Sun.Oct 16, 2016

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Why Successful Marketing Is All About "Give to Get"

B2B Marketing Directions

Earlier this year, The Economist Group and Hill+Knowlton Strategies published a report regarding the development, use, and effectiveness of thought leadership content. The report was based on a 2016 survey of 1,644 global marketers and business executives. The survey found that most business executives consume thought leadership content at least weekly, and 63% of surveyed executives said they have increased their content consumption over the past 12 months.

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Beer Me That eBook! How to Set Your Brewery Apart in a Saturated Market

Brandfolder

Are you a small business owner? If you are one of the 4,000+ people currently operating a craft brewery in the United States, you probably fall into that category. You.

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Webinar: Most People Don’t Understand Sample Size

Genroe

Sample 45
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What Data Solutions Mean for Marketing Technology?

PureB2B

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Gone are the days of having to rely on guesswork to understand the composition of your target audience.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

What Data Solutions Mean for Marketing Technology?

PureB2B

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Gone are the days of having to rely on guesswork to understand the composition of your target audience.