Why Successful Marketing Is All About "Give to Get"
B2B Marketing Directions
OCTOBER 16, 2016
Earlier this year, The Economist Group and Hill+Knowlton Strategies published a report regarding the development, use, and effectiveness of thought leadership content. The report was based on a 2016 survey of 1,644 global marketers and business executives. The survey found that most business executives consume thought leadership content at least weekly, and 63% of surveyed executives said they have increased their content consumption over the past 12 months.
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