Wed.Mar 22, 2017

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Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. Sounds obvious, right? And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know.

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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg

Does this situation sound familiar? I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best.

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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency. Banner blindness, ad blockers, CTR fails are all down to the same circumstance.

Planning 177
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The How Of Alumni Advocacy: 5 Steps To Turn Graduates Into Ambassadors

Influitive

It’s one thing to know why an advocate community will help you achieve your alumni relations goals and all the ways your alumni advocates can create value at your school. Actually building an engaging advocate community that discovers, nurtures, and mobilizes alumni ambassadors is another matter entirely. These five steps will help you turn your.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Marketing Insider Group

Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers.

Amazon 152

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Introducing The Definitive Guide to Account-Based Marketing

Adobe Experience Cloud Blog

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. But account-based marketing is not to be ignored and it’s not just another buzzword. Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact

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3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story

Oktopost

Following our latest employee advocacy webinar with Fujitsu – great job to Sapir Segal for planning and hosting it along with Daniel Klaus from Fujitsu – I want to share some of the key highlights.

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8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111
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Using Video in Sales to Identify and Prioritize Quality Leads

Vidyard

Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.” And for all the technology that’s available, the best way to help prospects connect the dots between your product and the person they want to be is a bona fide, living, bre

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Nurture Leads with Email Marketing

PureB2B

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement.

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How Funnel Volatility Affects Your Account Based Strategy

Engagio

Volatility is my favorite way of looking at funnel metrics over time. It’s an immediate way to identity where your funnel is predictable and where you have blockage points. Volatility is easy to see. Plot any metric you want over time — conversion rates, deal velocity by campaign, size of deals by industry, or volume by rep. Measuring volatility is a great way to see how new processes are improving your funnel.

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How to Nurture Leads with Email Marketing

PureB2B

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement.

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How to Double Asset Production, According to Lenovo

Kapost

When it comes to content creation, the struggle for getting things out the door is real. All too often, teams come up with an idea—be it a blog post, eBook, or webinar—only for the actual deliverable to be left incomplete. The result? You jump back into your inbox after a few weeks and find that long forgotten task of, “Hi! Can you please edit this by (insert missed deadline).” For all you fellow Type-A personalities out there, the pain of a missed deadline is unbearable.

Product 54
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Develop Thought Leadership Insights 1: Narrow Your Focus [VIDEO]

Hinge Marketing

This is the first in a five-part series, in which Lee Frederiksen explains how to develop thought leadership insights. Video Transcription. Hi, I’m Lee Frederiksen and I want to talk about how to develop thought leadership insights – really getting that thought behind it, that’s insightful. Now there are 5 strategies I’m going to talk about and today I want to talk about the first one – narrowing your focus.

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5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War

Circle Studio

The post 5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War appeared first on circle S studio.

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State of DAM: The 2017 Report is Here!

Brandfolder

UPDATE: [2018 State of DAM Now Available]([link] How is the state of DAM in 2017? Well, it's good! 2016 was a huge year for Digital Asset Management (DAM). [CMI]([link] named.

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Review: A Definitive Guide to ABM — That’s Actually Pretty Definitive!

Leadspace

2017 is a pivotal year for account-based marketing, as ABM moves from “hype” to practical adoption and application. After climbing the heady heights of the Gartner Hype Cycle, marketers and demand gen professionals more generally are finding their footing, with the help of an explosion in ABM-enablement technology. B2B companies of all sizes and industries are now implementing ABM and — often after an initial learning curve — are seeing consistently improved results on their campaign

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Funnel Volatility Effects your Account Based Strategy

Engagio

Volatility is my favorite way of looking at funnel metrics over time. It’s an immediate way to identity where your funnel is predictable and where you have blockage points. Volatility is easy to see. Plot any metric you want over time — conversion rates, deal velocity by campaign, size of deals by industry, or volume by rep. Measuring volatility is a great way to see how new processes are improving your funnel.

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Digital Travel Trends to Know Now

Bound360

Travel marketing efforts have to be as dynamic as their destination. Every destination has its monuments, attractions, and unique activities and landscapes. When your visitors’ interests are influenced by social apps and digital experiences, you have to be where they are. The travel planning process begins and ends online, but how do you know which digital trends you should be putting your efforts towards?

Trends 51
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Melhor colaboração com as recentes melhorias no Sprout

Sprout Social

A plataforma do Sprout permite que as equipes colaborem melhor e gerenciem mais facilmente seu fluxo de trabalho. Lançamos recentemente muitas melhorias para refinar mais funções de usuário dentro de sua equipe e definir configurações de perfil e de administração para maximizar a produtividade e o valor a partir da plataforma. Não importa se você gerencia uma equipe de duas ou dezenas de pessoas, as ferramentas de colaboração do Sprout garantem que essa equipe seja constituída para o sucesso den

SEM 42
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Winning at Local Search: Using all Available Tools to Beat the Competition

QuanticMind

Some of the most important tactics for local search are less-popular features that are either overlooked or underused. Join our webinar for specific, proven best practices and cutting-edge hacks to get the most from your local search marketing campaigns. If you work in local search, or have any business with a local component, you probably know how challenging this field is.

Tools 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Mejor colaboración gracias a las mejoras recientes en Sprout

Sprout Social

La plataforma de Sprout les permite a los equipos colaborar mejor y administrar más fácilmente sus flujos de trabajo. Recientemente, hemos lanzado muchas mejoras para perfeccionar las funciones de usuario dentro de su equipo y configurar los ajustes del perfil y de administración, para maximizar la productividad y el valor de la plataforma. Ya sea que estés administrando un equipo de dos personas o decenas, las herramientas de colaboración de Sprout garantizan que los equipos estén configurados

Twitter 42
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Expanding Reality and Designing Experiences at EXHIBITORLIVE 2017

The Freeman Company

The latest in digital tech, booth design, and event marketing met for a singular event in Las Vegas

Design 40
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Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

Terminus

What is Customer Marketing? “Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive. Customer marketing tactics include: Onboarding email drip programs. User conferences. In-person training and workshops. Customer-only webinars. Customer newsletters.

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Laws of Audience Attraction Series: Digital Marketing 101

The Freeman Company

Your digital starter kit: best practices for using digital to gain event attendees

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Storytelling Is Not a Strategy

Contently

At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.

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10 B2B Lead Generation Strategies for 2017

Marketing Insider Group

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B.

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THE HACKIES: A customer-centric approach to building marketing and sales stacks

chiefmartech

This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over the years. What used to generally be a straightforward problem-solution-benefit sale has evolved into a complex, multi-phase, multi-channel engagement.