ANNUITAS
SEPTEMBER 13, 2016
I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. It’s not easy to bring 3,500 people together, to get and keep them engaged (while wearing orange) and remain inspired about the still-evolving concept of content marketing. *Pic via NewsCred.
ViewPoint
SEPTEMBER 13, 2016
Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist.
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Marketing Insider Group
SEPTEMBER 13, 2016
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […].
Biznology
SEPTEMBER 13, 2016
When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Never allow yourself to get lazy because there’s a lot of good work to do all the way to the end. Even more, wrapped in a ham-fisted fine-dining analogy, you’re responsible for the taste you leave in the mouth of your outgoing client.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
SEPTEMBER 13, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […]. The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
SEPTEMBER 13, 2016
Lead generation capabilities have become a key factor that determines a business’ success or failure. “You are out of business if you don’t have a prospect!” – Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any […]. The post Customer Acquisition: In-House or Outsourced?
Convince & Convert
SEPTEMBER 13, 2016
Forget the writing rules you learned in school—you need to write differently for your social media readers. Here’s how.
Sprout Social
SEPTEMBER 13, 2016
Facebook has become an integral part of the marketing process. More than 1.71 billion people visit it on a monthly basis , making it the third most visited website globally. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not
Vidyard
SEPTEMBER 13, 2016
Is your marketing truly helping customers and prospects, or simply yelling about features? We’re all guilty of falling into this trap. You’ve launched something new and exciting, and you want to share all the bells and whistles in your emails, sales briefings, and press releases. But here’s the problem – customers don’t care about bells and whistles.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
SEPTEMBER 13, 2016
The word Millennial carries strong associations for most people. An image quickly forms of a tech-savvy kid staring at his smartphone as the world spins around him. Millennials are the first generation in human history to have computing technology in their homes and shaping their everyday experiences, so it makes sense that their perspectives and preferences differ wildly from the dispositions of generations before them.
Hubspot
SEPTEMBER 13, 2016
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, uni
Lead Liaison
SEPTEMBER 13, 2016
This is the third installment in the series How to Run a Webinar. You’ve gotten your data ready. The next step is to subscribe to a webinar service. But, which one? Choosing a Webinar Service. There are a few key things to look for when choosing your webinar service. Obviously, it needs to be web-based. But also think about how you want the registration to look.
Hubspot
SEPTEMBER 13, 2016
Society has sensationalized the idea that our children need to be gifted athletes with superstar careers in order to be truly successful. As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. And thanks to recent social trends, that’s actually a cool thing to be now. Pursuing a career in analytics has never been more accessible.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
33Across
SEPTEMBER 13, 2016
Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency. The post Increased Ad Viewability and Higher CPMs with Real Display Pro appeared first on 33Across.
Hubspot
SEPTEMBER 13, 2016
Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn't just about closing sales. It's about identifying and building trust with people in your target market. Its principles and tactics apply whether you're a business trying to acquire customers or an organization trying to acquire new members and inspiring a more engaged membership.
Brandfolder
SEPTEMBER 13, 2016
This week, 10,000 startup enthusiasts are flocking to downtown Denver for the 300 panels and networking events that comprise [Denver Startup Week]([link] A week where the doors are flung open,
Convert
SEPTEMBER 13, 2016
Conversion is something crucial to every business. It is one of the important metrics to determine the growth of a business. Whether you run an e-commerce business or a software company, lead conversions play a huge role. However, it is tough to reach the conversion goals for any business. To convert leads, you must understand.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
SEPTEMBER 13, 2016
Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). In fact, 97% of marketers achieved a higher return on investment (ROI) with ABM than with any other marketing initiative, according to Alterra. If that’s not proof enough, consider the fact that a number of marketing technology companies have updated their current offerings or created new ones to meet the growing demand for ABM.
Hubspot
SEPTEMBER 13, 2016
Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. You might not be reading this.
Leadspace
SEPTEMBER 13, 2016
By now most B2B marketers understand the importance of marketing analytics. No lead generation strategy would be complete without some kind of analytics tool behind it. A survey by Regalix earlier this year revealed that 82% of B2B companies use marketing analytics tools. Of the remaining 18%, 67% said they would be doing so in the next 12 months. So it’s fair to say that B2B businesses are sold on the idea.
SnapApp
SEPTEMBER 13, 2016
If you want the best B2B marketing news, there’s one place to go. Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Today it’s a one-stop-shop for the best of the best content about content marketing. Though founded by marketing wunderkind, it’s Inbound.org’s users who are really responsible for the quality content on the site.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Webbiquity
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.
Hubspot
SEPTEMBER 13, 2016
Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful. So if your content is just sitting on your website not getting too many downloads or leads, your promotion might be the problem!
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