I don’t have one -- but by a pool. It was 104 degrees. Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that -- work by pools. I can work when I want, how I want. And I’ve noticed I get more done, better. It got me thinking about the nature of remote working, yes, but not in a trendy way.

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How to Crush Your First Webinar

Contently

Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. Speaking to an audience of hundreds, whether in person or online, is a nerve-rattling process, even for the most experienced presenters. Even though I come from a theatre background, I was one of the few people in my program who despised acting classes.

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10 Things Marketers Can Learn from Videos of the Olympics 2016

Vidyard

Are you an Olympics fan? Are we in the Circle of Trust where I can be honest? I’ve never been one. Gasp! I know. But before you judge me too hard, yes, I’m patriotic, and yes, I think the athletes are insanely talented and driven and exemplify so many qualities that help make the world a better place. But I’ve never made it a priority to watch a significant portion of any Olympics games.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Consolidating point solutions with a hub in your marketing stack?

chiefmartech

The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C. Note that 4C could be characterized as a provider of “point solutions” themselves, so this opinion is aligned with their business. But as I aruged in defense of marketing technology point solutions a few years ago, consider the inverse justification too: executives align their businesses with their opinions of where the market is going.

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The beginner’s guide to SMS marketing for B2B

Integrated B2B

SMS marketing is a great way to reach out to potential and current customers as well as employees. With a 98% open rate, it’s no wonder text messaging is the most popular form of communication today. Use SMS to send out promotions, alerts, reminders, and so much more! Four reasons SMS is perfect for your B2B marketing: ● 75% of phones worldwide (4.5 billion) are text-enabled. ● The average millennial sends an average of 67 text messages per day. ● One in five consumers is just as lik

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